{"id":288,"date":"2026-10-03T22:55:29","date_gmt":"2026-10-03T20:55:29","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/un-tournage-trente-contenus\/"},"modified":"2026-10-03T22:55:29","modified_gmt":"2026-10-03T20:55:29","slug":"un-tournage-trente-contenus","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/un-tournage-trente-contenus\/","title":{"rendered":"Un tournage, 30 contenus : comment rentabiliser une journ\u00e9e de production"},"content":{"rendered":"<p class=\"wp-block-paragraph\">L\u2019erreur la plus fr\u00e9quente ? Organiser un tournage pour produire une seule vid\u00e9o. Une journ\u00e9e de production mobilise une \u00e9quipe, du mat\u00e9riel, vos collaborateurs et vos lieux : autant en tirer le maximum. Avec un peu d\u2019anticipation, un seul tournage peut produire une trentaine de contenus.<\/p><h2 class=\"wp-block-heading\">Le principe : penser d\u00e9clinaisons d\u00e8s le d\u00e9part<\/h2><p class=\"wp-block-paragraph\">Tout se joue en amont. En listant \u00e0 l\u2019avance les canaux et les formats dont vous avez besoin, l\u2019\u00e9quipe peut tourner les plans n\u00e9cessaires \u00e0 chacun, cadrer pour l\u2019horizontal et le vertical, et pr\u00e9voir des s\u00e9quences photo.<\/p><h2 class=\"wp-block-heading\">Ce qu\u2019une journ\u00e9e peut produire<\/h2><ul class=\"wp-block-list\"><li><strong>1 film principal<\/strong> de 1 \u00e0 3 minutes pour votre site et vos pr\u00e9sentations ;<\/li><li><strong>3 \u00e0 5 versions courtes<\/strong> de 15 \u00e0 30 secondes pour la publicit\u00e9 et les r\u00e9seaux ;<\/li><li><strong>5 \u00e0 10 formats verticaux<\/strong> pour Reels, TikTok, Shorts et stories ;<\/li><li><strong>des extraits d\u2019interviews<\/strong> qui deviennent autant de citations vid\u00e9o ;<\/li><li><strong>une s\u00e9rie de photos<\/strong> : portraits, \u00e9quipes, locaux, produits, d\u00e9tails ;<\/li><li><strong>des plans d\u2019illustration<\/strong> r\u00e9utilisables dans vos futures vid\u00e9os.<\/li><\/ul><h2 class=\"wp-block-heading\">Comment s\u2019organiser<\/h2><h3 class=\"wp-block-heading\">Avant<\/h3><p class=\"wp-block-paragraph\">\u00c9tablir la liste des contenus attendus, pr\u00e9parer un planning pr\u00e9cis de la journ\u00e9e et pr\u00e9venir les personnes concern\u00e9es. Plus le planning est clair, plus la journ\u00e9e est productive.<\/p><h3 class=\"wp-block-heading\">Pendant<\/h3><p class=\"wp-block-paragraph\">Encha\u00eener les s\u00e9quences par lieu plut\u00f4t que par contenu, pour limiter les installations. Une \u00e9quipe exp\u00e9riment\u00e9e alterne vid\u00e9o et photo sans perdre de temps.<\/p><h3 class=\"wp-block-heading\">Apr\u00e8s<\/h3><p class=\"wp-block-paragraph\">Livrer les contenus progressivement, selon votre calendrier de publication. Vous disposez alors d\u2019un stock pr\u00eat \u00e0 l\u2019emploi pour plusieurs semaines, voire plusieurs mois.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"wp-block-paragraph\">Le co\u00fbt d\u2019un tournage ne change presque pas selon le nombre de contenus qu\u2019on en tire. Leur valeur, si.<\/p><\/blockquote><h2 class=\"wp-block-heading\">L\u2019\u00e9tape suivante : la r\u00e9gularit\u00e9<\/h2><p class=\"wp-block-paragraph\">En renouvelant ce type de journ\u00e9e \u00e0 intervalles r\u00e9guliers, vous construisez une communication continue, coh\u00e9rente et toujours actuelle. C\u2019est tout le principe de notre <a href=\"https:\/\/thatdog.fr\/#annee\">accompagnement \u00e0 l\u2019ann\u00e9e<\/a> : quelques tournages planifi\u00e9s dans l\u2019ann\u00e9e, et des contenus livr\u00e9s au fil des mois.<\/p><div class=\"tdp-cta\"><p><strong>Et si on planifiait votre prochaine journ\u00e9e de tournage ?<\/strong><br>Nous vous aidons \u00e0 lister les contenus utiles et \u00e0 organiser une journ\u00e9e qui les produit tous.<\/p><a href=\"https:\/\/thatdog.fr\/#contact\">Demander un devis \u2192<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Une journ\u00e9e de tournage bien pr\u00e9par\u00e9e peut alimenter votre communication pendant des mois. Voici la m\u00e9thode pour transformer un seul tournage en dizaines de contenus.<\/p>\n","protected":false},"author":1,"featured_media":287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[17,10,18],"class_list":["post-288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-de-contenu","tag-budget","tag-reseaux-sociaux","tag-tournage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un tournage, 30 contenus : comment rentabiliser une journ\u00e9e de production - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/un-tournage-trente-contenus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un tournage, 30 contenus : comment rentabiliser une journ\u00e9e de production - That Dog\" \/>\n<meta property=\"og:description\" content=\"Une journ\u00e9e de tournage bien pr\u00e9par\u00e9e peut alimenter votre communication pendant des mois. 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