{"id":569,"date":"2026-10-03T22:56:56","date_gmt":"2026-10-03T20:56:56","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/ecommerce-product-photos-that-sell\/"},"modified":"2026-10-04T12:49:30","modified_gmt":"2026-10-04T10:49:30","slug":"ecommerce-product-photos-that-sell","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/en\/ecommerce-product-photos-that-sell\/","title":{"rendered":"E-commerce: product photos that sell"},"content":{"rendered":"<p>[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]<br \/>\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]<br \/>\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<\/p>\n<p>In an online store, the photo replaces the shop, the salesperson and the hands-on contact with the product. It is often the number one factor in the buying decision. Blurry, dark or incomplete visuals cost sales; polished visuals generate them.<\/p>\n<h2 class=\"wp-block-heading\">The visuals to plan for each product<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>The main packshot<\/strong> on a white or neutral background, sharp and true to life;<\/li>\n<li><strong>Several angles<\/strong>: front, side, back, top;<\/li>\n<li><strong>Close-ups<\/strong> of materials, finishes and technical details;<\/li>\n<li><strong>A scale photo<\/strong>, in hand or in context, to understand the size;<\/li>\n<li><strong>Lifestyle photos<\/strong> showing the product in use;<\/li>\n<li><strong>A short video<\/strong> that rotates or handles the product.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Consistency, the key to a professional catalog<\/h2>\n<p>Same lighting, same framing, same background, same color rendering: a uniform catalog inspires trust and showcases your whole range. It is one of the major advantages of a studio session.<\/p>\n<h2 class=\"wp-block-heading\">Color accuracy: a commercial issue<\/h2>\n<p>A product that arrives in a different color from the photo means a disappointed customer and often a return. Controlled lighting and rigorous post-production guarantee accurate colors.<\/p>\n<h2 class=\"wp-block-heading\">And product video?<\/h2>\n<p>A few seconds of rotation, a demonstration, a fabric in motion: video provides information that a photo can\u2019t. It is increasingly expected on product pages and marketplaces, and it is easily repurposed on social networks.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Online, your product photo is your best salesperson. It works day and night.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">How we work<\/h2>\n<p>Our packshot setup lets us photograph and film your products under controlled conditions, in batches and with a consistent look. We can complement it with on-location shots for lifestyle visuals.<\/p>\n<div class=\"tdp-cta\">\n<p><strong>Products to showcase?<\/strong><br \/>Send us your catalog: we will give you a quote tailored to the number of items.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/index.php\/en\/video-photo-business\/#contact\">Request a quote \u2192<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column]<br \/>\n\t\t\t[\/et_pb_row]<br \/>\n\t\t[\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online, your customers can\u2019t touch or try anything. Your photos have to say it all. Here are the visuals to plan for to reassure, attract and reduce returns.<\/p>\n","protected":false},"author":1,"featured_media":980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[29],"tags":[63,85,81],"class_list":["post-569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-en","tag-advertising","tag-packshots","tag-photography"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-commerce: product photos that sell - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/en\/ecommerce-product-photos-that-sell\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce: product photos that sell - That Dog\" \/>\n<meta property=\"og:description\" content=\"Online, your customers can\u2019t touch or try anything. Your photos have to say it all. Here are the visuals to plan for to reassure, attract and reduce returns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thatdog.fr\/index.php\/en\/ecommerce-product-photos-that-sell\/\" \/>\n<meta property=\"og:site_name\" content=\"That Dog\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-03T20:56:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-04T10:49:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/photos-produits-e-commerce-qui-font-vendre.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1013\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/ecommerce-product-photos-that-sell\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/ecommerce-product-photos-that-sell\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#\\\/schema\\\/person\\\/3596de19a009e34a4d5106aab1b8f349\"},\"headline\":\"E-commerce: product photos that sell\",\"datePublished\":\"2026-10-03T20:56:56+00:00\",\"dateModified\":\"2026-10-04T10:49:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/ecommerce-product-photos-that-sell\\\/\"},\"wordCount\":317,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/ecommerce-product-photos-that-sell\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/liplab-teaser.jpg\",\"keywords\":[\"Advertising\",\"Packshots\",\"Photography\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/ecommerce-product-photos-that-sell\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/ecommerce-product-photos-that-sell\\\/\",\"url\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/ecommerce-product-photos-that-sell\\\/\",\"name\":\"E-commerce: product photos that sell - That Dog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/ecommerce-product-photos-that-sell\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/ecommerce-product-photos-that-sell\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/liplab-teaser.jpg\",\"datePublished\":\"2026-10-03T20:56:56+00:00\",\"dateModified\":\"2026-10-04T10:49:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#\\\/schema\\\/person\\\/3596de19a009e34a4d5106aab1b8f349\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/ecommerce-product-photos-that-sell\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/ecommerce-product-photos-that-sell\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/ecommerce-product-photos-that-sell\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/liplab-teaser.jpg\",\"contentUrl\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/liplab-teaser.jpg\",\"width\":1280,\"height\":720,\"caption\":\"LipLab \u2013 teaser\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/en\\\/ecommerce-product-photos-that-sell\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thatdog.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-commerce: product photos that sell\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#website\",\"url\":\"https:\\\/\\\/thatdog.fr\\\/\",\"name\":\"That Dog\",\"description\":\"Digital Media Studio \u2013 vid\u00e9o, photo et contenus pour les entreprises et les marques\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thatdog.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#\\\/schema\\\/person\\\/3596de19a009e34a4d5106aab1b8f349\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/thatdog.fr\"],\"url\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-commerce: product photos that sell - That Dog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thatdog.fr\/index.php\/en\/ecommerce-product-photos-that-sell\/","og_locale":"fr_FR","og_type":"article","og_title":"E-commerce: product photos that sell - That Dog","og_description":"Online, your customers can\u2019t touch or try anything. Your photos have to say it all. Here are the visuals to plan for to reassure, attract and reduce returns.","og_url":"https:\/\/thatdog.fr\/index.php\/en\/ecommerce-product-photos-that-sell\/","og_site_name":"That Dog","article_published_time":"2026-10-03T20:56:56+00:00","article_modified_time":"2026-10-04T10:49:30+00:00","og_image":[{"width":1800,"height":1013,"url":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/photos-produits-e-commerce-qui-font-vendre.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"admin","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thatdog.fr\/index.php\/en\/ecommerce-product-photos-that-sell\/#article","isPartOf":{"@id":"https:\/\/thatdog.fr\/index.php\/en\/ecommerce-product-photos-that-sell\/"},"author":{"name":"admin","@id":"https:\/\/thatdog.fr\/#\/schema\/person\/3596de19a009e34a4d5106aab1b8f349"},"headline":"E-commerce: product photos that sell","datePublished":"2026-10-03T20:56:56+00:00","dateModified":"2026-10-04T10:49:30+00:00","mainEntityOfPage":{"@id":"https:\/\/thatdog.fr\/index.php\/en\/ecommerce-product-photos-that-sell\/"},"wordCount":317,"commentCount":0,"image":{"@id":"https:\/\/thatdog.fr\/index.php\/en\/ecommerce-product-photos-that-sell\/#primaryimage"},"thumbnailUrl":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/liplab-teaser.jpg","keywords":["Advertising","Packshots","Photography"],"articleSection":["Articles"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thatdog.fr\/index.php\/en\/ecommerce-product-photos-that-sell\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thatdog.fr\/index.php\/en\/ecommerce-product-photos-that-sell\/","url":"https:\/\/thatdog.fr\/index.php\/en\/ecommerce-product-photos-that-sell\/","name":"E-commerce: product photos that sell - That Dog","isPartOf":{"@id":"https:\/\/thatdog.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thatdog.fr\/index.php\/en\/ecommerce-product-photos-that-sell\/#primaryimage"},"image":{"@id":"https:\/\/thatdog.fr\/index.php\/en\/ecommerce-product-photos-that-sell\/#primaryimage"},"thumbnailUrl":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/liplab-teaser.jpg","datePublished":"2026-10-03T20:56:56+00:00","dateModified":"2026-10-04T10:49:30+00:00","author":{"@id":"https:\/\/thatdog.fr\/#\/schema\/person\/3596de19a009e34a4d5106aab1b8f349"},"breadcrumb":{"@id":"https:\/\/thatdog.fr\/index.php\/en\/ecommerce-product-photos-that-sell\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thatdog.fr\/index.php\/en\/ecommerce-product-photos-that-sell\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/thatdog.fr\/index.php\/en\/ecommerce-product-photos-that-sell\/#primaryimage","url":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/liplab-teaser.jpg","contentUrl":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/liplab-teaser.jpg","width":1280,"height":720,"caption":"LipLab \u2013 teaser"},{"@type":"BreadcrumbList","@id":"https:\/\/thatdog.fr\/index.php\/en\/ecommerce-product-photos-that-sell\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thatdog.fr\/"},{"@type":"ListItem","position":2,"name":"E-commerce: product photos that sell"}]},{"@type":"WebSite","@id":"https:\/\/thatdog.fr\/#website","url":"https:\/\/thatdog.fr\/","name":"That Dog","description":"Digital Media Studio \u2013 vid\u00e9o, photo et contenus pour les entreprises et les marques","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thatdog.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/thatdog.fr\/#\/schema\/person\/3596de19a009e34a4d5106aab1b8f349","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/thatdog.fr"],"url":"https:\/\/thatdog.fr\/index.php\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts\/569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/comments?post=569"}],"version-history":[{"count":1,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts\/569\/revisions"}],"predecessor-version":[{"id":570,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts\/569\/revisions\/570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/media\/980"}],"wp:attachment":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/media?parent=569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/categories?post=569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/tags?post=569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}