{"id":298,"date":"2026-10-03T22:56:49","date_gmt":"2026-10-03T20:56:49","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/kit-contenus-lancement-produit\/"},"modified":"2026-10-03T22:56:49","modified_gmt":"2026-10-03T20:56:49","slug":"kit-contenus-lancement-produit","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/kit-contenus-lancement-produit\/","title":{"rendered":"Lancement de produit : le kit de contenus indispensable"},"content":{"rendered":"<p>Vous avez travaill\u00e9 des mois sur un nouveau produit. Son lancement ne se joue pas seulement sur sa qualit\u00e9, mais aussi sur la fa\u00e7on dont il est pr\u00e9sent\u00e9. Pour faire du bruit au bon moment, mieux vaut disposer d\u2019un kit de contenus complet, pr\u00eat avant la date de sortie.<\/p>\n<h2 class=\"wp-block-heading\">Avant le lancement : cr\u00e9er l\u2019attente<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Un teaser<\/strong> de 10 \u00e0 20 secondes qui sugg\u00e8re sans tout r\u00e9v\u00e9ler ;<\/li>\n<li><strong>Des images de d\u00e9tails<\/strong> pour intriguer sur les r\u00e9seaux ;<\/li>\n<li><strong>Des coulisses<\/strong> de conception ou de fabrication.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Le jour J : pr\u00e9senter<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>La vid\u00e9o de lancement<\/strong>, qui pr\u00e9sente le produit et ses b\u00e9n\u00e9fices ;<\/li>\n<li><strong>Les packshots<\/strong> sur fond neutre pour votre site, vos fiches produit et vos distributeurs ;<\/li>\n<li><strong>Les photos d\u2019ambiance<\/strong> qui montrent le produit en situation ;<\/li>\n<li><strong>Les formats courts verticaux<\/strong> pour Instagram, TikTok et YouTube Shorts.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Apr\u00e8s le lancement : convaincre et entretenir<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Des vid\u00e9os de d\u00e9monstration<\/strong> ou tutoriels ;<\/li>\n<li><strong>Des t\u00e9moignages<\/strong> des premiers utilisateurs ;<\/li>\n<li><strong>Des d\u00e9clinaisons publicitaires<\/strong> pour vos campagnes.<\/li>\n<\/ul>\n<blockquote class=\"wp-block-quote\">\n<p>Un produit qu\u2019on ne voit pas bien est un produit qu\u2019on n\u2019ach\u00e8te pas.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">Tout produire en une seule fois<\/h2>\n<p>La plupart de ces contenus peuvent \u00eatre r\u00e9alis\u00e9s lors d\u2019une m\u00eame production : une partie en studio sur notre plateau packshot, une partie en situation. C\u2019est plus \u00e9conomique, et cela garantit une coh\u00e9rence visuelle parfaite sur l\u2019ensemble de vos supports.<\/p>\n<h2 class=\"wp-block-heading\">Le bon calendrier<\/h2>\n<p>Id\u00e9alement, le tournage a lieu quatre \u00e0 six semaines avant la sortie, pour laisser le temps \u00e0 la post-production et \u00e0 la pr\u00e9paration des campagnes. Si les d\u00e9lais sont plus courts, une organisation adapt\u00e9e permet tout de m\u00eame de livrer l\u2019essentiel \u00e0 temps.<\/p>\n<div class=\"tdp-cta\">\n<p><strong>Un lancement en pr\u00e9paration ?<\/strong><br \/>Parlons de votre produit et de votre calendrier : nous concevons le kit de contenus adapt\u00e9.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/#contact\">Demander un devis \u2192<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un nouveau produit m\u00e9rite un lancement \u00e0 la hauteur. Teaser, packshots, vid\u00e9o de d\u00e9monstration, formats r\u00e9seaux : voici les contenus \u00e0 pr\u00e9voir pour r\u00e9ussir votre sortie.<\/p>\n","protected":false},"author":1,"featured_media":297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[12,13,10],"class_list":["post-298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-de-contenu","tag-packshot","tag-publicite","tag-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lancement de produit : le kit de contenus indispensable - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/kit-contenus-lancement-produit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lancement de produit : le kit de contenus indispensable - That Dog\" \/>\n<meta property=\"og:description\" content=\"Un nouveau produit m\u00e9rite un lancement \u00e0 la hauteur. 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