{"id":557,"date":"2026-10-03T22:29:29","date_gmt":"2026-10-03T20:29:29","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/employer-brand-video-recruitment-retention\/"},"modified":"2026-10-04T10:07:19","modified_gmt":"2026-10-04T08:07:19","slug":"employer-brand-video-recruitment-retention","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/en\/employer-brand-video-recruitment-retention\/","title":{"rendered":"Employer Brand: How Video Helps You Recruit and Retain Talent"},"content":{"rendered":"[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<p class=\"wp-block-paragraph\">Recruiting the right people and keeping them has become a major challenge for many companies. In this context, your employer brand, meaning the image you project as an employer, matters as much as your job ads. And to make it tangible, few tools are as effective as video.<\/p><h2 class=\"wp-block-heading\">Why video works so well<\/h2><p class=\"wp-block-paragraph\">A job description lists responsibilities. A video shows an atmosphere, faces, places, a way of working. It lets candidates picture themselves there and check, even before an interview, that the company suits them. For your teams, it\u2019s also a form of recognition: seeing their job showcased strengthens their sense of belonging.<\/p><h2 class=\"wp-block-heading\">Formats that work<\/h2><h3 class=\"wp-block-heading\">The job profile<\/h3><p class=\"wp-block-paragraph\">An employee talks about their role, their career path and what they enjoy about their work. Short and sincere, this format is ideal for illustrating a job offer.<\/p><h3 class=\"wp-block-heading\">\u201cA day with\u2026\u201d<\/h3><p class=\"wp-block-paragraph\">We follow a person or a team through a typical day. The format is immersive and gives a realistic view of daily life.<\/p><h3 class=\"wp-block-heading\">The recruitment-focused company film<\/h3><p class=\"wp-block-paragraph\">A broader film presenting your values, your jobs and your career prospects. It naturally belongs on your careers page.<\/p><h3 class=\"wp-block-heading\">The welcome video<\/h3><p class=\"wp-block-paragraph\">For onboarding new hires: an introduction to the teams, the premises and the tools. It eases the first days and makes the welcome consistent.<\/p><h2 class=\"wp-block-heading\">Where to share these videos<\/h2><ul class=\"wp-block-list\"><li>On the careers page of your website;<\/li><li>On LinkedIn, in posts and in your job listings;<\/li><li>On job boards that accept video;<\/li><li>At recruitment fairs and school forums;<\/li><li>Internally, for your new colleagues.<\/li><\/ul><h2 class=\"wp-block-heading\">Involving your teams without making them uncomfortable<\/h2><p class=\"wp-block-paragraph\">Not everyone is comfortable in front of a camera, and that\u2019s normal. A few principles help a lot: call on volunteers, explain the project beforehand, avoid memorised scripts and favour conversation. A discreet shoot with a light crew also helps capture natural moments.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"wp-block-paragraph\">The best ambassadors for your company are the people who work there every day.<\/p><\/blockquote><h2 class=\"wp-block-heading\">Building your employer brand over time<\/h2><p class=\"wp-block-paragraph\">A single video isn\u2019t enough to build an image. Ideally, plan several formats throughout the year: new profiles, internal events, behind the scenes, testimonials. That\u2019s what gives your message credibility.<\/p><p class=\"wp-block-paragraph\">At that dog, we support companies with their employer brand content, from preparing the people on camera to adapting the videos for each channel.<\/p><div class=\"tdp-cta\"><p><strong>A content project for your company?<\/strong><br>Let\u2019s talk: we\u2019ll suggest a format suited to your objectives and your budget.<\/p><a href=\"https:\/\/thatdog.fr\/index.php\/en\/video-photo-business\/#contact\">Request a quote \u2192<\/a><\/div>[\/et_pb_text][\/et_pb_column]\n\t\t\t[\/et_pb_row]\n\t\t[\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Job profiles, \u201ca day with\u2026\u201d, welcome videos: video is one of the best tools for attracting talent and showcasing your teams. Formats, distribution and best practices.<\/p>\n","protected":false},"author":1,"featured_media":257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[29],"tags":[65,59],"class_list":["post-557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-en","tag-employer-brand","tag-video-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Employer Brand: How Video Helps You Recruit and Retain Talent - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/en\/employer-brand-video-recruitment-retention\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Employer Brand: How Video Helps You Recruit and Retain Talent - That Dog\" \/>\n<meta property=\"og:description\" content=\"Job profiles, \u201ca day with\u2026\u201d, welcome videos: video is one of the best tools for attracting talent and showcasing your teams. 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