{"id":1235,"date":"2026-10-05T12:22:44","date_gmt":"2026-10-05T10:22:44","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/pr-and-creative-studio-brand-image-control\/"},"modified":"2026-10-05T12:27:39","modified_gmt":"2026-10-05T10:27:39","slug":"pr-and-creative-studio-brand-image-control","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/en\/pr-and-creative-studio-brand-image-control\/","title":{"rendered":"PR and Your Image Studio: How to Work Together to Control Your Brand Image"},"content":{"rendered":"\n[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<p>Public relations tells your company\u2019s story. Your image studio shows it. When the two work separately, the brand image scatters: outdated portraits in press releases, visuals that look nothing like your website, photos nobody can find the day a journalist asks for them. When they work together, every public statement is backed by consistent, ready-to-use images whose usage you control.<\/p><h2>Why PR and an image studio are stronger together<\/h2><ul><li><strong>One message, one image:<\/strong> the press release and the visuals say the same thing, in the same tone.<\/li><li><strong>Deadlines met:<\/strong> when the news moves fast, the images already exist instead of being ordered in a rush.<\/li><li><strong>A controlled image:<\/strong> you choose the portraits, angles and moods the press will pick up, rather than letting uncontrolled photos circulate.<\/li><li><strong>Costs shared more wisely:<\/strong> a single shoot feeds the press kit, the website, LinkedIn and recruitment.<\/li><\/ul><h2>Who does what?<\/h2><table style=\"width:100%;border-collapse:collapse\"><thead><tr><th style=\"text-align:left;padding:12px 14px;background:#161817;color:#fff\">Role<\/th><th style=\"text-align:left;padding:12px 14px;background:#161817;color:#fff\">Responsibility<\/th><th style=\"text-align:left;padding:12px 14px;background:#161817;color:#fff\">What it brings to the others<\/th><\/tr><\/thead><tbody><tr><td style=\"padding:12px 14px;background:#fff3b8;font-weight:700\">Company (management, communication)<\/td><td style=\"padding:12px 14px;background:#fff3b8\">Sets the messages, approves and arbitrates priorities.<\/td><td style=\"padding:12px 14px;background:#fff3b8\">Access to teams, places and information.<\/td><\/tr><tr><td style=\"padding:12px 14px;background:#f2f0eb;font-weight:700\">PR \/ press agency<\/td><td style=\"padding:12px 14px;background:#f2f0eb\">Defines key moments, media targets and the communication calendar.<\/td><td style=\"padding:12px 14px;background:#f2f0eb\">Visual needs, formats expected by the media, deadlines.<\/td><\/tr><tr><td style=\"padding:12px 14px;background:#fff3b8;font-weight:700\">Image studio (like that dog)<\/td><td style=\"padding:12px 14px;background:#fff3b8\">Designs and produces photos, videos and aerial images, delivers the files and organises the image library.<\/td><td style=\"padding:12px 14px;background:#fff3b8\">A consistent art direction, ready-to-publish content, versions for each channel.<\/td><\/tr><\/tbody><\/table><h2>The content your studio can prepare for PR<\/h2><ul><li>Portraits of executives and spokespeople, in several crops (square, vertical, landscape).<\/li><li>Photos of teams and places to illustrate press releases.<\/li><li>Product images and packshots for launches.<\/li><li>A short spokesperson video or interview, with subtitles.<\/li><li>Event photo reportage delivered quickly, with captions.<\/li><li>Behind-the-scenes images, know-how or industrial sites, possibly by drone.<\/li><li>A visual press kit: portraits, HD and web visuals, captions and credits.<\/li><\/ul><h2>Six steps for a collaboration that works<\/h2><ol><li><strong>A shared brief.<\/strong> Bring PR and studio together from the start: key messages, targets, tone, values, and what must not be shown.<\/li><li><strong>A shared calendar.<\/strong> Launches, results, events, recruitment: the studio plans the shoots that come before each key moment.<\/li><li><strong>Grouped shoots.<\/strong> One well-prepared day covering several needs beats five isolated shoots.<\/li><li><strong>A shared image library.<\/strong> Named, sorted, captioned files, in HD and web versions, available to those who need them.<\/li><li><strong>Clear rights.<\/strong> Specify who can use what, where, for how long, and which credit to mention.<\/li><li><strong>A regular review.<\/strong> Which images did the press pick up? Which are missing? Adjust the production plan for the following months.<\/li><\/ol><h2>Controlling your image: points to watch<\/h2><ul><li><strong>Visual consistency:<\/strong> the same principles of light, framing and colour from one piece to the next, as we explain in <a href=\"\/index.php\/en\/consistent-visual-identity-photos-videos-brand\/\">our article on visual identity<\/a>.<\/li><li><strong>Image rights:<\/strong> permission from the people photographed or filmed, assignment of rights to the studio, duration and territories of use.<\/li><li><strong>Approval:<\/strong> a short circuit known to everyone, especially when a sensitive situation requires a quick response.<\/li><li><strong>Archiving:<\/strong> keep originals and up-to-date versions, following <a href=\"\/index.php\/en\/keep-organise-company-photos-videos\/\">our organising tips<\/a>.<\/li><\/ul><h2>Common mistakes<\/h2><ul><li>Ordering images at the last minute, when the press release is already written.<\/li><li>Using generic stock visuals that have nothing to do with the company.<\/li><li>Letting each supplier work in its own style.<\/li><li>Forgetting to request press usage rights.<\/li><li>Not naming or captioning files, which makes them impossible to find.<\/li><\/ul><div style=\"background:#fff3b8;border-radius:22px;padding:22px 26px;margin:28px 0\"><h3 style=\"margin:0 0 8px\">Key takeaway<\/h3><p style=\"margin:0\">PR decides what is said and when; the studio provides the images that say it well. A shared brief, a shared calendar and a clear image library are enough to keep the same line of communication all year round. To go further on that last point, read <a href=\"\/index.php\/en\/image-library-what-content-to-produce-nothing-new\/\">our article on the image library<\/a>.<\/p><\/div><p>Working with a PR agency or a communication team and want images that match your messages? Discover our <a href=\"\/index.php\/en\/photography-business\/\">corporate photography<\/a> and <a href=\"\/index.php\/en\/video-business\/\">corporate video<\/a> services, or <a href=\"\/index.php\/en\/quote-request\/\">request a quote<\/a>.<\/p>[\/et_pb_text][\/et_pb_column]\n\t\t\t[\/et_pb_row]\n\t\t[\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Press officers, PR agencies and a photo-video studio: shared brief, rights and image library for a consistent, controlled brand image.<\/p>\n","protected":false},"author":1,"featured_media":343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Public relations tells your company\u2019s story. Your image studio shows it. When the two work separately, the brand image scatters: outdated portraits in press releases, visuals that look nothing like your website, photos nobody can find the day a journalist asks for them. When they work together, every public statement is backed by consistent, ready-to-use images whose usage you control.<\/p><h2>Why PR and an image studio are stronger together<\/h2><ul><li><strong>One message, one image:<\/strong> the press release and the visuals say the same thing, in the same tone.<\/li><li><strong>Deadlines met:<\/strong> when the news moves fast, the images already exist instead of being ordered in a rush.<\/li><li><strong>A controlled image:<\/strong> you choose the portraits, angles and moods the press will pick up, rather than letting uncontrolled photos circulate.<\/li><li><strong>Costs shared more wisely:<\/strong> a single shoot feeds the press kit, the website, LinkedIn and recruitment.<\/li><\/ul><h2>Who does what?<\/h2><table style=\"width:100%;border-collapse:collapse\"><thead><tr><th style=\"text-align:left;padding:12px 14px;background:#161817;color:#fff\">Role<\/th><th style=\"text-align:left;padding:12px 14px;background:#161817;color:#fff\">Responsibility<\/th><th style=\"text-align:left;padding:12px 14px;background:#161817;color:#fff\">What it brings to the others<\/th><\/tr><\/thead><tbody><tr><td style=\"padding:12px 14px;background:#fff3b8;font-weight:700\">Company (management, communication)<\/td><td style=\"padding:12px 14px;background:#fff3b8\">Sets the messages, approves and arbitrates priorities.<\/td><td style=\"padding:12px 14px;background:#fff3b8\">Access to teams, places and information.<\/td><\/tr><tr><td style=\"padding:12px 14px;background:#f2f0eb;font-weight:700\">PR \/ press agency<\/td><td style=\"padding:12px 14px;background:#f2f0eb\">Defines key moments, media targets and the communication calendar.<\/td><td style=\"padding:12px 14px;background:#f2f0eb\">Visual needs, formats expected by the media, deadlines.<\/td><\/tr><tr><td style=\"padding:12px 14px;background:#fff3b8;font-weight:700\">Image studio (like that dog)<\/td><td style=\"padding:12px 14px;background:#fff3b8\">Designs and produces photos, videos and aerial images, delivers the files and organises the image library.<\/td><td style=\"padding:12px 14px;background:#fff3b8\">A consistent art direction, ready-to-publish content, versions for each channel.<\/td><\/tr><\/tbody><\/table><h2>The content your studio can prepare for PR<\/h2><ul><li>Portraits of executives and spokespeople, in several crops (square, vertical, landscape).<\/li><li>Photos of teams and places to illustrate press releases.<\/li><li>Product images and packshots for launches.<\/li><li>A short spokesperson video or interview, with subtitles.<\/li><li>Event photo reportage delivered quickly, with captions.<\/li><li>Behind-the-scenes images, know-how or industrial sites, possibly by drone.<\/li><li>A visual press kit: portraits, HD and web visuals, captions and credits.<\/li><\/ul><h2>Six steps for a collaboration that works<\/h2><ol><li><strong>A shared brief.<\/strong> Bring PR and studio together from the start: key messages, targets, tone, values, and what must not be shown.<\/li><li><strong>A shared calendar.<\/strong> Launches, results, events, recruitment: the studio plans the shoots that come before each key moment.<\/li><li><strong>Grouped shoots.<\/strong> One well-prepared day covering several needs beats five isolated shoots.<\/li><li><strong>A shared image library.<\/strong> Named, sorted, captioned files, in HD and web versions, available to those who need them.<\/li><li><strong>Clear rights.<\/strong> Specify who can use what, where, for how long, and which credit to mention.<\/li><li><strong>A regular review.<\/strong> Which images did the press pick up? Which are missing? Adjust the production plan for the following months.<\/li><\/ol><h2>Controlling your image: points to watch<\/h2><ul><li><strong>Visual consistency:<\/strong> the same principles of light, framing and colour from one piece to the next, as we explain in <a href=\"\/index.php\/en\/consistent-visual-identity-photos-videos-brand\/\">our article on visual identity<\/a>.<\/li><li><strong>Image rights:<\/strong> permission from the people photographed or filmed, assignment of rights to the studio, duration and territories of use.<\/li><li><strong>Approval:<\/strong> a short circuit known to everyone, especially when a sensitive situation requires a quick response.<\/li><li><strong>Archiving:<\/strong> keep originals and up-to-date versions, following <a href=\"\/index.php\/en\/keep-organise-company-photos-videos\/\">our organising tips<\/a>.<\/li><\/ul><h2>Common mistakes<\/h2><ul><li>Ordering images at the last minute, when the press release is already written.<\/li><li>Using generic stock visuals that have nothing to do with the company.<\/li><li>Letting each supplier work in its own style.<\/li><li>Forgetting to request press usage rights.<\/li><li>Not naming or captioning files, which makes them impossible to find.<\/li><\/ul><div style=\"background:#fff3b8;border-radius:22px;padding:22px 26px;margin:28px 0\"><h3 style=\"margin:0 0 8px\">Key takeaway<\/h3><p style=\"margin:0\">PR decides what is said and when; the studio provides the images that say it well. A shared brief, a shared calendar and a clear image library are enough to keep the same line of communication all year round. To go further on that last point, read <a href=\"\/index.php\/en\/image-library-what-content-to-produce-nothing-new\/\">our article on the image library<\/a>.<\/p><\/div><p>Working with a PR agency or a communication team and want images that match your messages? Discover our <a href=\"\/index.php\/en\/photography-business\/\">corporate photography<\/a> and <a href=\"\/index.php\/en\/video-business\/\">corporate video<\/a> services, or <a href=\"\/index.php\/en\/quote-request\/\">request a quote<\/a>.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[256],"tags":[81,75,59],"class_list":["post-1235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mag-e-en","tag-photography","tag-strategy","tag-video-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PR &amp; image studio: control your brand | that dog<\/title>\n<meta name=\"description\" content=\"Press officers, PR agencies and a photo-video studio: shared brief, rights and image library for a consistent, controlled brand image.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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