{"id":1214,"date":"2026-10-05T11:47:40","date_gmt":"2026-10-05T09:47:40","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/image-library-what-content-to-produce-nothing-new\/"},"modified":"2026-10-05T12:08:02","modified_gmt":"2026-10-05T10:08:02","slug":"image-library-what-content-to-produce-nothing-new","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/en\/image-library-what-content-to-produce-nothing-new\/","title":{"rendered":"Image Library: What Content to Produce When Your Company Has Nothing New to Show?"},"content":{"rendered":"\n[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<p>\u201cWe have nothing to show right now.\u201d It is the sentence that delays the most photo and video productions. Many companies think they need a launch, a new product or an event to make images. Yet what you do every day is exactly what your customers, candidates and partners want to see. Here is what to photograph and film when nothing new is happening, and how to turn it into a regular production.<\/p>\n<h2 class=\"wp-block-heading\">The myth of the big announcement<\/h2>\n<p>News is seen once. Everyday images are useful for months: for the website, social media, job ads, sales proposals. A company that does not wait for news to produce ends up with images always available, instead of urgently searching for a photo that does not exist.<\/p>\n<figure class=\"tdp-fig\" style=\"margin:22px 0\"><svg viewBox=\"0 0 640 250\" role=\"img\" aria-label=\"Eight content ideas to produce continuously\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" font-family=\"Inter,Helvetica,Arial,sans-serif\" style=\"width:100%;height:auto;display:block\"><rect width=\"640\" height=\"250\" fill=\"#161817\"\/><text x=\"20\" y=\"30\" font-size=\"15\" font-weight=\"700\" fill=\"#ffd400\">Eight sources of images without news<\/text><rect x=\"24\" y=\"52\" width=\"140\" height=\"72\" rx=\"14\" fill=\"#ffd400\"\/><text x=\"38\" y=\"82\" font-size=\"20\" font-weight=\"800\" fill=\"#161817\">1<\/text><text x=\"38\" y=\"106\" font-size=\"14\" font-weight=\"700\" fill=\"#161817\">Teams<\/text><rect x=\"176\" y=\"52\" width=\"140\" height=\"72\" rx=\"14\" fill=\"#f2f0eb\"\/><text x=\"190\" y=\"82\" font-size=\"20\" font-weight=\"800\" fill=\"#161817\">2<\/text><text x=\"190\" y=\"106\" font-size=\"14\" font-weight=\"700\" fill=\"#161817\">Gestures<\/text><rect x=\"328\" y=\"52\" width=\"140\" height=\"72\" rx=\"14\" fill=\"#ffd400\"\/><text x=\"342\" y=\"82\" font-size=\"20\" font-weight=\"800\" fill=\"#161817\">3<\/text><text x=\"342\" y=\"106\" font-size=\"14\" font-weight=\"700\" fill=\"#161817\">Details<\/text><rect x=\"480\" y=\"52\" width=\"140\" height=\"72\" rx=\"14\" fill=\"#f2f0eb\"\/><text x=\"494\" y=\"82\" font-size=\"20\" font-weight=\"800\" fill=\"#161817\">4<\/text><text x=\"494\" y=\"106\" font-size=\"14\" font-weight=\"700\" fill=\"#161817\">Places<\/text><rect x=\"24\" y=\"136\" width=\"140\" height=\"72\" rx=\"14\" fill=\"#f2f0eb\"\/><text x=\"38\" y=\"166\" font-size=\"20\" font-weight=\"800\" fill=\"#161817\">5<\/text><text x=\"38\" y=\"190\" font-size=\"14\" font-weight=\"700\" fill=\"#161817\">Backstage<\/text><rect x=\"176\" y=\"136\" width=\"140\" height=\"72\" rx=\"14\" fill=\"#ffd400\"\/><text x=\"190\" y=\"166\" font-size=\"20\" font-weight=\"800\" fill=\"#161817\">6<\/text><text x=\"190\" y=\"190\" font-size=\"14\" font-weight=\"700\" fill=\"#161817\">Clients<\/text><rect x=\"328\" y=\"136\" width=\"140\" height=\"72\" rx=\"14\" fill=\"#f2f0eb\"\/><text x=\"342\" y=\"166\" font-size=\"20\" font-weight=\"800\" fill=\"#161817\">7<\/text><text x=\"342\" y=\"190\" font-size=\"14\" font-weight=\"700\" fill=\"#161817\">Seasons<\/text><rect x=\"480\" y=\"136\" width=\"140\" height=\"72\" rx=\"14\" fill=\"#ffd400\"\/><text x=\"494\" y=\"166\" font-size=\"20\" font-weight=\"800\" fill=\"#161817\">8<\/text><text x=\"494\" y=\"190\" font-size=\"14\" font-weight=\"700\" fill=\"#161817\">Portraits<\/text><text x=\"320\" y=\"238\" font-size=\"12\" fill=\"#9aa09d\" text-anchor=\"middle\">None of them depends on a launch or an event<\/text><\/svg><figcaption>Eight sources of images that already exist in your company.<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\">Eight kinds of content to produce all year<\/h2>\n<ul><li><strong>Teams at work.<\/strong> Real people in their activity, natural rather than posed. Useful for the about page and recruitment.<\/li><li><strong>Gestures and know-how.<\/strong> Hands, tools, stages of a job: what makes the difference and can be seen.<\/li><li><strong>Details and textures.<\/strong> Materials, products, finishes, in close-up. These images fit everywhere.<\/li><li><strong>Places and premises.<\/strong> Offices, workshop, reception, outdoors, from the ground or by drone. A visitor wants to know where they are going.<\/li><li><strong>Behind the scenes.<\/strong> Preparation, meetings, set-up: what happens before the result, which humanises the brand.<\/li><li><strong>Clients and partners.<\/strong> With their agreement, a meeting, a delivery, a short testimonial.<\/li><li><strong>Seasons and the rhythm of the year.<\/strong> Back to school, winter, summer, key moments in your sector: material for an editorial calendar.<\/li><li><strong>Portraits and voices.<\/strong> One person, one question, a short answer on video or as a quote over a photo.<\/li><\/ul>\n<h2 class=\"wp-block-heading\">A typical day, a shot list<\/h2>\n<p>For a half-day of production with no news, we prepare a simple list: wide shots of the places, portraits in context, gestures at work, details, a few short interviews, and every shot in horizontal then vertical. The images are then filed and captioned so they are easy to find. Our article on <a href=\"https:\/\/thatdog.fr\/index.php\/en\/6-types-of-business-photos-image-library\/\">the six types of photos every business needs<\/a> details this base.<\/p>\n<h2 class=\"wp-block-heading\">Rhythm: small sets rather than one big shoot<\/h2>\n<figure class=\"tdp-fig\" style=\"margin:22px 0\"><svg viewBox=\"0 0 640 232\" role=\"img\" aria-label=\"Four mini-shoots spread over twelve months\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" font-family=\"Inter,Helvetica,Arial,sans-serif\" style=\"width:100%;height:auto;display:block\"><rect width=\"640\" height=\"232\" fill=\"#161817\"\/><text x=\"20\" y=\"30\" font-size=\"15\" font-weight=\"700\" fill=\"#ffd400\">A 12-month production calendar<\/text><text x=\"63\" y=\"64\" font-size=\"12\" font-weight=\"700\" fill=\"#9aa09d\" text-anchor=\"middle\">J<\/text><rect x=\"40\" y=\"72\" width=\"44\" height=\"6\" rx=\"3\" fill=\"#4a4f4c\"\/><text x=\"110.5\" y=\"64\" font-size=\"12\" font-weight=\"700\" fill=\"#9aa09d\" text-anchor=\"middle\">F<\/text><rect x=\"87.5\" y=\"72\" width=\"44\" height=\"6\" rx=\"3\" fill=\"#4a4f4c\"\/><text x=\"158\" y=\"64\" font-size=\"12\" font-weight=\"700\" fill=\"#9aa09d\" text-anchor=\"middle\">M<\/text><rect x=\"135\" y=\"72\" width=\"44\" height=\"6\" rx=\"3\" fill=\"#4a4f4c\"\/><text x=\"205.5\" y=\"64\" font-size=\"12\" font-weight=\"700\" fill=\"#9aa09d\" text-anchor=\"middle\">A<\/text><rect x=\"182.5\" y=\"72\" width=\"44\" height=\"6\" rx=\"3\" fill=\"#4a4f4c\"\/><text x=\"253\" y=\"64\" font-size=\"12\" font-weight=\"700\" fill=\"#9aa09d\" text-anchor=\"middle\">M<\/text><rect x=\"230\" y=\"72\" width=\"44\" height=\"6\" rx=\"3\" fill=\"#4a4f4c\"\/><text x=\"300.5\" y=\"64\" font-size=\"12\" font-weight=\"700\" fill=\"#9aa09d\" text-anchor=\"middle\">J<\/text><rect x=\"277.5\" y=\"72\" width=\"44\" height=\"6\" rx=\"3\" fill=\"#4a4f4c\"\/><text x=\"348\" y=\"64\" font-size=\"12\" font-weight=\"700\" fill=\"#9aa09d\" text-anchor=\"middle\">J<\/text><rect x=\"325\" y=\"72\" width=\"44\" height=\"6\" rx=\"3\" fill=\"#4a4f4c\"\/><text x=\"395.5\" y=\"64\" font-size=\"12\" font-weight=\"700\" fill=\"#9aa09d\" text-anchor=\"middle\">A<\/text><rect x=\"372.5\" y=\"72\" width=\"44\" height=\"6\" rx=\"3\" fill=\"#4a4f4c\"\/><text x=\"443\" y=\"64\" font-size=\"12\" font-weight=\"700\" fill=\"#9aa09d\" text-anchor=\"middle\">S<\/text><rect x=\"420\" y=\"72\" width=\"44\" height=\"6\" rx=\"3\" fill=\"#4a4f4c\"\/><text x=\"490.5\" y=\"64\" font-size=\"12\" font-weight=\"700\" fill=\"#9aa09d\" text-anchor=\"middle\">O<\/text><rect x=\"467.5\" y=\"72\" width=\"44\" height=\"6\" rx=\"3\" fill=\"#4a4f4c\"\/><text x=\"538\" y=\"64\" font-size=\"12\" font-weight=\"700\" fill=\"#9aa09d\" text-anchor=\"middle\">N<\/text><rect x=\"515\" y=\"72\" width=\"44\" height=\"6\" rx=\"3\" fill=\"#4a4f4c\"\/><text x=\"585.5\" y=\"64\" font-size=\"12\" font-weight=\"700\" fill=\"#9aa09d\" text-anchor=\"middle\">D<\/text><rect x=\"562.5\" y=\"72\" width=\"44\" height=\"6\" rx=\"3\" fill=\"#4a4f4c\"\/><rect x=\"40\" y=\"96\" width=\"141\" height=\"86\" rx=\"14\" fill=\"#ffd400\"\/><text x=\"54\" y=\"124\" font-size=\"14\" font-weight=\"800\" fill=\"#161817\">January<\/text><text x=\"54\" y=\"146\" font-size=\"12.5\" font-weight=\"600\" fill=\"#161817\">Teams<\/text><text x=\"54\" y=\"164\" font-size=\"12.5\" font-weight=\"600\" fill=\"#161817\">and places<\/text><rect x=\"182.5\" y=\"96\" width=\"141\" height=\"86\" rx=\"14\" fill=\"#f2f0eb\"\/><text x=\"196.5\" y=\"124\" font-size=\"14\" font-weight=\"800\" fill=\"#161817\">April<\/text><text x=\"196.5\" y=\"146\" font-size=\"12.5\" font-weight=\"600\" fill=\"#161817\">Gestures<\/text><text x=\"196.5\" y=\"164\" font-size=\"12.5\" font-weight=\"600\" fill=\"#161817\">and details<\/text><rect x=\"325\" y=\"96\" width=\"141\" height=\"86\" rx=\"14\" fill=\"#ffd400\"\/><text x=\"339\" y=\"124\" font-size=\"14\" font-weight=\"800\" fill=\"#161817\">July<\/text><text x=\"339\" y=\"146\" font-size=\"12.5\" font-weight=\"600\" fill=\"#161817\">Backstage<\/text><text x=\"339\" y=\"164\" font-size=\"12.5\" font-weight=\"600\" fill=\"#161817\">and season<\/text><rect x=\"467.5\" y=\"96\" width=\"141\" height=\"86\" rx=\"14\" fill=\"#f2f0eb\"\/><text x=\"481.5\" y=\"124\" font-size=\"14\" font-weight=\"800\" fill=\"#161817\">October<\/text><text x=\"481.5\" y=\"146\" font-size=\"12.5\" font-weight=\"600\" fill=\"#161817\">Portraits<\/text><text x=\"481.5\" y=\"164\" font-size=\"12.5\" font-weight=\"600\" fill=\"#161817\">and review<\/text><text x=\"320\" y=\"214\" font-size=\"12\" fill=\"#9aa09d\" text-anchor=\"middle\">Four mini-sets beat one big production<\/text><\/svg><figcaption>An example calendar: four light sets spread across the year.<\/figcaption><\/figure>\n<p>Four small sets a year feed a varied, up-to-date library: the team evolves, places change, seasons pass. You keep visual consistency without waiting for a big occasion. For date ideas, see <a href=\"https:\/\/thatdog.fr\/index.php\/en\/12-moments-of-the-year-photo-video-content\/\">the twelve moments of the year not to miss<\/a>.<\/p>\n<h2 class=\"wp-block-heading\">How to go about it in practice<\/h2>\n<ul><li><strong>Define the needs.<\/strong> For which channels (website, social, recruitment, ads)?<\/li><li><strong>Pick a calendar.<\/strong> Two to four dates in the year, set in advance.<\/li><li><strong>Prepare the releases.<\/strong> Tell the people filmed and get their written consent for the intended use.<\/li><li><strong>Stay natural.<\/strong> Let things happen rather than pose them, and prepare a short brief.<\/li><li><strong>Have it delivered turnkey.<\/strong> Named, filed files with usage rights.<\/li><\/ul>\n<div class=\"tdp-tip\"><p><strong>To remember.<\/strong> Your daily life is your best raw material. A regular, light, planned production costs less per image than one big exceptional production, and saves you from running short of images when you need them. Our offer is on the <a href=\"https:\/\/thatdog.fr\/index.php\/en\/photography-business\/\">business photography<\/a> page.<\/p><\/div>\n<div class=\"tdp-cta\"><p><strong>Nothing new to show? Show what you do.<\/strong><br>We build a regular production plan and a tailor-made image library with you.<\/p><a href=\"https:\/\/thatdog.fr\/index.php\/en\/quote-request\/\">Request a quote \u2192<\/a><\/div>[\/et_pb_text][\/et_pb_column]\n\t\t\t[\/et_pb_row]\n\t\t[\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Teams, gestures, details, places, behind the scenes: how to feed an image library all year, even with no launch, product or event to show.<\/p>\n","protected":false},"author":1,"featured_media":983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>\u201cWe have nothing to show right now.\u201d It is the sentence that delays the most photo and video productions. Many companies think they need a launch, a new product or an event to make images. Yet what you do every day is exactly what your customers, candidates and partners want to see. Here is what to photograph and film when nothing new is happening, and how to turn it into a regular production.<\/p>\n<h2 class=\"wp-block-heading\">The myth of the big announcement<\/h2>\n<p>News is seen once. Everyday images are useful for months: for the website, social media, job ads, sales proposals. A company that does not wait for news to produce ends up with images always available, instead of urgently searching for a photo that does not exist.<\/p>\n<figure class=\"tdp-fig\" style=\"margin:22px 0\"><svg viewBox=\"0 0 640 250\" role=\"img\" aria-label=\"Eight content ideas to produce continuously\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" font-family=\"Inter,Helvetica,Arial,sans-serif\" style=\"width:100%;height:auto;display:block\"><rect width=\"640\" height=\"250\" fill=\"#161817\"\/><text x=\"20\" y=\"30\" font-size=\"15\" font-weight=\"700\" fill=\"#ffd400\">Eight sources of images without news<\/text><rect x=\"24\" y=\"52\" width=\"140\" height=\"72\" rx=\"14\" fill=\"#ffd400\"\/><text x=\"38\" y=\"82\" font-size=\"20\" font-weight=\"800\" fill=\"#161817\">1<\/text><text x=\"38\" y=\"106\" font-size=\"14\" font-weight=\"700\" fill=\"#161817\">Teams<\/text><rect x=\"176\" y=\"52\" width=\"140\" height=\"72\" rx=\"14\" fill=\"#f2f0eb\"\/><text x=\"190\" y=\"82\" font-size=\"20\" font-weight=\"800\" fill=\"#161817\">2<\/text><text x=\"190\" y=\"106\" font-size=\"14\" font-weight=\"700\" fill=\"#161817\">Gestures<\/text><rect x=\"328\" y=\"52\" width=\"140\" height=\"72\" rx=\"14\" fill=\"#ffd400\"\/><text x=\"342\" y=\"82\" font-size=\"20\" font-weight=\"800\" fill=\"#161817\">3<\/text><text x=\"342\" y=\"106\" font-size=\"14\" font-weight=\"700\" fill=\"#161817\">Details<\/text><rect x=\"480\" y=\"52\" width=\"140\" height=\"72\" rx=\"14\" fill=\"#f2f0eb\"\/><text x=\"494\" y=\"82\" font-size=\"20\" font-weight=\"800\" fill=\"#161817\">4<\/text><text x=\"494\" y=\"106\" font-size=\"14\" font-weight=\"700\" fill=\"#161817\">Places<\/text><rect x=\"24\" y=\"136\" width=\"140\" height=\"72\" rx=\"14\" fill=\"#f2f0eb\"\/><text x=\"38\" y=\"166\" font-size=\"20\" font-weight=\"800\" fill=\"#161817\">5<\/text><text x=\"38\" y=\"190\" font-size=\"14\" font-weight=\"700\" fill=\"#161817\">Backstage<\/text><rect x=\"176\" y=\"136\" width=\"140\" height=\"72\" rx=\"14\" fill=\"#ffd400\"\/><text x=\"190\" y=\"166\" font-size=\"20\" font-weight=\"800\" fill=\"#161817\">6<\/text><text x=\"190\" y=\"190\" font-size=\"14\" font-weight=\"700\" fill=\"#161817\">Clients<\/text><rect x=\"328\" y=\"136\" width=\"140\" height=\"72\" rx=\"14\" fill=\"#f2f0eb\"\/><text x=\"342\" y=\"166\" font-size=\"20\" font-weight=\"800\" fill=\"#161817\">7<\/text><text x=\"342\" y=\"190\" font-size=\"14\" font-weight=\"700\" fill=\"#161817\">Seasons<\/text><rect x=\"480\" y=\"136\" width=\"140\" height=\"72\" rx=\"14\" fill=\"#ffd400\"\/><text x=\"494\" y=\"166\" font-size=\"20\" font-weight=\"800\" fill=\"#161817\">8<\/text><text x=\"494\" y=\"190\" font-size=\"14\" font-weight=\"700\" fill=\"#161817\">Portraits<\/text><text x=\"320\" y=\"238\" font-size=\"12\" fill=\"#9aa09d\" text-anchor=\"middle\">None of them depends on a launch or an event<\/text><\/svg><figcaption>Eight sources of images that already exist in your company.<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\">Eight kinds of content to produce all year<\/h2>\n<ul><li><strong>Teams at work.<\/strong> Real people in their activity, natural rather than posed. Useful for the about page and recruitment.<\/li><li><strong>Gestures and know-how.<\/strong> Hands, tools, stages of a job: what makes the difference and can be seen.<\/li><li><strong>Details and textures.<\/strong> Materials, products, finishes, in close-up. These images fit everywhere.<\/li><li><strong>Places and premises.<\/strong> Offices, workshop, reception, outdoors, from the ground or by drone. A visitor wants to know where they are going.<\/li><li><strong>Behind the scenes.<\/strong> Preparation, meetings, set-up: what happens before the result, which humanises the brand.<\/li><li><strong>Clients and partners.<\/strong> With their agreement, a meeting, a delivery, a short testimonial.<\/li><li><strong>Seasons and the rhythm of the year.<\/strong> Back to school, winter, summer, key moments in your sector: material for an editorial calendar.<\/li><li><strong>Portraits and voices.<\/strong> One person, one question, a short answer on video or as a quote over a photo.<\/li><\/ul>\n<h2 class=\"wp-block-heading\">A typical day, a shot list<\/h2>\n<p>For a half-day of production with no news, we prepare a simple list: wide shots of the places, portraits in context, gestures at work, details, a few short interviews, and every shot in horizontal then vertical. The images are then filed and captioned so they are easy to find. Our article on <a href=\"https:\/\/thatdog.fr\/index.php\/en\/6-types-of-business-photos-image-library\/\">the six types of photos every business needs<\/a> details this base.<\/p>\n<h2 class=\"wp-block-heading\">Rhythm: small sets rather than one big shoot<\/h2>\n<figure class=\"tdp-fig\" style=\"margin:22px 0\"><svg viewBox=\"0 0 640 232\" role=\"img\" aria-label=\"Four mini-shoots spread over twelve months\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" font-family=\"Inter,Helvetica,Arial,sans-serif\" style=\"width:100%;height:auto;display:block\"><rect width=\"640\" height=\"232\" fill=\"#161817\"\/><text x=\"20\" y=\"30\" font-size=\"15\" font-weight=\"700\" fill=\"#ffd400\">A 12-month production calendar<\/text><text x=\"63\" y=\"64\" font-size=\"12\" font-weight=\"700\" fill=\"#9aa09d\" text-anchor=\"middle\">J<\/text><rect x=\"40\" y=\"72\" width=\"44\" height=\"6\" rx=\"3\" fill=\"#4a4f4c\"\/><text x=\"110.5\" y=\"64\" font-size=\"12\" font-weight=\"700\" fill=\"#9aa09d\" text-anchor=\"middle\">F<\/text><rect x=\"87.5\" y=\"72\" width=\"44\" height=\"6\" rx=\"3\" fill=\"#4a4f4c\"\/><text x=\"158\" y=\"64\" font-size=\"12\" font-weight=\"700\" fill=\"#9aa09d\" text-anchor=\"middle\">M<\/text><rect x=\"135\" y=\"72\" width=\"44\" height=\"6\" rx=\"3\" fill=\"#4a4f4c\"\/><text x=\"205.5\" y=\"64\" font-size=\"12\" font-weight=\"700\" fill=\"#9aa09d\" text-anchor=\"middle\">A<\/text><rect x=\"182.5\" y=\"72\" width=\"44\" height=\"6\" rx=\"3\" fill=\"#4a4f4c\"\/><text x=\"253\" y=\"64\" font-size=\"12\" font-weight=\"700\" fill=\"#9aa09d\" text-anchor=\"middle\">M<\/text><rect x=\"230\" y=\"72\" width=\"44\" height=\"6\" rx=\"3\" fill=\"#4a4f4c\"\/><text x=\"300.5\" y=\"64\" font-size=\"12\" font-weight=\"700\" fill=\"#9aa09d\" text-anchor=\"middle\">J<\/text><rect x=\"277.5\" y=\"72\" width=\"44\" height=\"6\" rx=\"3\" fill=\"#4a4f4c\"\/><text x=\"348\" y=\"64\" font-size=\"12\" font-weight=\"700\" fill=\"#9aa09d\" text-anchor=\"middle\">J<\/text><rect x=\"325\" y=\"72\" width=\"44\" height=\"6\" rx=\"3\" fill=\"#4a4f4c\"\/><text x=\"395.5\" y=\"64\" font-size=\"12\" font-weight=\"700\" fill=\"#9aa09d\" text-anchor=\"middle\">A<\/text><rect x=\"372.5\" y=\"72\" width=\"44\" height=\"6\" rx=\"3\" fill=\"#4a4f4c\"\/><text x=\"443\" y=\"64\" font-size=\"12\" font-weight=\"700\" fill=\"#9aa09d\" text-anchor=\"middle\">S<\/text><rect x=\"420\" y=\"72\" width=\"44\" height=\"6\" rx=\"3\" fill=\"#4a4f4c\"\/><text x=\"490.5\" y=\"64\" font-size=\"12\" font-weight=\"700\" fill=\"#9aa09d\" text-anchor=\"middle\">O<\/text><rect x=\"467.5\" y=\"72\" width=\"44\" height=\"6\" rx=\"3\" fill=\"#4a4f4c\"\/><text x=\"538\" y=\"64\" font-size=\"12\" font-weight=\"700\" fill=\"#9aa09d\" text-anchor=\"middle\">N<\/text><rect x=\"515\" y=\"72\" width=\"44\" height=\"6\" rx=\"3\" fill=\"#4a4f4c\"\/><text x=\"585.5\" y=\"64\" font-size=\"12\" font-weight=\"700\" fill=\"#9aa09d\" text-anchor=\"middle\">D<\/text><rect x=\"562.5\" y=\"72\" width=\"44\" height=\"6\" rx=\"3\" fill=\"#4a4f4c\"\/><rect x=\"40\" y=\"96\" width=\"141\" height=\"86\" rx=\"14\" fill=\"#ffd400\"\/><text x=\"54\" y=\"124\" font-size=\"14\" font-weight=\"800\" fill=\"#161817\">January<\/text><text x=\"54\" y=\"146\" font-size=\"12.5\" font-weight=\"600\" fill=\"#161817\">Teams<\/text><text x=\"54\" y=\"164\" font-size=\"12.5\" font-weight=\"600\" fill=\"#161817\">and places<\/text><rect x=\"182.5\" y=\"96\" width=\"141\" height=\"86\" rx=\"14\" fill=\"#f2f0eb\"\/><text x=\"196.5\" y=\"124\" font-size=\"14\" font-weight=\"800\" fill=\"#161817\">April<\/text><text x=\"196.5\" y=\"146\" font-size=\"12.5\" font-weight=\"600\" fill=\"#161817\">Gestures<\/text><text x=\"196.5\" y=\"164\" font-size=\"12.5\" font-weight=\"600\" fill=\"#161817\">and details<\/text><rect x=\"325\" y=\"96\" width=\"141\" height=\"86\" rx=\"14\" fill=\"#ffd400\"\/><text x=\"339\" y=\"124\" font-size=\"14\" font-weight=\"800\" fill=\"#161817\">July<\/text><text x=\"339\" y=\"146\" font-size=\"12.5\" font-weight=\"600\" fill=\"#161817\">Backstage<\/text><text x=\"339\" y=\"164\" font-size=\"12.5\" font-weight=\"600\" fill=\"#161817\">and season<\/text><rect x=\"467.5\" y=\"96\" width=\"141\" height=\"86\" rx=\"14\" fill=\"#f2f0eb\"\/><text x=\"481.5\" y=\"124\" font-size=\"14\" font-weight=\"800\" fill=\"#161817\">October<\/text><text x=\"481.5\" y=\"146\" font-size=\"12.5\" font-weight=\"600\" fill=\"#161817\">Portraits<\/text><text x=\"481.5\" y=\"164\" font-size=\"12.5\" font-weight=\"600\" fill=\"#161817\">and review<\/text><text x=\"320\" y=\"214\" font-size=\"12\" fill=\"#9aa09d\" text-anchor=\"middle\">Four mini-sets beat one big production<\/text><\/svg><figcaption>An example calendar: four light sets spread across the year.<\/figcaption><\/figure>\n<p>Four small sets a year feed a varied, up-to-date library: the team evolves, places change, seasons pass. You keep visual consistency without waiting for a big occasion. For date ideas, see <a href=\"https:\/\/thatdog.fr\/index.php\/en\/12-moments-of-the-year-photo-video-content\/\">the twelve moments of the year not to miss<\/a>.<\/p>\n<h2 class=\"wp-block-heading\">How to go about it in practice<\/h2>\n<ul><li><strong>Define the needs.<\/strong> For which channels (website, social, recruitment, ads)?<\/li><li><strong>Pick a calendar.<\/strong> Two to four dates in the year, set in advance.<\/li><li><strong>Prepare the releases.<\/strong> Tell the people filmed and get their written consent for the intended use.<\/li><li><strong>Stay natural.<\/strong> Let things happen rather than pose them, and prepare a short brief.<\/li><li><strong>Have it delivered turnkey.<\/strong> Named, filed files with usage rights.<\/li><\/ul>\n<div class=\"tdp-tip\"><p><strong>To remember.<\/strong> Your daily life is your best raw material. A regular, light, planned production costs less per image than one big exceptional production, and saves you from running short of images when you need them. Our offer is on the <a href=\"https:\/\/thatdog.fr\/index.php\/en\/photography-business\/\">business photography<\/a> page.<\/p><\/div>\n<div class=\"tdp-cta\"><p><strong>Nothing new to show? Show what you do.<\/strong><br>We build a regular production plan and a tailor-made image library with you.<\/p><a href=\"https:\/\/thatdog.fr\/index.php\/en\/quote-request\/\">Request a quote \u2192<\/a><\/div>","_et_gb_content_width":"","footnotes":""},"categories":[260],"tags":[81,75],"class_list":["post-1214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mag-g-en","tag-photography","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Image Library: What Content to Produce When Your Company Has Nothing New to Show?<\/title>\n<meta name=\"description\" content=\"Teams, gestures, details, places, behind the scenes: how to feed an image library all year, even with no launch, product or event to show.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/en\/image-library-what-content-to-produce-nothing-new\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Image Library: What Content to Produce When Your Company Has Nothing New to Show?\" \/>\n<meta property=\"og:description\" content=\"Teams, gestures, details, places, behind the scenes: how to feed an image library all year, even with no launch, product or event to show.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thatdog.fr\/index.php\/en\/image-library-what-content-to-produce-nothing-new\/\" \/>\n<meta property=\"og:site_name\" content=\"That Dog\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-05T09:47:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-05T10:08:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/image-library-content-ideas-cover.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/image-library-what-content-to-produce-nothing-new\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/image-library-what-content-to-produce-nothing-new\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#\\\/schema\\\/person\\\/3596de19a009e34a4d5106aab1b8f349\"},\"headline\":\"Image Library: What Content to Produce When Your Company Has Nothing New to Show?\",\"datePublished\":\"2026-10-05T09:47:40+00:00\",\"dateModified\":\"2026-10-05T10:08:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/image-library-what-content-to-produce-nothing-new\\\/\"},\"wordCount\":657,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/image-library-what-content-to-produce-nothing-new\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/G003_C029_1004K0_001.webp\",\"keywords\":[\"Photography\",\"Strategy\"],\"articleSection\":[\"Strategy, budget &amp; best practice\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/image-library-what-content-to-produce-nothing-new\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/image-library-what-content-to-produce-nothing-new\\\/\",\"url\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/image-library-what-content-to-produce-nothing-new\\\/\",\"name\":\"Image Library: What Content to Produce When Your Company Has Nothing New to Show?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/image-library-what-content-to-produce-nothing-new\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/image-library-what-content-to-produce-nothing-new\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/G003_C029_1004K0_001.webp\",\"datePublished\":\"2026-10-05T09:47:40+00:00\",\"dateModified\":\"2026-10-05T10:08:02+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#\\\/schema\\\/person\\\/3596de19a009e34a4d5106aab1b8f349\"},\"description\":\"Teams, gestures, details, places, behind the scenes: how to feed an image library all year, even with no launch, product or event to show.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/image-library-what-content-to-produce-nothing-new\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/image-library-what-content-to-produce-nothing-new\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/image-library-what-content-to-produce-nothing-new\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/G003_C029_1004K0_001.webp\",\"contentUrl\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/G003_C029_1004K0_001.webp\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/image-library-what-content-to-produce-nothing-new\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thatdog.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Image Library: What Content to Produce When Your Company Has Nothing New to Show?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#website\",\"url\":\"https:\\\/\\\/thatdog.fr\\\/\",\"name\":\"That Dog\",\"description\":\"Digital Media Studio \u2013 vid\u00e9o, photo et contenus pour les entreprises et les marques\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thatdog.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#\\\/schema\\\/person\\\/3596de19a009e34a4d5106aab1b8f349\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/thatdog.fr\"],\"url\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Image Library: What Content to Produce When Your Company Has Nothing New to Show?","description":"Teams, gestures, details, places, behind the scenes: how to feed an image library all year, even with no launch, product or event to show.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thatdog.fr\/index.php\/en\/image-library-what-content-to-produce-nothing-new\/","og_locale":"fr_FR","og_type":"article","og_title":"Image Library: What Content to Produce When Your Company Has Nothing New to Show?","og_description":"Teams, gestures, details, places, behind the scenes: how to feed an image library all year, even with no launch, product or event to show.","og_url":"https:\/\/thatdog.fr\/index.php\/en\/image-library-what-content-to-produce-nothing-new\/","og_site_name":"That Dog","article_published_time":"2026-10-05T09:47:40+00:00","article_modified_time":"2026-10-05T10:08:02+00:00","og_image":[{"width":1200,"height":750,"url":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/image-library-content-ideas-cover.webp","type":"image\/webp"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"admin","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thatdog.fr\/index.php\/en\/image-library-what-content-to-produce-nothing-new\/#article","isPartOf":{"@id":"https:\/\/thatdog.fr\/index.php\/en\/image-library-what-content-to-produce-nothing-new\/"},"author":{"name":"admin","@id":"https:\/\/thatdog.fr\/#\/schema\/person\/3596de19a009e34a4d5106aab1b8f349"},"headline":"Image Library: What Content to Produce When Your Company Has Nothing New to Show?","datePublished":"2026-10-05T09:47:40+00:00","dateModified":"2026-10-05T10:08:02+00:00","mainEntityOfPage":{"@id":"https:\/\/thatdog.fr\/index.php\/en\/image-library-what-content-to-produce-nothing-new\/"},"wordCount":657,"commentCount":0,"image":{"@id":"https:\/\/thatdog.fr\/index.php\/en\/image-library-what-content-to-produce-nothing-new\/#primaryimage"},"thumbnailUrl":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/G003_C029_1004K0_001.webp","keywords":["Photography","Strategy"],"articleSection":["Strategy, budget &amp; best practice"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thatdog.fr\/index.php\/en\/image-library-what-content-to-produce-nothing-new\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thatdog.fr\/index.php\/en\/image-library-what-content-to-produce-nothing-new\/","url":"https:\/\/thatdog.fr\/index.php\/en\/image-library-what-content-to-produce-nothing-new\/","name":"Image Library: What Content to Produce When Your Company Has Nothing New to Show?","isPartOf":{"@id":"https:\/\/thatdog.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thatdog.fr\/index.php\/en\/image-library-what-content-to-produce-nothing-new\/#primaryimage"},"image":{"@id":"https:\/\/thatdog.fr\/index.php\/en\/image-library-what-content-to-produce-nothing-new\/#primaryimage"},"thumbnailUrl":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/G003_C029_1004K0_001.webp","datePublished":"2026-10-05T09:47:40+00:00","dateModified":"2026-10-05T10:08:02+00:00","author":{"@id":"https:\/\/thatdog.fr\/#\/schema\/person\/3596de19a009e34a4d5106aab1b8f349"},"description":"Teams, gestures, details, places, behind the scenes: how to feed an image library all year, even with no launch, product or event to show.","breadcrumb":{"@id":"https:\/\/thatdog.fr\/index.php\/en\/image-library-what-content-to-produce-nothing-new\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thatdog.fr\/index.php\/en\/image-library-what-content-to-produce-nothing-new\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/thatdog.fr\/index.php\/en\/image-library-what-content-to-produce-nothing-new\/#primaryimage","url":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/G003_C029_1004K0_001.webp","contentUrl":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/G003_C029_1004K0_001.webp","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/thatdog.fr\/index.php\/en\/image-library-what-content-to-produce-nothing-new\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thatdog.fr\/"},{"@type":"ListItem","position":2,"name":"Image Library: What Content to Produce When Your Company Has Nothing New to Show?"}]},{"@type":"WebSite","@id":"https:\/\/thatdog.fr\/#website","url":"https:\/\/thatdog.fr\/","name":"That Dog","description":"Digital Media Studio \u2013 vid\u00e9o, photo et contenus pour les entreprises et les marques","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thatdog.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/thatdog.fr\/#\/schema\/person\/3596de19a009e34a4d5106aab1b8f349","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/thatdog.fr"],"url":"https:\/\/thatdog.fr\/index.php\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts\/1214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1214"}],"version-history":[{"count":1,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts\/1214\/revisions"}],"predecessor-version":[{"id":1215,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts\/1214\/revisions\/1215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/media\/983"}],"wp:attachment":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}