{"id":316,"date":"2026-10-03T22:58:21","date_gmt":"2026-10-03T20:58:21","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/video-referencement-visibilite-google\/"},"modified":"2026-10-03T22:58:21","modified_gmt":"2026-10-03T20:58:21","slug":"video-referencement-visibilite-google","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/video-referencement-visibilite-google\/","title":{"rendered":"Vid\u00e9o et r\u00e9f\u00e9rencement : comment vos contenus am\u00e9liorent votre visibilit\u00e9"},"content":{"rendered":"<p>Quand on parle de r\u00e9f\u00e9rencement naturel, on pense surtout aux textes et aux mots-cl\u00e9s. Pourtant, les contenus visuels jouent un r\u00f4le croissant dans la visibilit\u00e9 d\u2019une entreprise en ligne. Vid\u00e9os et photos bien int\u00e9gr\u00e9es peuvent vous aider \u00e0 \u00eatre trouv\u00e9\u2026 et choisi.<\/p>\n<h2 class=\"wp-block-heading\">Les visiteurs restent plus longtemps<\/h2>\n<p>Une vid\u00e9o engageante incite \u00e0 rester sur la page. Un visiteur qui reste, lit et regarde envoie un signal positif sur l\u2019int\u00e9r\u00eat de votre contenu.<\/p>\n<h2 class=\"wp-block-heading\">YouTube, un moteur de recherche \u00e0 part enti\u00e8re<\/h2>\n<p>YouTube est l\u2019un des sites les plus consult\u00e9s au monde, et ses vid\u00e9os apparaissent souvent dans les r\u00e9sultats de Google. Publier vos vid\u00e9os sur une cha\u00eene bien tenue, avec des titres et des descriptions soign\u00e9s, vous ouvre un canal de visibilit\u00e9 suppl\u00e9mentaire.<\/p>\n<h2 class=\"wp-block-heading\">Les images aussi comptent<\/h2>\n<p>Des photos originales, bien nomm\u00e9es et accompagn\u00e9es d\u2019un texte alternatif descriptif peuvent appara\u00eetre dans la recherche d\u2019images. Des visuels uniques sont aussi plus susceptibles d\u2019\u00eatre repris et cit\u00e9s que des photos de banques d\u2019images.<\/p>\n<h2 class=\"wp-block-heading\">Les bonnes pratiques<\/h2>\n<ul class=\"wp-block-list\">\n<li>donner un titre clair et descriptif \u00e0 chaque vid\u00e9o ;<\/li>\n<li>r\u00e9diger une description qui reprend les termes recherch\u00e9s par vos clients ;<\/li>\n<li>ajouter des sous-titres ou une transcription ;<\/li>\n<li>choisir une vignette attractive ;<\/li>\n<li>int\u00e9grer la vid\u00e9o sur une page dont le texte traite du m\u00eame sujet ;<\/li>\n<li>optimiser le poids des fichiers pour garder un site rapide ;<\/li>\n<li>renseigner le texte alternatif de vos photos.<\/li>\n<\/ul>\n<blockquote class=\"wp-block-quote\">\n<p>Un bon contenu attire les visiteurs. Un contenu bien pr\u00e9sent\u00e9 aide aussi les moteurs de recherche \u00e0 le comprendre.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">Coh\u00e9rence avant tout<\/h2>\n<p>Le r\u00e9f\u00e9rencement r\u00e9compense les sites qui r\u00e9pondent vraiment aux questions de leurs visiteurs. Des vid\u00e9os utiles (d\u00e9monstrations, conseils, pr\u00e9sentations de services) servent donc \u00e0 la fois vos clients et votre visibilit\u00e9. Chez that dog, nous livrons nos vid\u00e9os dans les formats adapt\u00e9s \u00e0 votre site et \u00e0 vos plateformes, avec des sous-titres sur demande.<\/p>\n<div class=\"tdp-cta\">\n<p><strong>Des contenus qui vous rendent visible<\/strong><br \/>Nous produisons des vid\u00e9os et des photos pens\u00e9es pour votre site et vos plateformes.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/#contact\">Demander un devis \u2192<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une vid\u00e9o sur votre site ne sert pas qu\u2019\u00e0 informer vos visiteurs : elle peut aussi am\u00e9liorer votre visibilit\u00e9 sur Google et YouTube. Les bonnes pratiques \u00e0 conna\u00eetre.<\/p>\n","protected":false},"author":1,"featured_media":315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[19,8],"class_list":["post-316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-de-contenu","tag-strategie","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vid\u00e9o et r\u00e9f\u00e9rencement : comment vos contenus am\u00e9liorent votre visibilit\u00e9 - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/video-referencement-visibilite-google\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vid\u00e9o et r\u00e9f\u00e9rencement : comment vos contenus am\u00e9liorent votre visibilit\u00e9 - That Dog\" \/>\n<meta property=\"og:description\" content=\"Une vid\u00e9o sur votre site ne sert pas qu\u2019\u00e0 informer vos visiteurs : elle peut aussi am\u00e9liorer votre visibilit\u00e9 sur Google et YouTube. 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