{"id":562,"date":"2026-10-03T22:57:05","date_gmt":"2026-10-03T20:57:05","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/client-video-testimonial\/"},"modified":"2026-10-04T12:47:01","modified_gmt":"2026-10-04T10:47:01","slug":"client-video-testimonial","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/en\/client-video-testimonial\/","title":{"rendered":"The client video testimonial: the most convincing format"},"content":{"rendered":"<p>[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]<br \/>\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]<br \/>\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<\/p>\n<p>You can present your strengths with the greatest talent, but nothing replaces the word of a satisfied client. The video testimonial is one of the most powerful formats for reassuring a hesitant prospect, because it provides concrete, human proof.<\/p>\n<h2 class=\"wp-block-heading\">Why it works<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Credibility<\/strong>: it\u2019s a peer speaking, not the company;<\/li>\n<li><strong>Identification<\/strong>: the prospect recognizes themselves in the situation described;<\/li>\n<li><strong>Emotion<\/strong>: the face, the voice, the tone say more than a written review;<\/li>\n<li><strong>Concreteness<\/strong>: a problem, a solution, a result.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">The structure of a good testimonial<\/h2>\n<p>An effective testimonial generally follows a simple progression: the starting situation, the need or problem, the meeting with your company, what was put in place, and finally the results and how it felt. This framework gives the viewer a complete story in one to two minutes.<\/p>\n<h2 class=\"wp-block-heading\">Getting authentic testimonials<\/h2>\n<h3 class=\"wp-block-heading\">Choose the right clients<\/h3>\n<p>Favor satisfied clients who are comfortable speaking and who are representative of the prospects you want to convince.<\/p>\n<h3 class=\"wp-block-heading\">Don\u2019t write a script<\/h3>\n<p>A recited testimonial sounds fake. The team\u2019s role is to ask the right questions and put the person at ease to get natural, sincere answers.<\/p>\n<h3 class=\"wp-block-heading\">Film in context<\/h3>\n<p>Interviewing the client at their premises, with footage of their business and of your collaboration, further strengthens credibility.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>The best sales pitch often comes from your clients\u2019 own mouths.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">Where to use them<\/h2>\n<p>Home page, service pages, commercial proposals, social networks, advertising campaigns, trade shows: a good testimonial can be adapted everywhere, as a long version and as short excerpts. For every testimonial, we of course obtain the client\u2019s written consent for the use of their image.<\/p>\n<div class=\"tdp-cta\">\n<p><strong>Let your clients speak<\/strong><br \/>We prepare, shoot and edit your video testimonials, making sure they stay authentic.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/index.php\/en\/video-photo-business\/#contact\">Request a quote \u2192<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column]<br \/>\n\t\t\t[\/et_pb_row]<br \/>\n\t\t[\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What you say about yourself matters. What your clients say about you matters even more. Why and how to produce authentic, impactful video testimonials.<\/p>\n","protected":false},"author":1,"featured_media":979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[29],"tags":[63,75,59],"class_list":["post-562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-en","tag-advertising","tag-strategy","tag-video-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The client video testimonial: the most convincing format - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/en\/client-video-testimonial\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The client video testimonial: the most convincing format - That Dog\" \/>\n<meta property=\"og:description\" content=\"What you say about yourself matters. What your clients say about you matters even more. Why and how to produce authentic, impactful video testimonials.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thatdog.fr\/index.php\/en\/client-video-testimonial\/\" \/>\n<meta property=\"og:site_name\" content=\"That Dog\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-03T20:57:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-04T10:47:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/6.jpg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/client-video-testimonial\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/client-video-testimonial\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#\\\/schema\\\/person\\\/3596de19a009e34a4d5106aab1b8f349\"},\"headline\":\"The client video testimonial: the most convincing format\",\"datePublished\":\"2026-10-03T20:57:05+00:00\",\"dateModified\":\"2026-10-04T10:47:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/client-video-testimonial\\\/\"},\"wordCount\":331,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/client-video-testimonial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/liplab-temoignage-client.jpg\",\"keywords\":[\"Advertising\",\"Strategy\",\"Video\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/client-video-testimonial\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/client-video-testimonial\\\/\",\"url\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/client-video-testimonial\\\/\",\"name\":\"The client video testimonial: the most convincing format - That Dog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/client-video-testimonial\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/client-video-testimonial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/liplab-temoignage-client.jpg\",\"datePublished\":\"2026-10-03T20:57:05+00:00\",\"dateModified\":\"2026-10-04T10:47:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#\\\/schema\\\/person\\\/3596de19a009e34a4d5106aab1b8f349\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/client-video-testimonial\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/client-video-testimonial\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/client-video-testimonial\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/liplab-temoignage-client.jpg\",\"contentUrl\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/liplab-temoignage-client.jpg\",\"width\":1280,\"height\":720,\"caption\":\"LipLab \u2013 t\u00e9moignage client\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/client-video-testimonial\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thatdog.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The client video testimonial: the most convincing format\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#website\",\"url\":\"https:\\\/\\\/thatdog.fr\\\/\",\"name\":\"That Dog\",\"description\":\"Digital Media Studio \u2013 vid\u00e9o, photo et contenus pour les entreprises et les marques\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thatdog.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#\\\/schema\\\/person\\\/3596de19a009e34a4d5106aab1b8f349\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/thatdog.fr\"],\"url\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The client video testimonial: the most convincing format - That Dog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thatdog.fr\/index.php\/en\/client-video-testimonial\/","og_locale":"fr_FR","og_type":"article","og_title":"The client video testimonial: the most convincing format - That Dog","og_description":"What you say about yourself matters. What your clients say about you matters even more. Why and how to produce authentic, impactful video testimonials.","og_url":"https:\/\/thatdog.fr\/index.php\/en\/client-video-testimonial\/","og_site_name":"That Dog","article_published_time":"2026-10-03T20:57:05+00:00","article_modified_time":"2026-10-04T10:47:01+00:00","og_image":[{"width":1500,"height":1000,"url":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/6.jpg.webp","type":"image\/webp"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"admin","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thatdog.fr\/index.php\/en\/client-video-testimonial\/#article","isPartOf":{"@id":"https:\/\/thatdog.fr\/index.php\/en\/client-video-testimonial\/"},"author":{"name":"admin","@id":"https:\/\/thatdog.fr\/#\/schema\/person\/3596de19a009e34a4d5106aab1b8f349"},"headline":"The client video testimonial: the most convincing format","datePublished":"2026-10-03T20:57:05+00:00","dateModified":"2026-10-04T10:47:01+00:00","mainEntityOfPage":{"@id":"https:\/\/thatdog.fr\/index.php\/en\/client-video-testimonial\/"},"wordCount":331,"commentCount":0,"image":{"@id":"https:\/\/thatdog.fr\/index.php\/en\/client-video-testimonial\/#primaryimage"},"thumbnailUrl":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/liplab-temoignage-client.jpg","keywords":["Advertising","Strategy","Video"],"articleSection":["Articles"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thatdog.fr\/index.php\/en\/client-video-testimonial\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thatdog.fr\/index.php\/en\/client-video-testimonial\/","url":"https:\/\/thatdog.fr\/index.php\/en\/client-video-testimonial\/","name":"The client video testimonial: the most convincing format - That Dog","isPartOf":{"@id":"https:\/\/thatdog.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thatdog.fr\/index.php\/en\/client-video-testimonial\/#primaryimage"},"image":{"@id":"https:\/\/thatdog.fr\/index.php\/en\/client-video-testimonial\/#primaryimage"},"thumbnailUrl":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/liplab-temoignage-client.jpg","datePublished":"2026-10-03T20:57:05+00:00","dateModified":"2026-10-04T10:47:01+00:00","author":{"@id":"https:\/\/thatdog.fr\/#\/schema\/person\/3596de19a009e34a4d5106aab1b8f349"},"breadcrumb":{"@id":"https:\/\/thatdog.fr\/index.php\/en\/client-video-testimonial\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thatdog.fr\/index.php\/en\/client-video-testimonial\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/thatdog.fr\/index.php\/en\/client-video-testimonial\/#primaryimage","url":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/liplab-temoignage-client.jpg","contentUrl":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/liplab-temoignage-client.jpg","width":1280,"height":720,"caption":"LipLab \u2013 t\u00e9moignage client"},{"@type":"BreadcrumbList","@id":"https:\/\/thatdog.fr\/index.php\/en\/client-video-testimonial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thatdog.fr\/"},{"@type":"ListItem","position":2,"name":"The client video testimonial: the most convincing format"}]},{"@type":"WebSite","@id":"https:\/\/thatdog.fr\/#website","url":"https:\/\/thatdog.fr\/","name":"That Dog","description":"Digital Media Studio \u2013 vid\u00e9o, photo et contenus pour les entreprises et les marques","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thatdog.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/thatdog.fr\/#\/schema\/person\/3596de19a009e34a4d5106aab1b8f349","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/thatdog.fr"],"url":"https:\/\/thatdog.fr\/index.php\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts\/562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/comments?post=562"}],"version-history":[{"count":1,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts\/562\/revisions"}],"predecessor-version":[{"id":563,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts\/562\/revisions\/563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/media\/979"}],"wp:attachment":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/media?parent=562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/categories?post=562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/tags?post=562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}