{"id":380,"date":"2026-10-04T00:43:59","date_gmt":"2026-10-03T22:43:59","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/hotellerie-restauration-haut-de-gamme-video-photo-drone\/"},"modified":"2026-10-04T00:43:59","modified_gmt":"2026-10-03T22:43:59","slug":"hotellerie-restauration-haut-de-gamme-video-photo-drone","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/hotellerie-restauration-haut-de-gamme-video-photo-drone\/","title":{"rendered":"H\u00f4tellerie, restauration haut de gamme : des images qui font r\u00e9server"},"content":{"rendered":"<p>Personne ne r\u00e9serve une chambre parce que la fiche indique \u00ab calme et confortable \u00bb. On r\u00e9serve parce qu&rsquo;on s&rsquo;est vu, quelques secondes, sur cette terrasse au coucher du soleil, un verre \u00e0 la main. En h\u00f4tellerie et en restauration haut de gamme, l&rsquo;image fait le travail de l&rsquo;envie, bien avant le tarif.<\/p>\n<h2 class=\"wp-block-heading\">Une journ\u00e9e, quatre promesses<\/h2>\n<p>Pensez votre tournage comme une journ\u00e9e de client, du r\u00e9veil au d\u00eener. \u00c0 chaque moment, une promesse \u00e0 montrer :<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Moment<\/th>\n<th>Ce qu&rsquo;on montre<\/th>\n<th>Image \u00e0 pr\u00e9voir<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Le matin<\/td>\n<td>Le r\u00e9veil, la lumi\u00e8re dans la chambre, le petit-d\u00e9jeuner<\/td>\n<td>Photos des chambres, vid\u00e9o d&rsquo;ambiance<\/td>\n<\/tr>\n<tr>\n<td>Le jour<\/td>\n<td>Les espaces, le spa, la piscine, la vue<\/td>\n<td>Photos larges, drone pour situer le lieu<\/td>\n<\/tr>\n<tr>\n<td>Le soir<\/td>\n<td>La table, le bar, les lumi\u00e8res qui s&rsquo;allument<\/td>\n<td>Plans lumi\u00e8re douce, gestes du chef<\/td>\n<\/tr>\n<tr>\n<td>Toute l&rsquo;ann\u00e9e<\/td>\n<td>Les saisons, les \u00e9v\u00e9nements, les \u00e9quipes<\/td>\n<td>S\u00e9quences planifi\u00e9es au fil des mois<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>La <strong>golden hour<\/strong>, ou heure dor\u00e9e, est la fen\u00eatre qui suit le lever du soleil et pr\u00e9c\u00e8de son coucher : la lumi\u00e8re est chaude, rasante, flatteuse pour les fa\u00e7ades, les pierres et les visages. Elle est courte, il faut donc la r\u00e9server pour vos plus beaux plans, comme l&rsquo;ext\u00e9rieur, la piscine ou la terrasse.<\/p>\n<h2 class=\"wp-block-heading\">Ce qu&rsquo;il faut filmer, et ce qu&rsquo;on oublie<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>La vid\u00e9o d&rsquo;ambiance<\/strong> : 60 \u00e0 90 secondes, sans bavardage, qui donne le rythme du lieu. Une vapeur de caf\u00e9, un rideau qui bouge, une porte qui s&rsquo;ouvre sur la lumi\u00e8re.<\/li>\n<li><strong>Les photos des espaces<\/strong> : chambres, suites, spa, salle de restaurant, table dress\u00e9e, bar. Rang\u00e9es, lumineuses, sans d\u00e9sordre ni reflet g\u00eanant, et prises avec la bonne focale pour ne pas d\u00e9former les volumes.<\/li>\n<li><strong>Le drone<\/strong> : il situe le lieu dans son paysage (le vignoble, la plage, la vieille ville), ce qu&rsquo;aucune photo au sol ne montre. Gardez-le pour la mise en contexte, pas pour tout.<\/li>\n<li><strong>L&rsquo;humain<\/strong> : le chef, la gouvernante, le sommelier, le jardinier. Un geste de m\u00e9tier vaut mille adjectifs, et c&rsquo;est ce qui distingue vraiment un \u00e9tablissement.<\/li>\n<\/ul>\n<div class=\"tdp-tip\">\n<p><strong>Astuce<\/strong> Montrez les quatre saisons si votre lieu change : jardin fleuri, chemin\u00e9e en hiver, vendanges. Une seule saison dans vos images limite aussi les p\u00e9riodes o\u00f9 l&rsquo;on a envie de vous r\u00e9server.<\/p>\n<\/div>\n<h2 class=\"wp-block-heading\">Le drone, avec m\u00e9thode<\/h2>\n<p>Le drone embellit, mais il est encadr\u00e9. En cat\u00e9gorie \u00ab ouverte \u00bb, la hauteur de vol maximale est de 120 m\u00e8tres, il faut rester en vue directe de l&rsquo;appareil, et selon la sous-cat\u00e9gorie, le survol de personnes est interdit (A3) ou tr\u00e8s limit\u00e9. Les pilotes doivent avoir suivi une formation et r\u00e9ussi un examen, et un drone de plus de 250 g doit \u00eatre enregistr\u00e9. Si votre h\u00f4tel donne sur une plage ou un site fr\u00e9quent\u00e9, mieux vaut tourner t\u00f4t le matin, quand personne ne passe dessous. Notre article sur la <a href=\"https:\/\/thatdog.fr\/index.php\/prise-de-vue-drone-entreprise\/\">prise de vue drone pour l&rsquo;entreprise<\/a> d\u00e9taille la d\u00e9marche.<\/p>\n<h2 class=\"wp-block-heading\">O\u00f9 vos images travaillent pour vous<\/h2>\n<h3 class=\"wp-block-heading\">Sur Google<\/h3>\n<p>Votre fiche d&rsquo;\u00e9tablissement est souvent le premier contact. Google accepte les photos au format JPG ou PNG, et les vid\u00e9os jusqu&rsquo;\u00e0 30 secondes et 75 Mo, en 720p minimum. Il recommande des photos nettes, bien \u00e9clair\u00e9es, sans retouche excessive ni filtres. Attendez-vous aussi \u00e0 un d\u00e9lai de validation avant leur apparition. Mettez-les \u00e0 jour r\u00e9guli\u00e8rement, pour que la fiche reste fid\u00e8le \u00e0 ce que vivent vos clients.<\/p>\n<h3 class=\"wp-block-heading\">Sur Booking, Airbnb et les autres<\/h3>\n<p>Chaque plateforme a ses r\u00e8gles d&rsquo;ordre et de format : renseignez-vous avant d&rsquo;envoyer. Placez les images qui vendent le mieux en premier, car la premi\u00e8re photo est celle que le voyageur voit en premier. \u00c9vitez d&rsquo;envoyer des images trop sombres, ou qui promettent plus que ce qu&rsquo;on vit sur place : la d\u00e9ception se paie en avis.<\/p>\n<h3 class=\"wp-block-heading\">Sur votre site et les r\u00e9seaux<\/h3>\n<p>Une belle vid\u00e9o d&rsquo;ambiance en haut de page, des photos grand format, et des extraits verticaux pour Instagram ou TikTok (voir notre article sur les <a href=\"https:\/\/thatdog.fr\/index.php\/formats-verticaux-reseaux-sociaux-video\/\">formats verticaux<\/a>). Montrez les coulisses : le matin \u00e0 la cuisine, la pr\u00e9paration d&rsquo;un cocktail. Ces s\u00e9quences rassurent et donnent envie d&rsquo;\u00eatre de la f\u00eate.<\/p>\n<h2 class=\"wp-block-heading\">Le tournage sans g\u00eaner vos clients<\/h2>\n<p>Vos h\u00f4tes sont en vacances. On filme les espaces communs \u00e0 des heures calmes, on pr\u00e9vient la veille, on cadre sans montrer de visages non consentants. Si des clients apparaissent, il faut leur accord, comme pour toute personne identifiable. Pour vos \u00e9quipes, un accord \u00e9crit est la base.<\/p>\n<p>Chez that dog, nous tournons avec une cam\u00e9ra cin\u00e9ma RED V-Raptor 8K, des optiques cin\u00e9ma et un drone, et nous \u00e9clairons les int\u00e9rieurs avec des tubes Astera et des projecteurs COB, pour des images dignes de l&rsquo;exp\u00e9rience que vous offrez. Vid\u00e9o, photo, drone : un seul tournage peut alimenter votre site, vos fiches et vos r\u00e9seaux pendant toute la saison.<\/p>\n<h2 class=\"wp-block-heading\">Pour aller plus loin<\/h2>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ecologie.gouv.fr\/politiques-publiques\/exploitation-drones-categorie-ouverte\" target=\"_blank\" rel=\"noopener\">Minist\u00e8re de la Transition \u00e9cologique : exploitation de drones en cat\u00e9gorie ouverte<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/business\/answer\/6103862?hl=en\" target=\"_blank\" rel=\"noopener\">Aide Google : photos et vid\u00e9os du profil d&rsquo;\u00e9tablissement<\/a><\/li>\n<li><a href=\"https:\/\/www.cnil.fr\/fr\/lutilisation-de-limage-des-personnes-0\" target=\"_blank\" rel=\"noopener\">CNIL : l&rsquo;utilisation de l&rsquo;image des personnes<\/a><\/li>\n<\/ul>\n<p><em>Cet article donne des rep\u00e8res g\u00e9n\u00e9raux et ne remplace pas un conseil juridique.<\/em><\/p>\n<div class=\"tdp-cta\">\n<p><strong>Donnez envie de r\u00e9server<\/strong><br \/>Racontez-nous votre \u00e9tablissement : on imagine ensemble les images qui feront dire \u00ab je veux y aller \u00bb.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/#contact\">Demander un devis \u2192<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vid\u00e9o d&rsquo;ambiance, photos des espaces, drone, heures dor\u00e9es, fiche Google : comment donner envie de r\u00e9server avant m\u00eame le premier contact.<\/p>\n","protected":false},"author":1,"featured_media":379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[11,23,9,8],"class_list":["post-380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-de-contenu","tag-drone","tag-juridique","tag-photo","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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