{"id":1202,"date":"2026-10-05T11:45:51","date_gmt":"2026-10-05T09:45:51","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/consistent-visual-identity-photos-videos-brand\/"},"modified":"2026-10-05T12:07:58","modified_gmt":"2026-10-05T10:07:58","slug":"consistent-visual-identity-photos-videos-brand","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/en\/consistent-visual-identity-photos-videos-brand\/","title":{"rendered":"How to Build a Consistent Visual Identity with Your Photos and Videos"},"content":{"rendered":"\n[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<p>A brand is recognised before anyone reads its name. A logo and colours are not enough: the light, the framing, the faces and the rhythm of your images shape the overall impression too. Yet many companies produce photos and videos one at a time, as needs arise, and end up with images that do not look alike. Here is how to build a consistent visual identity, and why it changes the way you commission production.<\/p>\n<h2 class=\"wp-block-heading\">What does a consistent image mean?<\/h2>\n<p>Consistency does not mean uniformity. It means setting a few clear rules that recur from one image to the next, so a visitor recognises your world on your website, on LinkedIn, in a brochure or in a film. A one-off production answers the need of the moment; a visual identity settles in over time.<\/p>\n<figure class=\"tdp-fig\" style=\"margin:22px 0\"><svg viewBox=\"0 0 640 240\" role=\"img\" aria-label=\"Five pillars: colour, light, framing, rhythm, people and places\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" font-family=\"Inter,Helvetica,Arial,sans-serif\" style=\"width:100%;height:auto;display:block\"><rect width=\"640\" height=\"240\" fill=\"#161817\"\/><text x=\"20\" y=\"30\" font-size=\"15\" font-weight=\"700\" fill=\"#ffd400\">The 5 pillars of visual identity<\/text><circle cx=\"64\" cy=\"115\" r=\"42\" fill=\"#ffd400\"\/><text x=\"64\" y=\"121\" font-size=\"22\" font-weight=\"800\" fill=\"#161817\" text-anchor=\"middle\">1<\/text><text x=\"64\" y=\"182\" font-size=\"13\" font-weight=\"700\" fill=\"#f2f0eb\" text-anchor=\"middle\">Colour<\/text><circle cx=\"192\" cy=\"115\" r=\"42\" fill=\"#f2f0eb\"\/><text x=\"192\" y=\"121\" font-size=\"22\" font-weight=\"800\" fill=\"#161817\" text-anchor=\"middle\">2<\/text><text x=\"192\" y=\"182\" font-size=\"13\" font-weight=\"700\" fill=\"#f2f0eb\" text-anchor=\"middle\">Light<\/text><circle cx=\"320\" cy=\"115\" r=\"42\" fill=\"#ffd400\"\/><text x=\"320\" y=\"121\" font-size=\"22\" font-weight=\"800\" fill=\"#161817\" text-anchor=\"middle\">3<\/text><text x=\"320\" y=\"182\" font-size=\"13\" font-weight=\"700\" fill=\"#f2f0eb\" text-anchor=\"middle\">Framing<\/text><circle cx=\"448\" cy=\"115\" r=\"42\" fill=\"#f2f0eb\"\/><text x=\"448\" y=\"121\" font-size=\"22\" font-weight=\"800\" fill=\"#161817\" text-anchor=\"middle\">4<\/text><text x=\"448\" y=\"182\" font-size=\"13\" font-weight=\"700\" fill=\"#f2f0eb\" text-anchor=\"middle\">Rhythm<\/text><circle cx=\"576\" cy=\"115\" r=\"42\" fill=\"#ffd400\"\/><text x=\"576\" y=\"121\" font-size=\"22\" font-weight=\"800\" fill=\"#161817\" text-anchor=\"middle\">5<\/text><text x=\"576\" y=\"182\" font-size=\"13\" font-weight=\"700\" fill=\"#f2f0eb\" text-anchor=\"middle\">Faces &#038; places<\/text><text x=\"320\" y=\"224\" font-size=\"12\" fill=\"#9aa09d\" text-anchor=\"middle\">Five rules are often enough to make a brand recognisable<\/text><\/svg><figcaption>Five pillars for a consistent image.<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\">The five pillars<\/h2>\n<ul><li><strong>Colour.<\/strong> A dominant palette drawn from your brand guidelines, a colour treatment in post-production (grading) and sets, clothing or props that match it.<\/li><li><strong>Light.<\/strong> Natural and soft, contrasty and dramatic, or bright and clean: pick a mood and stick to it.<\/li><li><strong>Framing.<\/strong> Wide or tight shots, symmetry, room for text, horizontal and vertical formats planned from the start.<\/li><li><strong>Rhythm.<\/strong> In video: shot length, editing speed, music, subtitles, the way you open and close a film.<\/li><li><strong>Faces and places.<\/strong> Who appears, how, in which settings. Real colleagues, real places, a sincere tone rather than generic images.<\/li><\/ul>\n<h2 class=\"wp-block-heading\">From brand guidelines to a photo and video guide<\/h2>\n<p>Your brand guidelines already cover the logo, colours and fonts. They gain from a short photo and video guide on top: one or two pages with examples of what is in style and what is not. It works as the brief for every new shoot, for your internal teams and for your suppliers.<\/p>\n<figure class=\"wp-block-table\"><table><thead><tr><th>Pillar<\/th><th>Question to ask<\/th><th>Example of a rule<\/th><\/tr><\/thead><tbody><tr><td>Colour<\/td><td>Which shades dominate?<\/td><td>Two brand colours, warm tones, no extreme saturation<\/td><\/tr><tr><td>Light<\/td><td>What mood?<\/td><td>Soft window light, light shadows<\/td><\/tr><tr><td>Framing<\/td><td>What distance, what composition?<\/td><td>Off-centre subject, free space for a headline<\/td><\/tr><tr><td>Rhythm<\/td><td>What energy?<\/td><td>3 to 5 second shots, instrumental music, subtitles<\/td><\/tr><tr><td>Faces and places<\/td><td>Who, where?<\/td><td>Real colleagues, real workplaces<\/td><\/tr><\/tbody><\/table><\/figure>\n<h2 class=\"wp-block-heading\">Common mistakes<\/h2>\n<ul><li>Multiplying suppliers without a shared brief: each set has its own style.<\/li><li>Mixing generic stock photos with real images of the company.<\/li><li>Changing style with every campaign, which prevents recognition.<\/li><li>Forgetting formats: a stunning landscape image that fails in vertical.<\/li><li>Producing only once: the identity ages and drifts from the rest of the brand.<\/li><\/ul>\n<h2 class=\"wp-block-heading\">How to go about it<\/h2>\n<ul><li><strong>Take stock.<\/strong> Gather your existing images and spot what works and what clashes.<\/li><li><strong>Choose a direction.<\/strong> A few references, a mood, three to five simple rules.<\/li><li><strong>Shoot within a frame.<\/strong> A shot list, guidelines on light and formats.<\/li><li><strong>Check consistency.<\/strong> Compare new images with the old ones before publishing.<\/li><li><strong>Keep the library alive.<\/strong> Add images throughout the year rather than in one block.<\/li><\/ul>\n<p>With this approach, producing photo and video together, at the same time and under the same direction, keeps the same light, the same faces and the same setting across every channel. You can also see <a href=\"https:\/\/thatdog.fr\/index.php\/en\/6-types-of-business-photos-image-library\/\">the six types of photos every business needs<\/a> and <a href=\"https:\/\/thatdog.fr\/index.php\/en\/12-moments-of-the-year-photo-video-content\/\">the twelve moments of the year not to miss<\/a> to feed this library. Our approach is presented on our <a href=\"https:\/\/thatdog.fr\/index.php\/en\/photography-business\/\">business photography<\/a> and <a href=\"https:\/\/thatdog.fr\/index.php\/en\/video-business\/\">business video<\/a> pages.<\/p>\n<div class=\"tdp-tip\"><p><strong>To remember.<\/strong> A visual identity is not one successful image, it is a series of images that look alike for good reasons. Five clear rules beat an over-ambitious style.<\/p><\/div>\n<div class=\"tdp-cta\"><p><strong>A brand image to build?<\/strong><br>Tell us about your world: we will define the rules and the first set of images with you.<\/p><a href=\"https:\/\/thatdog.fr\/index.php\/en\/quote-request\/\">Request a quote \u2192<\/a><\/div>[\/et_pb_text][\/et_pb_column]\n\t\t\t[\/et_pb_row]\n\t\t[\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Colour, light, framing, rhythm, people and places: how to build a consistent photo and video visual identity and keep it going across all your channels.<\/p>\n","protected":false},"author":1,"featured_media":367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>A brand is recognised before anyone reads its name. A logo and colours are not enough: the light, the framing, the faces and the rhythm of your images shape the overall impression too. Yet many companies produce photos and videos one at a time, as needs arise, and end up with images that do not look alike. Here is how to build a consistent visual identity, and why it changes the way you commission production.<\/p>\n<h2 class=\"wp-block-heading\">What does a consistent image mean?<\/h2>\n<p>Consistency does not mean uniformity. It means setting a few clear rules that recur from one image to the next, so a visitor recognises your world on your website, on LinkedIn, in a brochure or in a film. A one-off production answers the need of the moment; a visual identity settles in over time.<\/p>\n<figure class=\"tdp-fig\" style=\"margin:22px 0\"><svg viewBox=\"0 0 640 240\" role=\"img\" aria-label=\"Five pillars: colour, light, framing, rhythm, people and places\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" font-family=\"Inter,Helvetica,Arial,sans-serif\" style=\"width:100%;height:auto;display:block\"><rect width=\"640\" height=\"240\" fill=\"#161817\"\/><text x=\"20\" y=\"30\" font-size=\"15\" font-weight=\"700\" fill=\"#ffd400\">The 5 pillars of visual identity<\/text><circle cx=\"64\" cy=\"115\" r=\"42\" fill=\"#ffd400\"\/><text x=\"64\" y=\"121\" font-size=\"22\" font-weight=\"800\" fill=\"#161817\" text-anchor=\"middle\">1<\/text><text x=\"64\" y=\"182\" font-size=\"13\" font-weight=\"700\" fill=\"#f2f0eb\" text-anchor=\"middle\">Colour<\/text><circle cx=\"192\" cy=\"115\" r=\"42\" fill=\"#f2f0eb\"\/><text x=\"192\" y=\"121\" font-size=\"22\" font-weight=\"800\" fill=\"#161817\" text-anchor=\"middle\">2<\/text><text x=\"192\" y=\"182\" font-size=\"13\" font-weight=\"700\" fill=\"#f2f0eb\" text-anchor=\"middle\">Light<\/text><circle cx=\"320\" cy=\"115\" r=\"42\" fill=\"#ffd400\"\/><text x=\"320\" y=\"121\" font-size=\"22\" font-weight=\"800\" fill=\"#161817\" text-anchor=\"middle\">3<\/text><text x=\"320\" y=\"182\" font-size=\"13\" font-weight=\"700\" fill=\"#f2f0eb\" text-anchor=\"middle\">Framing<\/text><circle cx=\"448\" cy=\"115\" r=\"42\" fill=\"#f2f0eb\"\/><text x=\"448\" y=\"121\" font-size=\"22\" font-weight=\"800\" fill=\"#161817\" text-anchor=\"middle\">4<\/text><text x=\"448\" y=\"182\" font-size=\"13\" font-weight=\"700\" fill=\"#f2f0eb\" text-anchor=\"middle\">Rhythm<\/text><circle cx=\"576\" cy=\"115\" r=\"42\" fill=\"#ffd400\"\/><text x=\"576\" y=\"121\" font-size=\"22\" font-weight=\"800\" fill=\"#161817\" text-anchor=\"middle\">5<\/text><text x=\"576\" y=\"182\" font-size=\"13\" font-weight=\"700\" fill=\"#f2f0eb\" text-anchor=\"middle\">Faces & places<\/text><text x=\"320\" y=\"224\" font-size=\"12\" fill=\"#9aa09d\" text-anchor=\"middle\">Five rules are often enough to make a brand recognisable<\/text><\/svg><figcaption>Five pillars for a consistent image.<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\">The five pillars<\/h2>\n<ul><li><strong>Colour.<\/strong> A dominant palette drawn from your brand guidelines, a colour treatment in post-production (grading) and sets, clothing or props that match it.<\/li><li><strong>Light.<\/strong> Natural and soft, contrasty and dramatic, or bright and clean: pick a mood and stick to it.<\/li><li><strong>Framing.<\/strong> Wide or tight shots, symmetry, room for text, horizontal and vertical formats planned from the start.<\/li><li><strong>Rhythm.<\/strong> In video: shot length, editing speed, music, subtitles, the way you open and close a film.<\/li><li><strong>Faces and places.<\/strong> Who appears, how, in which settings. Real colleagues, real places, a sincere tone rather than generic images.<\/li><\/ul>\n<h2 class=\"wp-block-heading\">From brand guidelines to a photo and video guide<\/h2>\n<p>Your brand guidelines already cover the logo, colours and fonts. They gain from a short photo and video guide on top: one or two pages with examples of what is in style and what is not. It works as the brief for every new shoot, for your internal teams and for your suppliers.<\/p>\n<figure class=\"wp-block-table\"><table><thead><tr><th>Pillar<\/th><th>Question to ask<\/th><th>Example of a rule<\/th><\/tr><\/thead><tbody><tr><td>Colour<\/td><td>Which shades dominate?<\/td><td>Two brand colours, warm tones, no extreme saturation<\/td><\/tr><tr><td>Light<\/td><td>What mood?<\/td><td>Soft window light, light shadows<\/td><\/tr><tr><td>Framing<\/td><td>What distance, what composition?<\/td><td>Off-centre subject, free space for a headline<\/td><\/tr><tr><td>Rhythm<\/td><td>What energy?<\/td><td>3 to 5 second shots, instrumental music, subtitles<\/td><\/tr><tr><td>Faces and places<\/td><td>Who, where?<\/td><td>Real colleagues, real workplaces<\/td><\/tr><\/tbody><\/table><\/figure>\n<h2 class=\"wp-block-heading\">Common mistakes<\/h2>\n<ul><li>Multiplying suppliers without a shared brief: each set has its own style.<\/li><li>Mixing generic stock photos with real images of the company.<\/li><li>Changing style with every campaign, which prevents recognition.<\/li><li>Forgetting formats: a stunning landscape image that fails in vertical.<\/li><li>Producing only once: the identity ages and drifts from the rest of the brand.<\/li><\/ul>\n<h2 class=\"wp-block-heading\">How to go about it<\/h2>\n<ul><li><strong>Take stock.<\/strong> Gather your existing images and spot what works and what clashes.<\/li><li><strong>Choose a direction.<\/strong> A few references, a mood, three to five simple rules.<\/li><li><strong>Shoot within a frame.<\/strong> A shot list, guidelines on light and formats.<\/li><li><strong>Check consistency.<\/strong> Compare new images with the old ones before publishing.<\/li><li><strong>Keep the library alive.<\/strong> Add images throughout the year rather than in one block.<\/li><\/ul>\n<p>With this approach, producing photo and video together, at the same time and under the same direction, keeps the same light, the same faces and the same setting across every channel. You can also see <a href=\"https:\/\/thatdog.fr\/index.php\/en\/6-types-of-business-photos-image-library\/\">the six types of photos every business needs<\/a> and <a href=\"https:\/\/thatdog.fr\/index.php\/en\/12-moments-of-the-year-photo-video-content\/\">the twelve moments of the year not to miss<\/a> to feed this library. Our approach is presented on our <a href=\"https:\/\/thatdog.fr\/index.php\/en\/photography-business\/\">business photography<\/a> and <a href=\"https:\/\/thatdog.fr\/index.php\/en\/video-business\/\">business video<\/a> pages.<\/p>\n<div class=\"tdp-tip\"><p><strong>To remember.<\/strong> A visual identity is not one successful image, it is a series of images that look alike for good reasons. Five clear rules beat an over-ambitious style.<\/p><\/div>\n<div class=\"tdp-cta\"><p><strong>A brand image to build?<\/strong><br>Tell us about your world: we will define the rules and the first set of images with you.<\/p><a href=\"https:\/\/thatdog.fr\/index.php\/en\/quote-request\/\">Request a quote \u2192<\/a><\/div>","_et_gb_content_width":"","footnotes":""},"categories":[256],"tags":[81,75,59],"class_list":["post-1202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mag-e-en","tag-photography","tag-strategy","tag-video-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build a Consistent Visual Identity with Your Photos and Videos<\/title>\n<meta name=\"description\" content=\"Colour, light, framing, rhythm, people and places: how to build a consistent photo and video visual identity and keep it going across all your channels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/en\/consistent-visual-identity-photos-videos-brand\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Consistent Visual Identity with Your Photos and Videos\" \/>\n<meta property=\"og:description\" content=\"Colour, light, framing, rhythm, people and places: how to build a consistent photo and video visual identity and keep it going across all your channels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thatdog.fr\/index.php\/en\/consistent-visual-identity-photos-videos-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"That Dog\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-05T09:45:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-05T10:07:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/visual-identity-photo-video-cover.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/consistent-visual-identity-photos-videos-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/consistent-visual-identity-photos-videos-brand\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#\\\/schema\\\/person\\\/3596de19a009e34a4d5106aab1b8f349\"},\"headline\":\"How to Build a Consistent Visual Identity with Your Photos and Videos\",\"datePublished\":\"2026-10-05T09:45:51+00:00\",\"dateModified\":\"2026-10-05T10:07:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/consistent-visual-identity-photos-videos-brand\\\/\"},\"wordCount\":674,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/consistent-visual-identity-photos-videos-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/dirigeant-visage-de-la-marque-video-phot.jpg\",\"keywords\":[\"Photography\",\"Strategy\",\"Video\"],\"articleSection\":[\"Brand, teams &amp; hiring\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/consistent-visual-identity-photos-videos-brand\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/consistent-visual-identity-photos-videos-brand\\\/\",\"url\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/consistent-visual-identity-photos-videos-brand\\\/\",\"name\":\"How to Build a Consistent Visual Identity with Your Photos and Videos\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/consistent-visual-identity-photos-videos-brand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/consistent-visual-identity-photos-videos-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/dirigeant-visage-de-la-marque-video-phot.jpg\",\"datePublished\":\"2026-10-05T09:45:51+00:00\",\"dateModified\":\"2026-10-05T10:07:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#\\\/schema\\\/person\\\/3596de19a009e34a4d5106aab1b8f349\"},\"description\":\"Colour, light, framing, rhythm, people and places: how to build a consistent photo and video visual identity and keep it going across all your channels.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/consistent-visual-identity-photos-videos-brand\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/consistent-visual-identity-photos-videos-brand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/consistent-visual-identity-photos-videos-brand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/dirigeant-visage-de-la-marque-video-phot.jpg\",\"contentUrl\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/dirigeant-visage-de-la-marque-video-phot.jpg\",\"width\":1800,\"height\":1013,\"caption\":\"Photo : Vitaly Gariev \\\/ Unsplash\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/consistent-visual-identity-photos-videos-brand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thatdog.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Build a Consistent Visual Identity with Your Photos and Videos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#website\",\"url\":\"https:\\\/\\\/thatdog.fr\\\/\",\"name\":\"That Dog\",\"description\":\"Digital Media Studio \u2013 vid\u00e9o, photo et contenus pour les entreprises et les marques\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thatdog.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#\\\/schema\\\/person\\\/3596de19a009e34a4d5106aab1b8f349\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/thatdog.fr\"],\"url\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Build a Consistent Visual Identity with Your Photos and Videos","description":"Colour, light, framing, rhythm, people and places: how to build a consistent photo and video visual identity and keep it going across all your channels.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thatdog.fr\/index.php\/en\/consistent-visual-identity-photos-videos-brand\/","og_locale":"fr_FR","og_type":"article","og_title":"How to Build a Consistent Visual Identity with Your Photos and Videos","og_description":"Colour, light, framing, rhythm, people and places: how to build a consistent photo and video visual identity and keep it going across all your channels.","og_url":"https:\/\/thatdog.fr\/index.php\/en\/consistent-visual-identity-photos-videos-brand\/","og_site_name":"That Dog","article_published_time":"2026-10-05T09:45:51+00:00","article_modified_time":"2026-10-05T10:07:58+00:00","og_image":[{"width":1200,"height":750,"url":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/visual-identity-photo-video-cover.webp","type":"image\/webp"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"admin","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thatdog.fr\/index.php\/en\/consistent-visual-identity-photos-videos-brand\/#article","isPartOf":{"@id":"https:\/\/thatdog.fr\/index.php\/en\/consistent-visual-identity-photos-videos-brand\/"},"author":{"name":"admin","@id":"https:\/\/thatdog.fr\/#\/schema\/person\/3596de19a009e34a4d5106aab1b8f349"},"headline":"How to Build a Consistent Visual Identity with Your Photos and Videos","datePublished":"2026-10-05T09:45:51+00:00","dateModified":"2026-10-05T10:07:58+00:00","mainEntityOfPage":{"@id":"https:\/\/thatdog.fr\/index.php\/en\/consistent-visual-identity-photos-videos-brand\/"},"wordCount":674,"commentCount":0,"image":{"@id":"https:\/\/thatdog.fr\/index.php\/en\/consistent-visual-identity-photos-videos-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/dirigeant-visage-de-la-marque-video-phot.jpg","keywords":["Photography","Strategy","Video"],"articleSection":["Brand, teams &amp; hiring"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thatdog.fr\/index.php\/en\/consistent-visual-identity-photos-videos-brand\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thatdog.fr\/index.php\/en\/consistent-visual-identity-photos-videos-brand\/","url":"https:\/\/thatdog.fr\/index.php\/en\/consistent-visual-identity-photos-videos-brand\/","name":"How to Build a Consistent Visual Identity with Your Photos and Videos","isPartOf":{"@id":"https:\/\/thatdog.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thatdog.fr\/index.php\/en\/consistent-visual-identity-photos-videos-brand\/#primaryimage"},"image":{"@id":"https:\/\/thatdog.fr\/index.php\/en\/consistent-visual-identity-photos-videos-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/dirigeant-visage-de-la-marque-video-phot.jpg","datePublished":"2026-10-05T09:45:51+00:00","dateModified":"2026-10-05T10:07:58+00:00","author":{"@id":"https:\/\/thatdog.fr\/#\/schema\/person\/3596de19a009e34a4d5106aab1b8f349"},"description":"Colour, light, framing, rhythm, people and places: how to build a consistent photo and video visual identity and keep it going across all your channels.","breadcrumb":{"@id":"https:\/\/thatdog.fr\/index.php\/en\/consistent-visual-identity-photos-videos-brand\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thatdog.fr\/index.php\/en\/consistent-visual-identity-photos-videos-brand\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/thatdog.fr\/index.php\/en\/consistent-visual-identity-photos-videos-brand\/#primaryimage","url":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/dirigeant-visage-de-la-marque-video-phot.jpg","contentUrl":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/dirigeant-visage-de-la-marque-video-phot.jpg","width":1800,"height":1013,"caption":"Photo : Vitaly Gariev \/ Unsplash"},{"@type":"BreadcrumbList","@id":"https:\/\/thatdog.fr\/index.php\/en\/consistent-visual-identity-photos-videos-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thatdog.fr\/"},{"@type":"ListItem","position":2,"name":"How to Build a Consistent Visual Identity with Your Photos and Videos"}]},{"@type":"WebSite","@id":"https:\/\/thatdog.fr\/#website","url":"https:\/\/thatdog.fr\/","name":"That Dog","description":"Digital Media Studio \u2013 vid\u00e9o, photo et contenus pour les entreprises et les marques","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thatdog.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/thatdog.fr\/#\/schema\/person\/3596de19a009e34a4d5106aab1b8f349","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/thatdog.fr"],"url":"https:\/\/thatdog.fr\/index.php\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts\/1202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1202"}],"version-history":[{"count":1,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts\/1202\/revisions"}],"predecessor-version":[{"id":1203,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts\/1202\/revisions\/1203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/media\/367"}],"wp:attachment":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}