{"id":539,"date":"2026-10-04T00:37:53","date_gmt":"2026-10-03T22:37:53","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/video-b2b-sales-prospecting-guide\/"},"modified":"2026-10-04T10:17:30","modified_gmt":"2026-10-04T08:17:30","slug":"video-b2b-sales-prospecting-guide","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/en\/video-b2b-sales-prospecting-guide\/","title":{"rendered":"Video in B2B Sales Prospecting: A How-To Guide"},"content":{"rendered":"

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Your prospecting email looks like all the others: \u201cHello, I’m taking the liberty of contacting you\u2026\u201d. What if, instead, your prospect saw your face, heard your voice and understood in thirty seconds why you’re writing to them? Video doesn’t replace sales work. It gives it a face.<\/p>\n

Four uses, four formats<\/h2>\n
\n\n\n\n\n\n\n\n\n
Use<\/th>\nFormat<\/th>\nTarget length<\/th>\nKey point<\/th>\n<\/tr>\n<\/thead>\n
Personalized video<\/td>\nOn camera, or screen share<\/td>\n30 to 60 seconds<\/td>\nProspect’s name, specific context<\/td>\n<\/tr>\n
Email signature<\/td>\nClickable thumbnail or short loop<\/td>\n20 to 40 seconds<\/td>\nCompany introduction, visible in every email you send<\/td>\n<\/tr>\n
Sales proposal<\/td>\nVideo presenting the quote<\/td>\n1 to 3 minutes<\/td>\nA link, not a heavy attachment<\/td>\n<\/tr>\n
LinkedIn<\/td>\nVideo message or post<\/td>\n30 to 90 seconds<\/td>\nUseful for follow-ups or a first approach<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

These lengths are rules of thumb, not official rules: what matters is that your message holds up without any padding.<\/p>\n

Mini-scripts to adapt<\/h2>\n

First-contact video (30 seconds)<\/h3>\n
\n

\u201cHello Ms. Martin, I’m first name, from company. I saw that you’re opening a second site. Teams doing that often run into the same problem: specific problem. Here’s how we solved it for others. If that resonates, just reply with one word: I’ll send you an example.\u201d<\/p>\n<\/blockquote>\n

Follow-up video (20 seconds)<\/h3>\n
\n

\u201cHello Mr. Durand, I’m following up on last week’s topic. I’ve prepared a short clip that answers your question about the timeline. I’ll let you watch it, and we can talk whenever you like.\u201d<\/p>\n<\/blockquote>\n

Sales proposal presentation (2 minutes)<\/h3>\n
\n

\u201cHere is our proposal, explained in three points: what we understood of your need, what we’re offering you, and what happens after you agree. The detailed figures are in the document below.\u201d<\/p>\n<\/blockquote>\n

Before, after: the same message<\/h2>\n

Before:<\/strong> a ten-line email, a brochure as an attachment, no reply.<\/p>\n

After:<\/strong> three lines, a forty-second video where you see the person writing, and a single question at the end. The prospect knows who they’re dealing with, and the message is effortless to read.<\/p>\n

\n

Tip<\/strong> Say the prospect’s name or company name within the first five seconds. It’s proof that the message is for them, not for a hundred others.<\/p>\n<\/div>\n

Mistakes to avoid<\/h2>\n