{"id":1166,"date":"2026-10-05T11:06:51","date_gmt":"2026-10-05T09:06:51","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/tourism-video-destination-marketing-organisations\/"},"modified":"2026-10-05T12:07:56","modified_gmt":"2026-10-05T10:07:56","slug":"tourism-video-destination-marketing-organisations","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/en\/tourism-video-destination-marketing-organisations\/","title":{"rendered":"Tourism video: inspire visits and support bookings"},"content":{"rendered":"\n[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4″][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]

A tourist office, a regional or departmental tourism board or a group of municipalities sells a promise first: the promise of a place, an atmosphere, a moment worth living. That promise is judged in a few seconds, often on a phone screen, long before a visitor looks at a price or a calendar. This is where video earns its place. We are a video, photo and drone studio working for businesses and brands, and in this article we explain how a destination can use video in a way that is useful, measurable and honest, with no promise of miracle results.<\/p>\n

Why destinations need video<\/h2>\n

Tourism is not a marginal sector. According to figures published by the French government, it accounted for about 8% of France’s GDP in 2024, with 71 billion euros in international receipts and around 2 million direct and indirect jobs. Every territory competes for its share, and travellers’ attention is its first resource.<\/p>\n

A traveller’s journey follows four moments: they dream, they plan, they book, then they share. Video can play a part at each stage, with a different role each time.<\/p>\n

1 \u00b7 Dream<\/text>An image makes people want to visit<\/text>2 \u00b7 Plan<\/text>Compare places, activities, dates<\/text>3 \u00b7 Book<\/text>Take the step, direct if possible<\/text>4 \u00b7 Share<\/text>Visitors extend the story<\/text><\/svg>
The four moments of the traveller journey: video plays a different role at each stage.<\/figcaption><\/figure>\n

The planning phase is long. In a 2023 Expedia Group study of 5,713 travellers who had booked online (seven markets, including France), respondents spent on average 303 minutes, over five hours, with travel content in the 45 days before booking, and viewed 141 pages on average. The study does not single out video, but it shows something important: a potential visitor meets your destination many times before booking. Each of those encounters is a chance to be clear and memorable, or to be forgotten.<\/p>\n

On usage, Kantar’s research for Google (April 2022, Asia-Pacific: Australia, Indonesia, India, Japan, South Korea) found that more than half of the travellers surveyed turn to video touchpoints during their journey, and 41% of them use YouTube. This is not a European sample; we cite it as a sign of direction, not as a measure of your own audience.<\/p>\n

Finally, Wyzowl’s annual survey (late 2025, 266 respondents, marketing professionals and consumers) reports that 84% of consumers want to see more videos from brands in 2026, and 85% say they have been convinced to buy a product or service by watching a video. These are self-reported answers from a small sample across all industries: they describe a climate, they guarantee nothing for a given destination.<\/p>\n

Survey figures, not guarantees.<\/strong> The statistics above come from self-reported surveys or specific geographic samples. They justify investing in imagery; they do not justify promising a number of overnight stays.<\/p><\/div>\n

What video can change for a territory<\/h2>\n

Well designed, video acts on several economic levers, each with its limits:<\/p>\n