{"id":305,"date":"2026-10-03T22:57:08","date_gmt":"2026-10-03T20:57:08","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/film-institutionnel-presenter-entreprise-90-secondes\/"},"modified":"2026-10-03T22:57:08","modified_gmt":"2026-10-03T20:57:08","slug":"film-institutionnel-presenter-entreprise-90-secondes","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/film-institutionnel-presenter-entreprise-90-secondes\/","title":{"rendered":"Pr\u00e9senter votre entreprise en 90 secondes : le film institutionnel"},"content":{"rendered":"<p>Sur votre site, en rendez-vous, sur un salon ou dans un mail de prospection, le film de pr\u00e9sentation est souvent le premier contact entre votre entreprise et un futur client. En une minute et demie, il doit r\u00e9pondre \u00e0 trois questions : qui \u00eates-vous, que faites-vous, et pourquoi vous plut\u00f4t qu\u2019un autre ?<\/p>\n<h2 class=\"wp-block-heading\">Pourquoi 90 secondes ?<\/h2>\n<p>C\u2019est la dur\u00e9e qui permet de transmettre l\u2019essentiel sans perdre l\u2019attention. Au-del\u00e0, une partie du public d\u00e9croche. En de\u00e7\u00e0, il est difficile de raconter une histoire. Rien n\u2019emp\u00eache de pr\u00e9voir une version plus longue pour certains usages, et des versions courtes pour les r\u00e9seaux.<\/p>\n<h2 class=\"wp-block-heading\">Les erreurs \u00e0 \u00e9viter<\/h2>\n<ul class=\"wp-block-list\">\n<li>vouloir tout dire : l\u2019historique complet, tous les services, tous les chiffres ;<\/li>\n<li>un ton trop corporate qui ressemble \u00e0 celui de tous les concurrents ;<\/li>\n<li>une succession de plans de bureaux sans personne dedans ;<\/li>\n<li>une voix off qui lit la plaquette commerciale.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Les ingr\u00e9dients d\u2019un film r\u00e9ussi<\/h2>\n<h3 class=\"wp-block-heading\">Un angle<\/h3>\n<p>Une id\u00e9e forte qui guide tout le film : une promesse, une valeur, une histoire de client, un savoir-faire singulier.<\/p>\n<h3 class=\"wp-block-heading\">De vraies personnes<\/h3>\n<p>Vos collaborateurs, vos dirigeants, vos clients : les visages cr\u00e9ent la confiance. Une ou deux interviews bien men\u00e9es valent mieux qu\u2019un long texte.<\/p>\n<h3 class=\"wp-block-heading\">Des images qui prouvent<\/h3>\n<p>Montrer plut\u00f4t que dire : votre atelier, vos \u00e9quipes en action, vos r\u00e9alisations, vos clients.<\/p>\n<h3 class=\"wp-block-heading\">Une vraie qualit\u00e9 de r\u00e9alisation<\/h3>\n<p>Lumi\u00e8re, son, cadrage, rythme du montage, musique : c\u2019est l\u2019ensemble qui donne l\u2019impression d\u2019une entreprise s\u00e9rieuse et soign\u00e9e.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Un bon film institutionnel ne d\u00e9crit pas votre entreprise : il donne envie de travailler avec elle.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">Combien de temps dure le projet ?<\/h2>\n<p>En g\u00e9n\u00e9ral, quelques semaines entre le premier \u00e9change et la livraison : \u00e9criture, pr\u00e9paration, une \u00e0 deux journ\u00e9es de tournage, puis montage et validations. Nous vous accompagnons \u00e0 chaque \u00e9tape, et profitons du tournage pour r\u00e9aliser vos photos institutionnelles si vous le souhaitez.<\/p>\n<div class=\"tdp-cta\">\n<p><strong>Et si on pr\u00e9sentait votre entreprise ?<\/strong><br \/>Parlez-nous de vous : nous imaginons ensemble le film qui vous ressemble.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/#contact\">Demander un devis \u2192<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Qui \u00eates-vous, que faites-vous, pourquoi vous choisir ? Le film de pr\u00e9sentation r\u00e9pond \u00e0 ces trois questions mieux que n\u2019importe quelle plaquette. Nos conseils pour le r\u00e9ussir.<\/p>\n","protected":false},"author":1,"featured_media":302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[19,8],"class_list":["post-305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-de-contenu","tag-strategie","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pr\u00e9senter votre entreprise en 90 secondes : le film institutionnel - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/film-institutionnel-presenter-entreprise-90-secondes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pr\u00e9senter votre entreprise en 90 secondes : le film institutionnel - That Dog\" \/>\n<meta property=\"og:description\" content=\"Qui \u00eates-vous, que faites-vous, pourquoi vous choisir ? 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