{"id":318,"date":"2026-10-03T22:58:32","date_gmt":"2026-10-03T20:58:32","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/salon-professionnel-contenus-photo-video\/"},"modified":"2026-10-03T22:58:32","modified_gmt":"2026-10-03T20:58:32","slug":"salon-professionnel-contenus-photo-video","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/salon-professionnel-contenus-photo-video\/","title":{"rendered":"Salons professionnels : maximiser votre pr\u00e9sence gr\u00e2ce aux contenus"},"content":{"rendered":"<p>Stand, d\u00e9placements, \u00e9quipes mobilis\u00e9es : participer \u00e0 un salon professionnel repr\u00e9sente un investissement cons\u00e9quent. Pourtant, une fois les portes ferm\u00e9es, il n\u2019en reste souvent que quelques photos prises \u00e0 la vol\u00e9e. Avec une strat\u00e9gie de contenus, un salon peut devenir une source de visibilit\u00e9 bien au-del\u00e0 de ses quelques jours.<\/p>\n<h2 class=\"wp-block-heading\">Avant le salon : donner rendez-vous<\/h2>\n<ul class=\"wp-block-list\">\n<li>une vid\u00e9o teaser pour annoncer votre pr\u00e9sence et votre num\u00e9ro de stand ;<\/li>\n<li>la pr\u00e9sentation des nouveaut\u00e9s que vous allez d\u00e9voiler ;<\/li>\n<li>des invitations personnalis\u00e9es avec un court message vid\u00e9o.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Sur le stand : attirer et retenir<\/h2>\n<p>Un \u00e9cran qui diffuse votre film de pr\u00e9sentation ou vos r\u00e9alisations attire le regard et facilite le d\u00e9but des conversations. Pr\u00e9voyez une version sans son, sous-titr\u00e9e et en boucle, adapt\u00e9e au bruit ambiant.<\/p>\n<h2 class=\"wp-block-heading\">Pendant le salon : capter l\u2019\u00e9nergie<\/h2>\n<ul class=\"wp-block-list\">\n<li>les temps forts sur le stand : d\u00e9monstrations, conf\u00e9rences, visites importantes ;<\/li>\n<li>des interviews de vos \u00e9quipes, de clients ou de partenaires ;<\/li>\n<li>des formats courts publi\u00e9s en direct sur vos r\u00e9seaux ;<\/li>\n<li>des photos de qualit\u00e9 pour la presse et vos supports.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Apr\u00e8s le salon : prolonger<\/h2>\n<p>Un aftermovie rythm\u00e9 de une \u00e0 deux minutes, des extraits d\u2019interviews, une galerie photo, un message de remerciement aux visiteurs : autant de contenus pour garder le contact, relancer les prospects rencontr\u00e9s et pr\u00e9parer la prochaine \u00e9dition.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Un salon dure trois jours. Les contenus que vous y produisez peuvent travailler toute l\u2019ann\u00e9e.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">Comment nous intervenons<\/h2>\n<p>Nous couvrons de nombreux salons et \u00e9v\u00e9nements professionnels avec une \u00e9quipe l\u00e9g\u00e8re et discr\u00e8te, capable de filmer, photographier et livrer des formats courts rapidement pendant l\u2019\u00e9v\u00e9nement. Nous pr\u00e9parons en amont avec vous la liste des moments \u00e0 ne pas manquer.<\/p>\n<div class=\"tdp-cta\">\n<p><strong>Un salon \u00e0 venir ?<\/strong><br \/>Parlez-nous de votre \u00e9v\u00e9nement : nous vous proposons un dispositif de couverture adapt\u00e9.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/#contact\">Demander un devis \u2192<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un salon repr\u00e9sente un investissement important. Avant, pendant et apr\u00e8s, la vid\u00e9o et la photo permettent d\u2019en multiplier les retomb\u00e9es. Le guide pour en tirer le meilleur.<\/p>\n","protected":false},"author":1,"featured_media":317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5],"tags":[15,9,10,8],"class_list":["post-318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-pratiques","tag-evenementiel","tag-photo","tag-reseaux-sociaux","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salons professionnels : maximiser votre pr\u00e9sence gr\u00e2ce aux contenus - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/salon-professionnel-contenus-photo-video\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salons professionnels : maximiser votre pr\u00e9sence gr\u00e2ce aux contenus - That Dog\" \/>\n<meta property=\"og:description\" content=\"Un salon repr\u00e9sente un investissement important. Avant, pendant et apr\u00e8s, la vid\u00e9o et la photo permettent d\u2019en multiplier les retomb\u00e9es. Le guide pour en tirer le meilleur.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thatdog.fr\/index.php\/salon-professionnel-contenus-photo-video\/\" \/>\n<meta property=\"og:site_name\" content=\"That Dog\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-03T20:58:32+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/salon-professionnel-contenus-photo-video\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/salon-professionnel-contenus-photo-video\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#\\\/schema\\\/person\\\/3596de19a009e34a4d5106aab1b8f349\"},\"headline\":\"Salons professionnels : maximiser votre pr\u00e9sence gr\u00e2ce aux contenus\",\"datePublished\":\"2026-10-03T20:58:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/salon-professionnel-contenus-photo-video\\\/\"},\"wordCount\":328,\"image\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/salon-professionnel-contenus-photo-video\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/salon-professionnel-contenus-photo-video.jpg\",\"keywords\":[\"\u00c9v\u00e9nementiel\",\"Photo\",\"R\u00e9seaux sociaux\",\"Vid\u00e9o\"],\"articleSection\":[\"Conseils pratiques\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/salon-professionnel-contenus-photo-video\\\/\",\"url\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/salon-professionnel-contenus-photo-video\\\/\",\"name\":\"Salons professionnels : maximiser votre pr\u00e9sence gr\u00e2ce aux contenus - That Dog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/salon-professionnel-contenus-photo-video\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/salon-professionnel-contenus-photo-video\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/salon-professionnel-contenus-photo-video.jpg\",\"datePublished\":\"2026-10-03T20:58:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#\\\/schema\\\/person\\\/3596de19a009e34a4d5106aab1b8f349\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/salon-professionnel-contenus-photo-video\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/salon-professionnel-contenus-photo-video\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/salon-professionnel-contenus-photo-video\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/salon-professionnel-contenus-photo-video.jpg\",\"contentUrl\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/salon-professionnel-contenus-photo-video.jpg\",\"width\":1800,\"height\":1200,\"caption\":\"Photo : Trans Russia \\\/ Unsplash\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/salon-professionnel-contenus-photo-video\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thatdog.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Salons professionnels : maximiser votre pr\u00e9sence gr\u00e2ce aux contenus\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#website\",\"url\":\"https:\\\/\\\/thatdog.fr\\\/\",\"name\":\"That Dog\",\"description\":\"Digital Media Studio \u2013 vid\u00e9o, photo et contenus pour les entreprises et les marques\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thatdog.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#\\\/schema\\\/person\\\/3596de19a009e34a4d5106aab1b8f349\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/thatdog.fr\"],\"url\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Salons professionnels : maximiser votre pr\u00e9sence gr\u00e2ce aux contenus - That Dog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thatdog.fr\/index.php\/salon-professionnel-contenus-photo-video\/","og_locale":"fr_FR","og_type":"article","og_title":"Salons professionnels : maximiser votre pr\u00e9sence gr\u00e2ce aux contenus - That Dog","og_description":"Un salon repr\u00e9sente un investissement important. Avant, pendant et apr\u00e8s, la vid\u00e9o et la photo permettent d\u2019en multiplier les retomb\u00e9es. Le guide pour en tirer le meilleur.","og_url":"https:\/\/thatdog.fr\/index.php\/salon-professionnel-contenus-photo-video\/","og_site_name":"That Dog","article_published_time":"2026-10-03T20:58:32+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"admin","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thatdog.fr\/index.php\/salon-professionnel-contenus-photo-video\/#article","isPartOf":{"@id":"https:\/\/thatdog.fr\/index.php\/salon-professionnel-contenus-photo-video\/"},"author":{"name":"admin","@id":"https:\/\/thatdog.fr\/#\/schema\/person\/3596de19a009e34a4d5106aab1b8f349"},"headline":"Salons professionnels : maximiser votre pr\u00e9sence gr\u00e2ce aux contenus","datePublished":"2026-10-03T20:58:32+00:00","mainEntityOfPage":{"@id":"https:\/\/thatdog.fr\/index.php\/salon-professionnel-contenus-photo-video\/"},"wordCount":328,"image":{"@id":"https:\/\/thatdog.fr\/index.php\/salon-professionnel-contenus-photo-video\/#primaryimage"},"thumbnailUrl":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/salon-professionnel-contenus-photo-video.jpg","keywords":["\u00c9v\u00e9nementiel","Photo","R\u00e9seaux sociaux","Vid\u00e9o"],"articleSection":["Conseils pratiques"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/thatdog.fr\/index.php\/salon-professionnel-contenus-photo-video\/","url":"https:\/\/thatdog.fr\/index.php\/salon-professionnel-contenus-photo-video\/","name":"Salons professionnels : maximiser votre pr\u00e9sence gr\u00e2ce aux contenus - That Dog","isPartOf":{"@id":"https:\/\/thatdog.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thatdog.fr\/index.php\/salon-professionnel-contenus-photo-video\/#primaryimage"},"image":{"@id":"https:\/\/thatdog.fr\/index.php\/salon-professionnel-contenus-photo-video\/#primaryimage"},"thumbnailUrl":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/salon-professionnel-contenus-photo-video.jpg","datePublished":"2026-10-03T20:58:32+00:00","author":{"@id":"https:\/\/thatdog.fr\/#\/schema\/person\/3596de19a009e34a4d5106aab1b8f349"},"breadcrumb":{"@id":"https:\/\/thatdog.fr\/index.php\/salon-professionnel-contenus-photo-video\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thatdog.fr\/index.php\/salon-professionnel-contenus-photo-video\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/thatdog.fr\/index.php\/salon-professionnel-contenus-photo-video\/#primaryimage","url":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/salon-professionnel-contenus-photo-video.jpg","contentUrl":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/salon-professionnel-contenus-photo-video.jpg","width":1800,"height":1200,"caption":"Photo : Trans Russia \/ Unsplash"},{"@type":"BreadcrumbList","@id":"https:\/\/thatdog.fr\/index.php\/salon-professionnel-contenus-photo-video\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thatdog.fr\/"},{"@type":"ListItem","position":2,"name":"Salons professionnels : maximiser votre pr\u00e9sence gr\u00e2ce aux contenus"}]},{"@type":"WebSite","@id":"https:\/\/thatdog.fr\/#website","url":"https:\/\/thatdog.fr\/","name":"That Dog","description":"Digital Media Studio \u2013 vid\u00e9o, photo et contenus pour les entreprises et les marques","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thatdog.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/thatdog.fr\/#\/schema\/person\/3596de19a009e34a4d5106aab1b8f349","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/thatdog.fr"],"url":"https:\/\/thatdog.fr\/index.php\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts\/318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/comments?post=318"}],"version-history":[{"count":0,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts\/318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/media\/317"}],"wp:attachment":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/media?parent=318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/categories?post=318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/tags?post=318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}