{"id":537,"date":"2026-10-03T22:57:56","date_gmt":"2026-10-03T20:57:56","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/linkedin-video-formats-for-business\/"},"modified":"2026-10-04T10:06:06","modified_gmt":"2026-10-04T08:06:06","slug":"linkedin-video-formats-for-business","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/en\/linkedin-video-formats-for-business\/","title":{"rendered":"LinkedIn: the video formats that work for businesses"},"content":{"rendered":"<p>[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]<br \/>\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]<br \/>\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<\/p>\n<p>LinkedIn is no longer just an online r\u00e9sum\u00e9. Today it is a network where companies build their reputation, find clients and recruit. And as elsewhere, video is playing an ever larger role. The key is choosing the right formats.<\/p>\n<h2 class=\"wp-block-heading\">What makes LinkedIn different<\/h2>\n<ul class=\"wp-block-list\">\n<li>a professional audience, often looking for useful information;<\/li>\n<li>frequent viewing on mobile, often with the sound off;<\/li>\n<li>a preference for authenticity and expertise over advertising.<\/li>\n<\/ul>\n<p>The result: subtitles are essential, vertical or square formats are preferable, and your message needs to be clear from the first few seconds.<\/p>\n<h2 class=\"wp-block-heading\">The formats that work<\/h2>\n<h3 class=\"wp-block-heading\">Expert insights<\/h3>\n<p>A manager or team member shares a tip, an analysis or a lesson learned in under a minute. Simple and effective for establishing your expertise.<\/p>\n<h3 class=\"wp-block-heading\">The client case study<\/h3>\n<p>A project told through visuals, with the initial problem and the result achieved. Ideal for showing concretely what you do.<\/p>\n<h3 class=\"wp-block-heading\">Behind the scenes<\/h3>\n<p>A workshop, a construction site, the preparation of an event: content that shows what goes on behind the scenes often gets very good engagement.<\/p>\n<h3 class=\"wp-block-heading\">Portraits<\/h3>\n<p>Featuring your team members humanizes your company and strengthens your employer brand. They are also often reshared by the people featured, which widens your audience.<\/p>\n<h3 class=\"wp-block-heading\">Highlights<\/h3>\n<p>A trade show, an opening, an anniversary, a new client: a short, punchy format, published quickly, showcases your news.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>On LinkedIn, people don\u2019t follow a brand. They follow people and ideas.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">Our production tips<\/h2>\n<ul class=\"wp-block-list\">\n<li>shoot with the vertical or square format in mind from the start;<\/li>\n<li>polish the first three seconds;<\/li>\n<li>add legible subtitles in your brand colors;<\/li>\n<li>focus on consistency rather than a one-off effort.<\/li>\n<\/ul>\n<p>On our shoots, we systematically plan the LinkedIn versions, so that every production also feeds your presence on this network.<\/p>\n<div class=\"tdp-cta\">\n<p><strong>Boost your presence on LinkedIn<\/strong><br \/>We produce videos designed for LinkedIn, subtitled and ready to publish.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/index.php\/en\/video-photo-business\/#contact\">Request a quote \u2192<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column]<br \/>\n\t\t\t[\/et_pb_row]<br \/>\n\t\t[\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn has become a very visual network, where video is taking a growing place. Here are the formats that generate engagement among decision-makers and job candidates.<\/p>\n","protected":false},"author":1,"featured_media":309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[29],"tags":[61,75,59],"class_list":["post-537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-en","tag-social-media","tag-strategy","tag-video-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn: the video formats that work for businesses - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/en\/linkedin-video-formats-for-business\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn: the video formats that work for businesses - That Dog\" \/>\n<meta property=\"og:description\" content=\"LinkedIn has become a very visual network, where video is taking a growing place. 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