{"id":262,"date":"2026-10-03T22:29:29","date_gmt":"2026-10-03T20:29:29","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/2026\/10\/03\/marque-employeur-video-recrutement\/"},"modified":"2026-10-03T22:31:11","modified_gmt":"2026-10-03T20:31:11","slug":"marque-employeur-video-recrutement","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/marque-employeur-video-recrutement\/","title":{"rendered":"Marque employeur : comment la vid\u00e9o aide \u00e0 recruter et \u00e0 fid\u00e9liser"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Recruter les bons profils et les garder est devenu un enjeu majeur pour de nombreuses entreprises. Dans ce contexte, la marque employeur, c\u2019est-\u00e0-dire l\u2019image que vous renvoyez en tant qu\u2019employeur, compte autant que vos offres d\u2019emploi. Et pour la rendre concr\u00e8te, peu d\u2019outils sont aussi efficaces que la vid\u00e9o.<\/p><h2 class=\"wp-block-heading\">Pourquoi la vid\u00e9o fonctionne si bien<\/h2><p class=\"wp-block-paragraph\">Une fiche de poste d\u00e9crit des missions. Une vid\u00e9o montre une ambiance, des visages, des lieux, une fa\u00e7on de travailler. Elle permet au candidat de se projeter et de v\u00e9rifier, avant m\u00eame un entretien, que l\u2019entreprise lui correspond. Pour vos \u00e9quipes, c\u2019est aussi une reconnaissance : voir son m\u00e9tier mis en valeur renforce le sentiment d\u2019appartenance.<\/p><h2 class=\"wp-block-heading\">Les formats qui marchent<\/h2><h3 class=\"wp-block-heading\">Le portrait m\u00e9tier<\/h3><p class=\"wp-block-paragraph\">Un collaborateur pr\u00e9sente son poste, son parcours, ce qu\u2019il aime dans son travail. Court et sinc\u00e8re, ce format est id\u00e9al pour illustrer une offre d\u2019emploi.<\/p><h3 class=\"wp-block-heading\">\u00ab Une journ\u00e9e avec\u2026 \u00bb<\/h3><p class=\"wp-block-paragraph\">On suit une personne ou une \u00e9quipe sur une journ\u00e9e type. Le format est immersif et donne une vision r\u00e9aliste du quotidien.<\/p><h3 class=\"wp-block-heading\">Le film d\u2019entreprise orient\u00e9 recrutement<\/h3><p class=\"wp-block-paragraph\">Un film plus global qui pr\u00e9sente vos valeurs, vos m\u00e9tiers et vos perspectives d\u2019\u00e9volution. Il trouve naturellement sa place sur votre page carri\u00e8res.<\/p><h3 class=\"wp-block-heading\">La vid\u00e9o d\u2019accueil<\/h3><p class=\"wp-block-paragraph\">Pour l\u2019int\u00e9gration des nouveaux arrivants : pr\u00e9sentation des \u00e9quipes, des locaux, des outils. Elle facilite les premiers jours et harmonise l\u2019accueil.<\/p><h2 class=\"wp-block-heading\">O\u00f9 diffuser ces vid\u00e9os ?<\/h2><ul class=\"wp-block-list\"><li>Sur la page carri\u00e8res de votre site ;<\/li><li>Sur LinkedIn, en publication et dans vos offres ;<\/li><li>Sur les sites d\u2019emploi qui acceptent la vid\u00e9o ;<\/li><li>Lors des salons de recrutement et des forums \u00e9coles ;<\/li><li>En interne, pour vos nouveaux collaborateurs.<\/li><\/ul><h2 class=\"wp-block-heading\">Impliquer vos \u00e9quipes sans les mettre mal \u00e0 l\u2019aise<\/h2><p class=\"wp-block-paragraph\">Tout le monde n\u2019est pas \u00e0 l\u2019aise face \u00e0 une cam\u00e9ra, et c\u2019est normal. Quelques principes aident beaucoup : faire appel \u00e0 des volontaires, expliquer le projet en amont, \u00e9viter les textes appris par c\u0153ur et privil\u00e9gier une conversation. Un tournage discret, avec une \u00e9quipe l\u00e9g\u00e8re, permet aussi de capter des moments naturels.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"wp-block-paragraph\">Les meilleurs ambassadeurs de votre entreprise sont ceux qui y travaillent chaque jour.<\/p><\/blockquote><h2 class=\"wp-block-heading\">Penser la marque employeur dans la dur\u00e9e<\/h2><p class=\"wp-block-paragraph\">Une seule vid\u00e9o ne suffit pas \u00e0 construire une image. L\u2019id\u00e9al est de pr\u00e9voir plusieurs formats au fil de l\u2019ann\u00e9e : nouveaux portraits, \u00e9v\u00e9nements internes, coulisses, t\u00e9moignages. C\u2019est ce qui donne de la cr\u00e9dibilit\u00e9 \u00e0 votre discours.<\/p><p class=\"wp-block-paragraph\">Chez that dog, nous accompagnons les entreprises dans leurs contenus de marque employeur, de la pr\u00e9paration des intervenants \u00e0 la d\u00e9clinaison des vid\u00e9os pour chaque canal.<\/p><div class=\"tdp-cta\"><p><strong>Un projet de contenus pour votre entreprise ?<\/strong><br>Parlons-en : nous vous proposons un format adapt\u00e9 \u00e0 vos objectifs et \u00e0 votre budget.<\/p><a href=\"https:\/\/thatdog.fr\/#contact\">Demander un devis \u2192<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Portraits m\u00e9tiers, \u00ab une journ\u00e9e avec\u2026 \u00bb, vid\u00e9os d\u2019accueil : la vid\u00e9o est l\u2019un des meilleurs outils pour attirer les talents et valoriser vos \u00e9quipes. Formats, diffusion et bonnes pratiques.<\/p>\n","protected":false},"author":1,"featured_media":257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[14,8],"class_list":["post-262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-de-contenu","tag-marque-employeur","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marque employeur : comment la vid\u00e9o aide \u00e0 recruter et \u00e0 fid\u00e9liser - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/marque-employeur-video-recrutement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marque employeur : comment la vid\u00e9o aide \u00e0 recruter et \u00e0 fid\u00e9liser - That Dog\" \/>\n<meta property=\"og:description\" content=\"Portraits m\u00e9tiers, \u00ab une journ\u00e9e avec\u2026 \u00bb, vid\u00e9os d\u2019accueil : la vid\u00e9o est l\u2019un des meilleurs outils pour attirer les talents et valoriser vos \u00e9quipes. 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