{"id":543,"date":"2026-10-03T22:57:17","date_gmt":"2026-10-03T20:57:17","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/12-month-editorial-calendar-photo-video-content\/"},"modified":"2026-10-04T10:06:28","modified_gmt":"2026-10-04T08:06:28","slug":"12-month-editorial-calendar-photo-video-content","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/en\/12-month-editorial-calendar-photo-video-content\/","title":{"rendered":"Planning your content over 12 months: the simplified editorial calendar"},"content":{"rendered":"<p>[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]<br \/>\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]<br \/>\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<\/p>\n<p>Consistency is one of the keys to effective communication. Yet many companies publish in fits and starts: a lot around a launch, then nothing for weeks. A twelve-month editorial calendar lets you put an end to improvisation.<\/p>\n<h2 class=\"wp-block-heading\">Step 1: identify the key moments of the year<\/h2>\n<ul class=\"wp-block-list\">\n<li>your product or service launches;<\/li>\n<li>your trade shows and events;<\/li>\n<li>your key sales periods;<\/li>\n<li>your recruitment campaigns;<\/li>\n<li>the seasons and important dates for your industry.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Step 2: define your recurring series<\/h2>\n<p>Three or four series are enough: an expert tip, a team member portrait, a client project, a behind-the-scenes look\u2026 Series give you a rhythm and make production much easier.<\/p>\n<h2 class=\"wp-block-heading\">Step 3: choose a realistic pace<\/h2>\n<p>One post a week kept up all year beats three a day for a month. Set a pace you can sustain, then increase it if needed.<\/p>\n<h2 class=\"wp-block-heading\">Step 4: batch your shoots<\/h2>\n<p>This is where it all happens. Rather than producing each piece of content separately, you group them: one shoot day per quarter, for example, can produce all the content for the following three months. Less logistics, less disruption for your teams, more consistency.<\/p>\n<h2 class=\"wp-block-heading\">Step 5: stay flexible<\/h2>\n<p>A calendar is not a prison. Leave room for news, opportunities and spontaneous content. The calendar is the backbone, not a straitjacket.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Regular communication doesn\u2019t take more energy. It takes organization.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">Year-round support, the turnkey version<\/h2>\n<p>That is exactly the principle behind our <a href=\"https:\/\/thatdog.fr\/index.php\/en\/video-photo-business\/#annee\">year-round support<\/a>: we build the calendar with you, plan the shoots, and deliver the content month after month. You get a dedicated team that knows your brand, and you avoid the last-minute rush.<\/p>\n<div class=\"tdp-cta\">\n<p><strong>Want a year of content without the stress?<\/strong><br \/>Discover our year-round support: one point of contact, one schedule, regular content.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/index.php\/en\/video-photo-business\/#contact\">Talk to us about it \u2192<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column]<br \/>\n\t\t\t[\/et_pb_row]<br \/>\n\t\t[\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publishing regularly without chasing the clock is possible. Here is a simple method to build your photo and video content calendar for the whole year.<\/p>\n","protected":false},"author":1,"featured_media":306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[29],"tags":[61,75,59],"class_list":["post-543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-en","tag-social-media","tag-strategy","tag-video-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Planning your content over 12 months: the simplified editorial calendar - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/en\/12-month-editorial-calendar-photo-video-content\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planning your content over 12 months: the simplified editorial calendar - That Dog\" \/>\n<meta property=\"og:description\" content=\"Publishing regularly without chasing the clock is possible. 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