{"id":264,"date":"2026-10-03T22:27:29","date_gmt":"2026-10-03T20:27:29","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/2026\/10\/03\/packshot-produit-photo-video-e-commerce\/"},"modified":"2026-10-03T22:31:12","modified_gmt":"2026-10-03T20:31:12","slug":"packshot-produit-photo-video-e-commerce","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/packshot-produit-photo-video-e-commerce\/","title":{"rendered":"Packshot produit : photo et vid\u00e9o pour vendre en ligne"},"content":{"rendered":"<p class=\"wp-block-paragraph\">En ligne, votre client ne peut ni toucher ni essayer votre produit. Les images doivent donc faire tout le travail : montrer, rassurer, donner envie. C\u2019est le r\u00f4le du packshot, la photo ou la vid\u00e9o produit r\u00e9alis\u00e9e en studio.<\/p><h2 class=\"wp-block-heading\">Les diff\u00e9rents types de packshots<\/h2><h3 class=\"wp-block-heading\">Le packshot sur fond blanc<\/h3><p class=\"wp-block-paragraph\">Indispensable pour l\u2019e-commerce et souvent exig\u00e9 par les marketplaces, il pr\u00e9sente le produit de fa\u00e7on neutre, nette et fid\u00e8le. C\u2019est la base de toute fiche produit.<\/p><h3 class=\"wp-block-heading\">Le packshot mis en sc\u00e8ne<\/h3><p class=\"wp-block-paragraph\">Le produit est plac\u00e9 dans un d\u00e9cor qui \u00e9voque son usage, son univers ou ses ingr\u00e9dients. Plus \u00e9motionnel, il est id\u00e9al pour les r\u00e9seaux sociaux, les banni\u00e8res et les campagnes.<\/p><h3 class=\"wp-block-heading\">Les d\u00e9tails et gros plans<\/h3><p class=\"wp-block-paragraph\">Textures, mati\u00e8res, finitions, \u00e9tiquettes : les gros plans r\u00e9pondent aux questions que se pose l\u2019acheteur et valorisent la qualit\u00e9 de fabrication.<\/p><h3 class=\"wp-block-heading\">La vid\u00e9o produit<\/h3><p class=\"wp-block-paragraph\">Rotation, mouvement de cam\u00e9ra, mise en situation, d\u00e9monstration : quelques secondes de vid\u00e9o apportent une dimension que la photo seule ne permet pas, et captent davantage l\u2019attention sur les r\u00e9seaux.<\/p><h2 class=\"wp-block-heading\">La lumi\u00e8re, cl\u00e9 d\u2019un bon packshot<\/h2><p class=\"wp-block-paragraph\">Verre, m\u00e9tal, mati\u00e8res brillantes ou transparentes : chaque produit r\u00e9agit diff\u00e9remment \u00e0 la lumi\u00e8re. Bien \u00e9clairer un flacon, un bijou ou un emballage demande du mat\u00e9riel adapt\u00e9 (bo\u00eetes \u00e0 lumi\u00e8re, projecteurs, diffuseurs) et un vrai savoir-faire pour ma\u00eetriser reflets et ombres.<\/p><h2 class=\"wp-block-heading\">Une s\u00e9ance, de nombreux usages<\/h2><ul class=\"wp-block-list\"><li>Fiches produits de votre site e-commerce ;<\/li><li>Marketplaces et revendeurs ;<\/li><li>Publications et stories sur les r\u00e9seaux sociaux ;<\/li><li>Campagnes publicitaires en ligne ;<\/li><li>Catalogues, plaquettes et supports imprim\u00e9s.<\/li><\/ul><p class=\"wp-block-paragraph\">En pr\u00e9parant ces usages en amont, une seule s\u00e9ance permet de produire photos et vid\u00e9os aux bons formats pour chaque canal.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"wp-block-paragraph\">Un beau packshot ne montre pas seulement un produit : il en raconte la qualit\u00e9.<\/p><\/blockquote><h2 class=\"wp-block-heading\">Comment bien pr\u00e9parer votre s\u00e9ance<\/h2><ul class=\"wp-block-list\"><li>Listez les produits et les r\u00e9f\u00e9rences \u00e0 photographier ;<\/li><li>Pr\u00e9voyez des produits en parfait \u00e9tat (sans rayures ni \u00e9tiquettes ab\u00eem\u00e9es) ;<\/li><li>D\u00e9finissez les formats attendus par chaque plateforme ;<\/li><li>Partagez votre charte graphique et des exemples d\u2019images que vous aimez ;<\/li><li>Indiquez si vous souhaitez aussi des vid\u00e9os courtes.<\/li><\/ul><p class=\"wp-block-paragraph\">Chez that dog, nous disposons d\u2019un plateau packshot et d\u2019un mat\u00e9riel lumi\u00e8re professionnel (tubes Astera, projecteurs COB, Chimera, bo\u00eetes \u00e0 lumi\u00e8re) pour mettre en valeur vos produits en photo comme en vid\u00e9o.<\/p><div class=\"tdp-cta\"><p><strong>Un projet de contenus pour votre entreprise ?<\/strong><br>Parlons-en : nous vous proposons un format adapt\u00e9 \u00e0 vos objectifs et \u00e0 votre budget.<\/p><a href=\"https:\/\/thatdog.fr\/#contact\">Demander un devis \u2192<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Fond blanc, mise en sc\u00e8ne, gros plans, vid\u00e9o en mouvement : comment r\u00e9ussir les visuels de vos produits pour l\u2019e-commerce, les marketplaces et les r\u00e9seaux sociaux.<\/p>\n","protected":false},"author":1,"featured_media":259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5],"tags":[12,9,13],"class_list":["post-264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-pratiques","tag-packshot","tag-photo","tag-publicite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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