{"id":1218,"date":"2026-10-05T11:47:46","date_gmt":"2026-10-05T09:47:46","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/reportage-photo-contenus-communication-entreprise\/"},"modified":"2026-10-05T12:08:00","modified_gmt":"2026-10-05T10:08:00","slug":"reportage-photo-contenus-communication-entreprise","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/reportage-photo-contenus-communication-entreprise\/","title":{"rendered":"Comment transformer un reportage photo en contenus pour toute votre communication ?"},"content":{"rendered":"\n[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<p>Beaucoup d\u2019entreprises pensent acheter \u00ab un shooting \u00bb. En r\u00e9alit\u00e9, un reportage photo bien pens\u00e9 est une biblioth\u00e8que d\u2019images qui peut alimenter votre communication pendant des mois : site, LinkedIn, presse, plaquette, recrutement, fiche Google, r\u00e9seaux sociaux. Encore faut-il le pr\u00e9parer pour cela. Voici comment transformer un reportage en contenus pour tous vos supports, et ce qu\u2019il faut pr\u00e9voir avant le tournage.<\/p>\n<h2 class=\"wp-block-heading\">Un reportage, plusieurs usages<\/h2>\n<figure class=\"tdp-fig\" style=\"margin:22px 0\"><svg viewBox=\"0 0 640 252\" role=\"img\" aria-label=\"Un reportage photo qui alimente huit supports\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" font-family=\"Inter,Helvetica,Arial,sans-serif\" style=\"width:100%;height:auto;display:block\"><rect width=\"640\" height=\"252\" fill=\"#161817\"\/><text x=\"20\" y=\"30\" font-size=\"15\" font-weight=\"700\" fill=\"#ffd400\">Un reportage, huit usages<\/text><rect x=\"28\" y=\"70\" width=\"170\" height=\"130\" rx=\"18\" fill=\"#f2f0eb\"\/><circle cx=\"76\" cy=\"108\" r=\"14\" fill=\"#ffd400\"\/><path d=\"M28 200l60-60 40 36 30-24 40 48z\" fill=\"#4a4f4c\"\/><text x=\"113\" y=\"224\" font-size=\"14\" font-weight=\"800\" fill=\"#f2f0eb\" text-anchor=\"middle\">Un reportage<\/text><path d=\"M198 135 C250 135 250 64 300 64\" stroke=\"#ffd400\" stroke-width=\"2\" fill=\"none\" opacity=\".7\"\/><rect x=\"300\" y=\"48\" width=\"150\" height=\"34\" rx=\"17\" fill=\"#ffd400\" stroke=\"none\"\/><text x=\"375\" y=\"70\" font-size=\"13\" font-weight=\"700\" fill=\"#161817\" text-anchor=\"middle\">Site web<\/text><path d=\"M198 135 C250 135 250 64 470 64\" stroke=\"#ffd400\" stroke-width=\"2\" fill=\"none\" opacity=\".7\"\/><rect x=\"470\" y=\"48\" width=\"150\" height=\"34\" rx=\"17\" fill=\"#f2f0eb\" stroke=\"none\"\/><text x=\"545\" y=\"70\" font-size=\"13\" font-weight=\"700\" fill=\"#161817\" text-anchor=\"middle\">LinkedIn<\/text><path d=\"M198 135 C250 135 250 110 300 110\" stroke=\"#ffd400\" stroke-width=\"2\" fill=\"none\" opacity=\".7\"\/><rect x=\"300\" y=\"94\" width=\"150\" height=\"34\" rx=\"17\" fill=\"#2a2d2b\" stroke=\"#ffd400\"\/><text x=\"375\" y=\"116\" font-size=\"13\" font-weight=\"700\" fill=\"#f2f0eb\" text-anchor=\"middle\">Presse<\/text><path d=\"M198 135 C250 135 250 110 470 110\" stroke=\"#ffd400\" stroke-width=\"2\" fill=\"none\" opacity=\".7\"\/><rect x=\"470\" y=\"94\" width=\"150\" height=\"34\" rx=\"17\" fill=\"#ffd400\" stroke=\"none\"\/><text x=\"545\" y=\"116\" font-size=\"13\" font-weight=\"700\" fill=\"#161817\" text-anchor=\"middle\">Plaquette<\/text><path d=\"M198 135 C250 135 250 156 300 156\" stroke=\"#ffd400\" stroke-width=\"2\" fill=\"none\" opacity=\".7\"\/><rect x=\"300\" y=\"140\" width=\"150\" height=\"34\" rx=\"17\" fill=\"#f2f0eb\" stroke=\"none\"\/><text x=\"375\" y=\"162\" font-size=\"13\" font-weight=\"700\" fill=\"#161817\" text-anchor=\"middle\">Recrutement<\/text><path d=\"M198 135 C250 135 250 156 470 156\" stroke=\"#ffd400\" stroke-width=\"2\" fill=\"none\" opacity=\".7\"\/><rect x=\"470\" y=\"140\" width=\"150\" height=\"34\" rx=\"17\" fill=\"#2a2d2b\" stroke=\"#ffd400\"\/><text x=\"545\" y=\"162\" font-size=\"13\" font-weight=\"700\" fill=\"#f2f0eb\" text-anchor=\"middle\">Google<\/text><path d=\"M198 135 C250 135 250 202 300 202\" stroke=\"#ffd400\" stroke-width=\"2\" fill=\"none\" opacity=\".7\"\/><rect x=\"300\" y=\"186\" width=\"150\" height=\"34\" rx=\"17\" fill=\"#ffd400\" stroke=\"none\"\/><text x=\"375\" y=\"208\" font-size=\"13\" font-weight=\"700\" fill=\"#161817\" text-anchor=\"middle\">R\u00e9seaux sociaux<\/text><path d=\"M198 135 C250 135 250 202 470 202\" stroke=\"#ffd400\" stroke-width=\"2\" fill=\"none\" opacity=\".7\"\/><rect x=\"470\" y=\"186\" width=\"150\" height=\"34\" rx=\"17\" fill=\"#f2f0eb\" stroke=\"none\"\/><text x=\"545\" y=\"208\" font-size=\"13\" font-weight=\"700\" fill=\"#161817\" text-anchor=\"middle\">Newsletter<\/text><text x=\"410\" y=\"240\" font-size=\"12\" fill=\"#9aa09d\" text-anchor=\"middle\">Chaque support a son format, son cadrage et son poids<\/text><\/svg><figcaption>Un m\u00eame reportage alimente tous vos supports.<\/figcaption><\/figure>\n<p>Chaque support a ses contraintes de format, de cadrage et de qualit\u00e9. Si elles sont connues avant la prise de vue, une m\u00eame s\u00e9ance suffit pour tous ; sinon, on d\u00e9couvre trop tard que l\u2019image qu\u2019on aime ne rentre pas dans le format voulu. Notre article <a href=\"https:\/\/thatdog.fr\/index.php\/un-tournage-trente-contenus\/\">\u00ab Un tournage, 30 contenus \u00bb<\/a> fait le m\u00eame exercice pour la vid\u00e9o ; celui-ci se concentre sur la photographie.<\/p>\n<h2 class=\"wp-block-heading\">Penser les usages avant de photographier<\/h2>\n<ul><li><strong>Cadrer large et garder de l\u2019air.<\/strong> Un plan large peut \u00eatre recadr\u00e9 en vertical, en carr\u00e9 ou en bandeau ; l\u2019inverse est impossible.<\/li><li><strong>Photographier en horizontal et en vertical.<\/strong> La plupart des r\u00e9seaux et des stories demandent du vertical.<\/li><li><strong>Pr\u00e9voir de l\u2019espace pour le texte.<\/strong> Une partie de l\u2019image volontairement calme permet d\u2019ajouter un titre.<\/li><li><strong>Varier les \u00e9chelles.<\/strong> Plan large, plan moyen, portrait, d\u00e9tail : chaque support a besoin de l\u2019un d\u2019eux.<\/li><li><strong>Cr\u00e9er des s\u00e9ries.<\/strong> Une image forte et plusieurs variantes pour un carrousel ou une page.<\/li><\/ul>\n<h2 class=\"wp-block-heading\">Les formats par support<\/h2>\n<figure class=\"wp-block-table\"><table><thead><tr><th>Support<\/th><th>Format et cadrage<\/th><th>\u00c0 pr\u00e9voir<\/th><\/tr><\/thead><tbody><tr><td>Site web<\/td><td>Horizontal large, environ 2 000 px sur le grand c\u00f4t\u00e9, compress\u00e9<\/td><td>Une image forte en haut de page, texte alternatif<\/td><\/tr><tr><td>LinkedIn<\/td><td>Horizontal, carr\u00e9 ou vertical selon la publication<\/td><td>Visages lisibles m\u00eame en petit<\/td><\/tr><tr><td>Presse<\/td><td>Haute d\u00e9finition, l\u00e9gende, cr\u00e9dit photo<\/td><td>Dossier de presse et droits d\u2019usage clairs<\/td><\/tr><tr><td>Plaquette, print<\/td><td>Haute r\u00e9solution adapt\u00e9e \u00e0 la taille imprim\u00e9e<\/td><td>Marges et zones de texte<\/td><\/tr><tr><td>Recrutement<\/td><td>Portraits et sc\u00e8nes de travail r\u00e9elles<\/td><td>Autorisations des salari\u00e9s<\/td><\/tr><tr><td>Fiche Google<\/td><td>\u00c9tablissement, \u00e9quipe, produits<\/td><td>Respecter les consignes de la plateforme et actualiser<\/td><\/tr><tr><td>R\u00e9seaux sociaux<\/td><td>Carr\u00e9, 4:5 ou 9:16<\/td><td>Cadrage vertical pens\u00e9 au tournage<\/td><\/tr><tr><td>Newsletter<\/td><td>Largeur mod\u00e9r\u00e9e, fichier l\u00e9ger<\/td><td>Poids limit\u00e9<\/td><\/tr><\/tbody><\/table><\/figure>\n<h2 class=\"wp-block-heading\">De la s\u00e9lection \u00e0 la livraison<\/h2>\n<ul><li><strong>Trier.<\/strong> Une s\u00e9ance produit beaucoup d\u2019images : on garde les meilleures, par th\u00e8me et par usage.<\/li><li><strong>Retoucher de fa\u00e7on homog\u00e8ne.<\/strong> M\u00eame traitement des couleurs et de la lumi\u00e8re pour toute la s\u00e9rie.<\/li><li><strong>Exporter par format.<\/strong> Web, print, r\u00e9seaux : un export adapt\u00e9 \u00e0 chaque usage plut\u00f4t qu\u2019un fichier unique.<\/li><li><strong>Nommer, l\u00e9gender, ranger.<\/strong> Pour retrouver en dix secondes l\u2019image qui manque.<\/li><li><strong>Clarifier les droits.<\/strong> Ce que vous pouvez faire des images, o\u00f9 et combien de temps, doit figurer dans le devis ou le contrat.<\/li><\/ul>\n<h2 class=\"wp-block-heading\">Faire durer la biblioth\u00e8que<\/h2>\n<p>Un reportage a plus de valeur s\u2019il s\u2019inscrit dans une suite : une s\u00e9rie d\u2019images aujourd\u2019hui, d\u2019autres dans trois mois, d\u2019autres \u00e0 la rentr\u00e9e. Vous b\u00e2tissez ainsi une banque d\u2019images actualis\u00e9e au rythme de votre entreprise. Voir aussi <a href=\"https:\/\/thatdog.fr\/index.php\/6-types-photos-entreprise-banque-images\/\">les six types de photos dont toute entreprise a besoin<\/a> et <a href=\"https:\/\/thatdog.fr\/index.php\/12-moments-annee-contenus-photo-video\/\">les douze moments de l\u2019ann\u00e9e \u00e0 ne pas manquer<\/a>.<\/p>\n<div class=\"tdp-tip\"><p><strong>\u00c0 retenir.<\/strong> Avant de commander un shooting, listez les supports o\u00f9 vous utiliserez les images. Le bon reportage est celui qui a \u00e9t\u00e9 pens\u00e9 pour eux, pas celui qui para\u00eet le plus beau en isol\u00e9. Notre approche est pr\u00e9sent\u00e9e sur la page <a href=\"https:\/\/thatdog.fr\/index.php\/photographe-entreprise\/\">photographe pour entreprise<\/a>.<\/p><\/div>\n<div class=\"tdp-cta\"><p><strong>Un reportage \u00e0 rentabiliser ?<\/strong><br>Dites-nous o\u00f9 vous publierez vos images : nous pr\u00e9parons la s\u00e9ance et les exports en cons\u00e9quence.<\/p><a href=\"https:\/\/thatdog.fr\/index.php\/devis\/\">Demander un devis \u2192<\/a><\/div>[\/et_pb_text][\/et_pb_column]\n\t\t\t[\/et_pb_row]\n\t\t[\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Site, LinkedIn, presse, plaquette, recrutement, Google et r\u00e9seaux sociaux : comment exploiter un reportage photo comme une biblioth\u00e8que d\u2019images pendant des mois.<\/p>\n","protected":false},"author":1,"featured_media":856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Beaucoup d\u2019entreprises pensent acheter \u00ab un shooting \u00bb. En r\u00e9alit\u00e9, un reportage photo bien pens\u00e9 est une biblioth\u00e8que d\u2019images qui peut alimenter votre communication pendant des mois : site, LinkedIn, presse, plaquette, recrutement, fiche Google, r\u00e9seaux sociaux. Encore faut-il le pr\u00e9parer pour cela. Voici comment transformer un reportage en contenus pour tous vos supports, et ce qu\u2019il faut pr\u00e9voir avant le tournage.<\/p>\n<h2 class=\"wp-block-heading\">Un reportage, plusieurs usages<\/h2>\n<figure class=\"tdp-fig\" style=\"margin:22px 0\"><svg viewBox=\"0 0 640 252\" role=\"img\" aria-label=\"Un reportage photo qui alimente huit supports\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" font-family=\"Inter,Helvetica,Arial,sans-serif\" style=\"width:100%;height:auto;display:block\"><rect width=\"640\" height=\"252\" fill=\"#161817\"\/><text x=\"20\" y=\"30\" font-size=\"15\" font-weight=\"700\" fill=\"#ffd400\">Un reportage, huit usages<\/text><rect x=\"28\" y=\"70\" width=\"170\" height=\"130\" rx=\"18\" fill=\"#f2f0eb\"\/><circle cx=\"76\" cy=\"108\" r=\"14\" fill=\"#ffd400\"\/><path d=\"M28 200l60-60 40 36 30-24 40 48z\" fill=\"#4a4f4c\"\/><text x=\"113\" y=\"224\" font-size=\"14\" font-weight=\"800\" fill=\"#f2f0eb\" text-anchor=\"middle\">Un reportage<\/text><path d=\"M198 135 C250 135 250 64 300 64\" stroke=\"#ffd400\" stroke-width=\"2\" fill=\"none\" opacity=\".7\"\/><rect x=\"300\" y=\"48\" width=\"150\" height=\"34\" rx=\"17\" fill=\"#ffd400\" stroke=\"none\"\/><text x=\"375\" y=\"70\" font-size=\"13\" font-weight=\"700\" fill=\"#161817\" text-anchor=\"middle\">Site web<\/text><path d=\"M198 135 C250 135 250 64 470 64\" stroke=\"#ffd400\" stroke-width=\"2\" fill=\"none\" opacity=\".7\"\/><rect x=\"470\" y=\"48\" width=\"150\" height=\"34\" rx=\"17\" fill=\"#f2f0eb\" stroke=\"none\"\/><text x=\"545\" y=\"70\" font-size=\"13\" font-weight=\"700\" fill=\"#161817\" text-anchor=\"middle\">LinkedIn<\/text><path d=\"M198 135 C250 135 250 110 300 110\" stroke=\"#ffd400\" stroke-width=\"2\" fill=\"none\" opacity=\".7\"\/><rect x=\"300\" y=\"94\" width=\"150\" height=\"34\" rx=\"17\" fill=\"#2a2d2b\" stroke=\"#ffd400\"\/><text x=\"375\" y=\"116\" font-size=\"13\" font-weight=\"700\" fill=\"#f2f0eb\" text-anchor=\"middle\">Presse<\/text><path d=\"M198 135 C250 135 250 110 470 110\" stroke=\"#ffd400\" stroke-width=\"2\" fill=\"none\" opacity=\".7\"\/><rect x=\"470\" y=\"94\" width=\"150\" height=\"34\" rx=\"17\" fill=\"#ffd400\" stroke=\"none\"\/><text x=\"545\" y=\"116\" font-size=\"13\" font-weight=\"700\" fill=\"#161817\" text-anchor=\"middle\">Plaquette<\/text><path d=\"M198 135 C250 135 250 156 300 156\" stroke=\"#ffd400\" stroke-width=\"2\" fill=\"none\" opacity=\".7\"\/><rect x=\"300\" y=\"140\" width=\"150\" height=\"34\" rx=\"17\" fill=\"#f2f0eb\" stroke=\"none\"\/><text x=\"375\" y=\"162\" font-size=\"13\" font-weight=\"700\" fill=\"#161817\" text-anchor=\"middle\">Recrutement<\/text><path d=\"M198 135 C250 135 250 156 470 156\" stroke=\"#ffd400\" stroke-width=\"2\" fill=\"none\" opacity=\".7\"\/><rect x=\"470\" y=\"140\" width=\"150\" height=\"34\" rx=\"17\" fill=\"#2a2d2b\" stroke=\"#ffd400\"\/><text x=\"545\" y=\"162\" font-size=\"13\" font-weight=\"700\" fill=\"#f2f0eb\" text-anchor=\"middle\">Google<\/text><path d=\"M198 135 C250 135 250 202 300 202\" stroke=\"#ffd400\" stroke-width=\"2\" fill=\"none\" opacity=\".7\"\/><rect x=\"300\" y=\"186\" width=\"150\" height=\"34\" rx=\"17\" fill=\"#ffd400\" stroke=\"none\"\/><text x=\"375\" y=\"208\" font-size=\"13\" font-weight=\"700\" fill=\"#161817\" text-anchor=\"middle\">R\u00e9seaux sociaux<\/text><path d=\"M198 135 C250 135 250 202 470 202\" stroke=\"#ffd400\" stroke-width=\"2\" fill=\"none\" opacity=\".7\"\/><rect x=\"470\" y=\"186\" width=\"150\" height=\"34\" rx=\"17\" fill=\"#f2f0eb\" stroke=\"none\"\/><text x=\"545\" y=\"208\" font-size=\"13\" font-weight=\"700\" fill=\"#161817\" text-anchor=\"middle\">Newsletter<\/text><text x=\"410\" y=\"240\" font-size=\"12\" fill=\"#9aa09d\" text-anchor=\"middle\">Chaque support a son format, son cadrage et son poids<\/text><\/svg><figcaption>Un m\u00eame reportage alimente tous vos supports.<\/figcaption><\/figure>\n<p>Chaque support a ses contraintes de format, de cadrage et de qualit\u00e9. Si elles sont connues avant la prise de vue, une m\u00eame s\u00e9ance suffit pour tous ; sinon, on d\u00e9couvre trop tard que l\u2019image qu\u2019on aime ne rentre pas dans le format voulu. Notre article <a href=\"https:\/\/thatdog.fr\/index.php\/un-tournage-trente-contenus\/\">\u00ab Un tournage, 30 contenus \u00bb<\/a> fait le m\u00eame exercice pour la vid\u00e9o ; celui-ci se concentre sur la photographie.<\/p>\n<h2 class=\"wp-block-heading\">Penser les usages avant de photographier<\/h2>\n<ul><li><strong>Cadrer large et garder de l\u2019air.<\/strong> Un plan large peut \u00eatre recadr\u00e9 en vertical, en carr\u00e9 ou en bandeau ; l\u2019inverse est impossible.<\/li><li><strong>Photographier en horizontal et en vertical.<\/strong> La plupart des r\u00e9seaux et des stories demandent du vertical.<\/li><li><strong>Pr\u00e9voir de l\u2019espace pour le texte.<\/strong> Une partie de l\u2019image volontairement calme permet d\u2019ajouter un titre.<\/li><li><strong>Varier les \u00e9chelles.<\/strong> Plan large, plan moyen, portrait, d\u00e9tail : chaque support a besoin de l\u2019un d\u2019eux.<\/li><li><strong>Cr\u00e9er des s\u00e9ries.<\/strong> Une image forte et plusieurs variantes pour un carrousel ou une page.<\/li><\/ul>\n<h2 class=\"wp-block-heading\">Les formats par support<\/h2>\n<figure class=\"wp-block-table\"><table><thead><tr><th>Support<\/th><th>Format et cadrage<\/th><th>\u00c0 pr\u00e9voir<\/th><\/tr><\/thead><tbody><tr><td>Site web<\/td><td>Horizontal large, environ 2 000 px sur le grand c\u00f4t\u00e9, compress\u00e9<\/td><td>Une image forte en haut de page, texte alternatif<\/td><\/tr><tr><td>LinkedIn<\/td><td>Horizontal, carr\u00e9 ou vertical selon la publication<\/td><td>Visages lisibles m\u00eame en petit<\/td><\/tr><tr><td>Presse<\/td><td>Haute d\u00e9finition, l\u00e9gende, cr\u00e9dit photo<\/td><td>Dossier de presse et droits d\u2019usage clairs<\/td><\/tr><tr><td>Plaquette, print<\/td><td>Haute r\u00e9solution adapt\u00e9e \u00e0 la taille imprim\u00e9e<\/td><td>Marges et zones de texte<\/td><\/tr><tr><td>Recrutement<\/td><td>Portraits et sc\u00e8nes de travail r\u00e9elles<\/td><td>Autorisations des salari\u00e9s<\/td><\/tr><tr><td>Fiche Google<\/td><td>\u00c9tablissement, \u00e9quipe, produits<\/td><td>Respecter les consignes de la plateforme et actualiser<\/td><\/tr><tr><td>R\u00e9seaux sociaux<\/td><td>Carr\u00e9, 4:5 ou 9:16<\/td><td>Cadrage vertical pens\u00e9 au tournage<\/td><\/tr><tr><td>Newsletter<\/td><td>Largeur mod\u00e9r\u00e9e, fichier l\u00e9ger<\/td><td>Poids limit\u00e9<\/td><\/tr><\/tbody><\/table><\/figure>\n<h2 class=\"wp-block-heading\">De la s\u00e9lection \u00e0 la livraison<\/h2>\n<ul><li><strong>Trier.<\/strong> Une s\u00e9ance produit beaucoup d\u2019images : on garde les meilleures, par th\u00e8me et par usage.<\/li><li><strong>Retoucher de fa\u00e7on homog\u00e8ne.<\/strong> M\u00eame traitement des couleurs et de la lumi\u00e8re pour toute la s\u00e9rie.<\/li><li><strong>Exporter par format.<\/strong> Web, print, r\u00e9seaux : un export adapt\u00e9 \u00e0 chaque usage plut\u00f4t qu\u2019un fichier unique.<\/li><li><strong>Nommer, l\u00e9gender, ranger.<\/strong> Pour retrouver en dix secondes l\u2019image qui manque.<\/li><li><strong>Clarifier les droits.<\/strong> Ce que vous pouvez faire des images, o\u00f9 et combien de temps, doit figurer dans le devis ou le contrat.<\/li><\/ul>\n<h2 class=\"wp-block-heading\">Faire durer la biblioth\u00e8que<\/h2>\n<p>Un reportage a plus de valeur s\u2019il s\u2019inscrit dans une suite : une s\u00e9rie d\u2019images aujourd\u2019hui, d\u2019autres dans trois mois, d\u2019autres \u00e0 la rentr\u00e9e. Vous b\u00e2tissez ainsi une banque d\u2019images actualis\u00e9e au rythme de votre entreprise. Voir aussi <a href=\"https:\/\/thatdog.fr\/index.php\/6-types-photos-entreprise-banque-images\/\">les six types de photos dont toute entreprise a besoin<\/a> et <a href=\"https:\/\/thatdog.fr\/index.php\/12-moments-annee-contenus-photo-video\/\">les douze moments de l\u2019ann\u00e9e \u00e0 ne pas manquer<\/a>.<\/p>\n<div class=\"tdp-tip\"><p><strong>\u00c0 retenir.<\/strong> Avant de commander un shooting, listez les supports o\u00f9 vous utiliserez les images. Le bon reportage est celui qui a \u00e9t\u00e9 pens\u00e9 pour eux, pas celui qui para\u00eet le plus beau en isol\u00e9. Notre approche est pr\u00e9sent\u00e9e sur la page <a href=\"https:\/\/thatdog.fr\/index.php\/photographe-entreprise\/\">photographe pour entreprise<\/a>.<\/p><\/div>\n<div class=\"tdp-cta\"><p><strong>Un reportage \u00e0 rentabiliser ?<\/strong><br>Dites-nous o\u00f9 vous publierez vos images : nous pr\u00e9parons la s\u00e9ance et les exports en cons\u00e9quence.<\/p><a href=\"https:\/\/thatdog.fr\/index.php\/devis\/\">Demander un devis \u2192<\/a><\/div>","_et_gb_content_width":"","footnotes":""},"categories":[242],"tags":[9,19,8],"class_list":["post-1218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mag-f-fr","tag-photo","tag-strategie","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment transformer un reportage photo en contenus pour toute votre communication ?<\/title>\n<meta name=\"description\" content=\"Site, LinkedIn, presse, plaquette, recrutement, Google et r\u00e9seaux sociaux : comment exploiter un reportage photo comme une biblioth\u00e8que d\u2019images pendant\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/reportage-photo-contenus-communication-entreprise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment transformer un reportage photo en contenus pour toute votre communication ?\" \/>\n<meta property=\"og:description\" content=\"Site, LinkedIn, presse, plaquette, recrutement, Google et r\u00e9seaux sociaux : comment exploiter un reportage photo comme une biblioth\u00e8que d\u2019images pendant\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thatdog.fr\/index.php\/reportage-photo-contenus-communication-entreprise\/\" \/>\n<meta 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