{"id":308,"date":"2026-10-03T22:57:17","date_gmt":"2026-10-03T20:57:17","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/calendrier-editorial-contenus-12-mois\/"},"modified":"2026-10-03T22:57:17","modified_gmt":"2026-10-03T20:57:17","slug":"calendrier-editorial-contenus-12-mois","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/calendrier-editorial-contenus-12-mois\/","title":{"rendered":"Planifier ses contenus sur 12 mois : le calendrier \u00e9ditorial simplifi\u00e9"},"content":{"rendered":"<p>La r\u00e9gularit\u00e9 est l\u2019une des cl\u00e9s d\u2019une communication efficace. Pourtant, beaucoup d\u2019entreprises publient par \u00e0-coups : beaucoup au moment d\u2019un lancement, puis plus rien pendant des semaines. Un calendrier \u00e9ditorial sur douze mois permet d\u2019en finir avec l\u2019improvisation.<\/p>\n<h2 class=\"wp-block-heading\">\u00c9tape 1 : rep\u00e9rer les temps forts de l\u2019ann\u00e9e<\/h2>\n<ul class=\"wp-block-list\">\n<li>vos lancements de produits ou de services ;<\/li>\n<li>vos salons et \u00e9v\u00e9nements ;<\/li>\n<li>vos p\u00e9riodes commerciales cl\u00e9s ;<\/li>\n<li>vos campagnes de recrutement ;<\/li>\n<li>les saisons et dates importantes pour votre secteur.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">\u00c9tape 2 : d\u00e9finir vos rubriques r\u00e9currentes<\/h2>\n<p>Trois ou quatre rubriques suffisent : un conseil d\u2019expert, un portrait de collaborateur, une r\u00e9alisation client, une coulisse\u2026 Les rubriques donnent un rythme et facilitent \u00e9norm\u00e9ment la production.<\/p>\n<h2 class=\"wp-block-heading\">\u00c9tape 3 : choisir un rythme r\u00e9aliste<\/h2>\n<p>Mieux vaut une publication par semaine tenue toute l\u2019ann\u00e9e que trois par jour pendant un mois. Fixez un rythme que vous pouvez soutenir, puis augmentez-le si besoin.<\/p>\n<h2 class=\"wp-block-heading\">\u00c9tape 4 : regrouper les tournages<\/h2>\n<p>C\u2019est l\u00e0 que tout se joue. Plut\u00f4t que de produire chaque contenu s\u00e9par\u00e9ment, on regroupe : une journ\u00e9e de tournage par trimestre, par exemple, permet de produire tous les contenus des trois mois suivants. Moins de logistique, moins de d\u00e9rangement pour vos \u00e9quipes, plus de coh\u00e9rence.<\/p>\n<h2 class=\"wp-block-heading\">\u00c9tape 5 : garder de la souplesse<\/h2>\n<p>Un calendrier n\u2019est pas une prison. Gardez de la place pour l\u2019actualit\u00e9, les opportunit\u00e9s et les contenus spontan\u00e9s. Le calendrier sert de colonne vert\u00e9brale, pas de carcan.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Une communication r\u00e9guli\u00e8re ne demande pas plus d\u2019\u00e9nergie. Elle demande d\u2019\u00eatre organis\u00e9e.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">L\u2019accompagnement \u00e0 l\u2019ann\u00e9e, la version cl\u00e9 en main<\/h2>\n<p>C\u2019est exactement le principe de notre <a href=\"https:\/\/thatdog.fr\/#annee\">accompagnement \u00e0 l\u2019ann\u00e9e<\/a> : nous construisons avec vous le calendrier, nous planifions les tournages, et nous livrons les contenus au fil des mois. Vous disposez d\u2019une \u00e9quipe d\u00e9di\u00e9e qui conna\u00eet votre marque et vous \u00e9vitez la course de derni\u00e8re minute.<\/p>\n<div class=\"tdp-cta\">\n<p><strong>Envie d\u2019une ann\u00e9e de contenus sans stress ?<\/strong><br \/>D\u00e9couvrez notre accompagnement \u00e0 l\u2019ann\u00e9e : un interlocuteur, un planning, des contenus r\u00e9guliers.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/#contact\">En parler avec nous \u2192<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Publier r\u00e9guli\u00e8rement sans courir apr\u00e8s le temps, c\u2019est possible. Voici une m\u00e9thode simple pour construire votre calendrier de contenus photo et vid\u00e9o sur toute l\u2019ann\u00e9e.<\/p>\n","protected":false},"author":1,"featured_media":306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[10,19,8],"class_list":["post-308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-de-contenu","tag-reseaux-sociaux","tag-strategie","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Planifier ses contenus sur 12 mois : le calendrier \u00e9ditorial simplifi\u00e9 - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/calendrier-editorial-contenus-12-mois\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planifier ses contenus sur 12 mois : le calendrier \u00e9ditorial simplifi\u00e9 - That Dog\" \/>\n<meta property=\"og:description\" content=\"Publier r\u00e9guli\u00e8rement sans courir apr\u00e8s le temps, c\u2019est possible. 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