{"id":346,"date":"2026-10-04T00:37:44","date_gmt":"2026-10-03T22:37:44","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/podcast-video-vodcast-entreprise\/"},"modified":"2026-10-04T00:37:44","modified_gmt":"2026-10-03T22:37:44","slug":"podcast-video-vodcast-entreprise","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/podcast-video-vodcast-entreprise\/","title":{"rendered":"Podcast vid\u00e9o : pourquoi les entreprises s&rsquo;y mettent"},"content":{"rendered":"<p>Deux personnes, deux micros, une table, et soixante minutes de conversation. Sur le papier, rien de plus simple. Pourtant, ce format s&rsquo;est install\u00e9 sur YouTube, dans le salon, sur le t\u00e9l\u00e9phone, et de plus en plus dans la communication des entreprises. Voyons pourquoi, et ce qu&rsquo;il faut pour qu&rsquo;il fasse s\u00e9rieux.<\/p>\n<h2 class=\"wp-block-heading\">Une tendance, des chiffres<\/h2>\n<p>Le podcast vid\u00e9o, ou <em>vodcast<\/em>, est un podcast que l&rsquo;on regarde autant qu&rsquo;on l&rsquo;\u00e9coute. Ce que disent les sources r\u00e9centes :<\/p>\n<ul class=\"wp-block-list\">\n<li>YouTube annonce plus d&rsquo;<strong>un milliard de spectateurs mensuels<\/strong> de contenus podcast.<\/li>\n<li>Toujours selon YouTube, les podcasts ont totalis\u00e9 <strong>700 millions d&rsquo;heures regard\u00e9es sur t\u00e9l\u00e9viseur en octobre 2025<\/strong>, contre 400 millions un an plus t\u00f4t.<\/li>\n<li>Aux \u00c9tats-Unis, l&rsquo;\u00e9tude Edison Research \u00ab Podcast Consumer 2026 \u00bb indique que <strong>37 % des consommateurs hebdomadaires<\/strong> utilisent YouTube en premier pour les podcasts, devant Spotify. Parmi ceux qui ont d\u00e9j\u00e0 \u00e9cout\u00e9 un podcast, 57 % le font en \u00e9coutant <em>et<\/em> en regardant.<\/li>\n<\/ul>\n<p>Pr\u00e9cision utile : ces chiffres d\u00e9crivent surtout le march\u00e9 mondial et am\u00e9ricain. Nous n&rsquo;avons pas de mesure fran\u00e7aise comparable \u00e0 citer, mais la tendance est la m\u00eame sur les plateformes que vos clients utilisent.<\/p>\n<h2 class=\"wp-block-heading\">\u00c0 quoi \u00e7a sert, pour une entreprise ?<\/h2>\n<h3 class=\"wp-block-heading\">1. Montrer son expertise<\/h3>\n<p>Une heure de conversation en dit plus qu&rsquo;une plaquette. Un dirigeant ou un expert qui explique son m\u00e9tier prouve sa comp\u00e9tence sans avoir l&rsquo;air de se vanter.<\/p>\n<h3 class=\"wp-block-heading\">2. Fabriquer des extraits courts<\/h3>\n<p>C&rsquo;est l&rsquo;argument le plus concret. Un \u00e9pisode d&rsquo;une heure donne mati\u00e8re \u00e0 de nombreux extraits verticaux pour Instagram, LinkedIn, TikTok ou YouTube Shorts. Un seul tournage nourrit ainsi plusieurs semaines de publications.<\/p>\n<h3 class=\"wp-block-heading\">3. Cr\u00e9er un rendez-vous<\/h3>\n<p>Un \u00e9pisode par mois, c&rsquo;est une habitude pour votre audience et une excuse pour inviter clients, partenaires ou salari\u00e9s.<\/p>\n<h2 class=\"wp-block-heading\">Ce qu&rsquo;il faut pour un rendu pro<\/h2>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>\u00c9l\u00e9ment<\/th>\n<th>Pourquoi<\/th>\n<th>Ce que \u00e7a donne<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Plusieurs cam\u00e9ras<\/td>\n<td>Alterner plan large, plans serr\u00e9s sur chacun<\/td>\n<td>Du rythme, sans coupe brutale<\/td>\n<\/tr>\n<tr>\n<td>Un son soign\u00e9<\/td>\n<td>C&rsquo;est la premi\u00e8re chose qu&rsquo;on remarque<\/td>\n<td>Voix claires, sans \u00e9cho ni souffle<\/td>\n<\/tr>\n<tr>\n<td>Une lumi\u00e8re travaill\u00e9e<\/td>\n<td>Visages flatt\u00e9s, image nette<\/td>\n<td>Un rendu t\u00e9l\u00e9, pas un rendu webcam<\/td>\n<\/tr>\n<tr>\n<td>Un d\u00e9cor choisi<\/td>\n<td>Il raconte votre univers<\/td>\n<td>Une identit\u00e9 reconnaissable<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><strong>Multicam\u00e9ra.<\/strong> Une cam\u00e9ra sur chaque personne, plus un plan large. Au montage, on alterne selon la parole : l&rsquo;\u0153il ne s&rsquo;ennuie pas.<\/p>\n<p><strong>Le son d&rsquo;abord.<\/strong> Les micros cravate ou sur pied, plac\u00e9s au plus pr\u00e8s, font la diff\u00e9rence. Le mixage final, qui \u00e9quilibre les voix, se fait en post-production.<\/p>\n<p><strong>La lumi\u00e8re.<\/strong> Un \u00e9clairage doux et dirig\u00e9 sur les visages, avec des sources que l&rsquo;on ajuste \u00e0 l&rsquo;ambiance du d\u00e9cor, \u00e9vite les ombres dures et les mines fatigu\u00e9es.<\/p>\n<p><strong>Le d\u00e9cor.<\/strong> Deux fauteuils et un mur blanc, ce n&rsquo;est pas un d\u00e9cor. Quelques \u00e9l\u00e9ments li\u00e9s \u00e0 votre m\u00e9tier (objets, mati\u00e8res, plantes, produits) cr\u00e9ent une identit\u00e9 visible d\u00e8s la premi\u00e8re image.<\/p>\n<div class=\"tdp-tip\">\n<p><strong>Astuce<\/strong> Tournez en plan large cadr\u00e9 au centre, pour pouvoir extraire des versions verticales sans perdre la nettet\u00e9.<\/p>\n<\/div>\n<h2 class=\"wp-block-heading\">Six id\u00e9es de concepts<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>\u00ab L&rsquo;expert r\u00e9pond \u00bb<\/strong> : une personne de l&rsquo;entreprise r\u00e9pond aux vraies questions des clients.<\/li>\n<li><strong>\u00ab Derri\u00e8re le m\u00e9tier \u00bb<\/strong> : un salari\u00e9 raconte sa journ\u00e9e et ses coups durs.<\/li>\n<li><strong>\u00ab Le client raconte \u00bb<\/strong> : un client revient sur son projet, avec sinc\u00e9rit\u00e9.<\/li>\n<li><strong>\u00ab La table ronde de la fili\u00e8re \u00bb<\/strong> : trois acteurs d&rsquo;un m\u00eame secteur d\u00e9battent d&rsquo;un sujet d&rsquo;actualit\u00e9.<\/li>\n<li><strong>\u00ab D\u00e9cryptage \u00bb<\/strong> : un sujet r\u00e9glementaire ou technique expliqu\u00e9 simplement.<\/li>\n<li><strong>\u00ab Les recrues \u00bb<\/strong> : de jeunes collaborateurs parlent de leur arriv\u00e9e, utile pour la <a href=\"https:\/\/thatdog.fr\/index.php\/marque-employeur-video-recrutement\/\">marque employeur<\/a>.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Deux pr\u00e9cautions<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Pr\u00e9parer sans sc\u00e9nariser.<\/strong> Une liste de questions et un fil conducteur suffisent. L&rsquo;\u00e9nergie du direct fait le charme du format.<\/li>\n<li><strong>Pr\u00e9voir l&rsquo;accord des invit\u00e9s.<\/strong> Toute personne film\u00e9e doit donner son autorisation d&rsquo;utiliser son image, par \u00e9crit.<\/li>\n<\/ul>\n<p>Chez that dog, nous filmons en multicam\u00e9ra avec une cam\u00e9ra cin\u00e9ma et des optiques soign\u00e9es, nous \u00e9clairons avec des tubes LED Astera, des projecteurs COB et des bo\u00eetes \u00e0 lumi\u00e8re, et nous mixons le son avec Pro Tools. L&rsquo;objectif : un rendu chaleureux et professionnel, et une pile d&rsquo;extraits verticaux pr\u00eats \u00e0 publier le lendemain du tournage. Retrouvez aussi notre <a href=\"https:\/\/thatdog.fr\/index.php\/materiel\/\">mat\u00e9riel<\/a> en d\u00e9tail.<\/p>\n<div class=\"tdp-cta\">\n<p><strong>Et si votre expertise passait \u00e0 l&rsquo;\u00e9cran ?<\/strong><br \/>Parlons de votre concept de podcast vid\u00e9o : d\u00e9cor, invit\u00e9s, rythme et extraits pour les r\u00e9seaux.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/#contact\">Demander un devis \u2192<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>YouTube, \u00e9coute sur TV, extraits courts : le vodcast s&rsquo;installe. Pourquoi, pour quoi faire, ce qu&rsquo;il faut pour un rendu pro, et six concepts adapt\u00e9s aux entreprises.<\/p>\n","protected":false},"author":1,"featured_media":345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[16,18,8],"class_list":["post-346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances","tag-tendances-2026","tag-tournage","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast vid\u00e9o : pourquoi les entreprises s&#039;y mettent - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/podcast-video-vodcast-entreprise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast vid\u00e9o : pourquoi les entreprises s&#039;y mettent - That Dog\" \/>\n<meta property=\"og:description\" content=\"YouTube, \u00e9coute sur TV, extraits courts : le vodcast s&#039;installe. 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