{"id":227,"date":"2026-10-03T22:02:53","date_gmt":"2026-10-03T20:02:53","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/2026\/10\/03\/formats-verticaux-reseaux-sociaux-video\/"},"modified":"2026-10-03T22:31:07","modified_gmt":"2026-10-03T20:31:07","slug":"formats-verticaux-reseaux-sociaux-video","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/formats-verticaux-reseaux-sociaux-video\/","title":{"rendered":"Reels, TikTok, Shorts : comment adapter vos vid\u00e9os aux r\u00e9seaux sociaux"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Les formats courts et verticaux se sont impos\u00e9s sur la plupart des r\u00e9seaux sociaux. Instagram, TikTok, YouTube Shorts et m\u00eame LinkedIn mettent en avant ces vid\u00e9os pens\u00e9es pour le smartphone. Pour une entreprise, c\u2019est une formidable occasion de toucher de nouveaux publics, \u00e0 condition de respecter quelques r\u00e8gles.<\/p><h2 class=\"wp-block-heading\">Pensez vertical d\u00e8s le tournage<\/h2><p class=\"wp-block-paragraph\">Recadrer une vid\u00e9o horizontale en vertical fait souvent perdre l\u2019essentiel de l\u2019image. Mieux vaut l\u2019anticiper d\u00e8s le tournage : soit en tournant sp\u00e9cifiquement en vertical, soit en cadrant large pour pouvoir d\u00e9cliner les deux formats sans sacrifier le sujet.<\/p><h2 class=\"wp-block-heading\">Les trois premi\u00e8res secondes sont d\u00e9cisives<\/h2><p class=\"wp-block-paragraph\">Sur les r\u00e9seaux, l\u2019utilisateur d\u00e9cide presque instantan\u00e9ment s\u2019il continue \u00e0 regarder. Commencez par ce qui est le plus fort : un geste, un r\u00e9sultat, une question, un mouvement de cam\u00e9ra. Les pr\u00e9sentations et les logos peuvent attendre la fin.<\/p><h2 class=\"wp-block-heading\">Sous-titrez syst\u00e9matiquement<\/h2><p class=\"wp-block-paragraph\">Une grande partie des vid\u00e9os sur les r\u00e9seaux est regard\u00e9e sans le son, dans les transports, au bureau ou dans une salle d\u2019attente. Les sous-titres ne sont plus une option : ils permettent de comprendre le message m\u00eame en mode muet, et rendent vos contenus plus accessibles.<\/p><h2 class=\"wp-block-heading\">Adaptez la dur\u00e9e et le ton \u00e0 chaque plateforme<\/h2><ul class=\"wp-block-list\"><li><strong>Instagram<\/strong> : des formats courts, esth\u00e9tiques et rythm\u00e9s, qui valorisent l\u2019image de marque ;<\/li><li><strong>TikTok<\/strong> : un ton plus spontan\u00e9, des coulisses, de l\u2019humour et des tendances ;<\/li><li><strong>LinkedIn<\/strong> : des contenus plus informatifs : expertise, projets, \u00e9quipes, recrutement ;<\/li><li><strong>YouTube Shorts<\/strong> : un bon moyen de renvoyer vers des vid\u00e9os plus longues.<\/li><\/ul><h2 class=\"wp-block-heading\">Montrez les coulisses<\/h2><p class=\"wp-block-paragraph\">Les contenus \u00ab behind the scenes \u00bb fonctionnent particuli\u00e8rement bien : la fabrication d\u2019un produit, la pr\u00e9paration d\u2019un \u00e9v\u00e9nement, une journ\u00e9e type dans l\u2019entreprise. Ils sont authentiques, faciles \u00e0 produire en s\u00e9rie et cr\u00e9ent de la proximit\u00e9 avec votre communaut\u00e9.<\/p><h2 class=\"wp-block-heading\">Publiez avec r\u00e9gularit\u00e9<\/h2><p class=\"wp-block-paragraph\">Sur les r\u00e9seaux sociaux, la r\u00e9gularit\u00e9 compte autant que la qualit\u00e9. Il vaut mieux publier une vid\u00e9o courte chaque semaine qu\u2019un film ambitieux deux fois par an. C\u2019est tout l\u2019int\u00e9r\u00eat de produire en s\u00e9rie : une journ\u00e9e de tournage bien organis\u00e9e peut fournir de nombreux formats courts, \u00e0 diffuser sur plusieurs semaines.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"wp-block-paragraph\">Un bon format court ne se r\u00e9sume pas \u00e0 un extrait coup\u00e9 au hasard : il se pense d\u00e8s le tournage.<\/p><\/blockquote><p class=\"wp-block-paragraph\">Chez that dog, nous int\u00e9grons les d\u00e9clinaisons pour les r\u00e9seaux sociaux d\u00e8s la pr\u00e9paration de chaque projet, pour que chaque tournage nourrisse durablement vos canaux.<\/p><div class=\"tdp-cta\"><p><strong>Un projet de contenus pour votre entreprise ?<\/strong><br>Parlons-en : nous vous proposons un format adapt\u00e9 \u00e0 vos objectifs et \u00e0 votre budget.<\/p><a href=\"https:\/\/thatdog.fr\/#contact\">Demander un devis \u2192<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Format vertical, dur\u00e9e courte, sous-titres, accroche dans les premi\u00e8res secondes : les vid\u00e9os pour les r\u00e9seaux sociaux ob\u00e9issent \u00e0 leurs propres r\u00e8gles. Nos conseils pour des contenus qui fonctionnent sur chaque plateforme.<\/p>\n","protected":false},"author":1,"featured_media":246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[10,8],"class_list":["post-227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","tag-reseaux-sociaux","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reels, TikTok, Shorts : comment adapter vos vid\u00e9os aux r\u00e9seaux sociaux - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/formats-verticaux-reseaux-sociaux-video\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reels, TikTok, Shorts : comment adapter vos vid\u00e9os aux r\u00e9seaux sociaux - That Dog\" \/>\n<meta property=\"og:description\" content=\"Format vertical, dur\u00e9e courte, sous-titres, accroche dans les premi\u00e8res secondes : les vid\u00e9os pour les r\u00e9seaux sociaux ob\u00e9issent \u00e0 leurs propres r\u00e8gles. 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