{"id":310,"date":"2026-10-03T22:57:56","date_gmt":"2026-10-03T20:57:56","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/linkedin-formats-video-entreprise\/"},"modified":"2026-10-03T22:57:56","modified_gmt":"2026-10-03T20:57:56","slug":"linkedin-formats-video-entreprise","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/linkedin-formats-video-entreprise\/","title":{"rendered":"LinkedIn : les formats vid\u00e9o qui fonctionnent pour les entreprises"},"content":{"rendered":"<p>LinkedIn n\u2019est plus seulement un CV en ligne. C\u2019est aujourd\u2019hui un r\u00e9seau o\u00f9 les entreprises d\u00e9veloppent leur notori\u00e9t\u00e9, trouvent des clients et recrutent. Et comme ailleurs, la vid\u00e9o y prend une place de plus en plus importante. Encore faut-il choisir les bons formats.<\/p>\n<h2 class=\"wp-block-heading\">Les sp\u00e9cificit\u00e9s de LinkedIn<\/h2>\n<ul class=\"wp-block-list\">\n<li>un public professionnel, souvent en recherche d\u2019informations utiles ;<\/li>\n<li>une consultation fr\u00e9quente sur mobile, souvent sans le son ;<\/li>\n<li>une pr\u00e9f\u00e9rence pour l\u2019authenticit\u00e9 et l\u2019expertise plut\u00f4t que la publicit\u00e9.<\/li>\n<\/ul>\n<p>Cons\u00e9quence : sous-titres indispensables, format vertical ou carr\u00e9 \u00e0 privil\u00e9gier, et messages clairs d\u00e8s les premi\u00e8res secondes.<\/p>\n<h2 class=\"wp-block-heading\">Les formats qui fonctionnent<\/h2>\n<h3 class=\"wp-block-heading\">La parole d\u2019expert<\/h3>\n<p>Un dirigeant ou un collaborateur partage un conseil, une analyse ou un retour d\u2019exp\u00e9rience en moins d\u2019une minute. Simple et efficace pour asseoir votre expertise.<\/p>\n<h3 class=\"wp-block-heading\">Le cas client<\/h3>\n<p>Un projet pr\u00e9sent\u00e9 en images, avec le probl\u00e8me de d\u00e9part et le r\u00e9sultat obtenu. Id\u00e9al pour montrer concr\u00e8tement ce que vous faites.<\/p>\n<h3 class=\"wp-block-heading\">Les coulisses<\/h3>\n<p>Un atelier, un chantier, la pr\u00e9paration d\u2019un \u00e9v\u00e9nement : les contenus qui montrent l\u2019envers du d\u00e9cor obtiennent souvent un tr\u00e8s bon engagement.<\/p>\n<h3 class=\"wp-block-heading\">Les portraits<\/h3>\n<p>Pr\u00e9senter vos collaborateurs humanise votre entreprise et nourrit votre marque employeur. Ils sont aussi souvent repartag\u00e9s par les personnes concern\u00e9es, ce qui \u00e9largit votre audience.<\/p>\n<h3 class=\"wp-block-heading\">Les temps forts<\/h3>\n<p>Salon, inauguration, anniversaire, nouveau client : un format court et rythm\u00e9, publi\u00e9 rapidement, valorise vos actualit\u00e9s.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Sur LinkedIn, on ne suit pas une marque. On suit des personnes et des id\u00e9es.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">Nos conseils de production<\/h2>\n<ul class=\"wp-block-list\">\n<li>tourner en pensant au format vertical ou carr\u00e9 d\u00e8s le d\u00e9part ;<\/li>\n<li>soigner les trois premi\u00e8res secondes ;<\/li>\n<li>ajouter des sous-titres lisibles et \u00e0 vos couleurs ;<\/li>\n<li>miser sur la r\u00e9gularit\u00e9 plut\u00f4t que sur un coup unique.<\/li>\n<\/ul>\n<p>Lors de nos tournages, nous pr\u00e9voyons syst\u00e9matiquement les d\u00e9clinaisons pour LinkedIn, afin que chaque production nourrisse aussi votre pr\u00e9sence sur ce r\u00e9seau.<\/p>\n<div class=\"tdp-cta\">\n<p><strong>Boostez votre pr\u00e9sence sur LinkedIn<\/strong><br \/>Nous produisons des vid\u00e9os pens\u00e9es pour LinkedIn, sous-titr\u00e9es et pr\u00eates \u00e0 publier.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/#contact\">Demander un devis \u2192<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn est devenu un r\u00e9seau tr\u00e8s visuel, o\u00f9 la vid\u00e9o prend une place croissante. Voici les formats qui g\u00e9n\u00e8rent de l\u2019engagement aupr\u00e8s des d\u00e9cideurs et des candidats.<\/p>\n","protected":false},"author":1,"featured_media":309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[10,19,8],"class_list":["post-310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","tag-reseaux-sociaux","tag-strategie","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn : les formats vid\u00e9o qui fonctionnent pour les entreprises - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/linkedin-formats-video-entreprise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn : les formats vid\u00e9o qui fonctionnent pour les entreprises - That Dog\" \/>\n<meta property=\"og:description\" content=\"LinkedIn est devenu un r\u00e9seau tr\u00e8s visuel, o\u00f9 la vid\u00e9o prend une place croissante. 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