{"id":571,"date":"2026-10-03T22:27:29","date_gmt":"2026-10-03T20:27:29","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/product-packshots-photo-video-e-commerce\/"},"modified":"2026-10-04T10:08:10","modified_gmt":"2026-10-04T08:08:10","slug":"product-packshots-photo-video-e-commerce","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/en\/product-packshots-photo-video-e-commerce\/","title":{"rendered":"Product Packshots: Photo and Video to Sell Online"},"content":{"rendered":"[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<p class=\"wp-block-paragraph\">Online, your customer can neither touch nor try your product. Images therefore have to do all the work: show, reassure, create desire. That\u2019s the role of the packshot, the product photo or video shot in a studio.<\/p><h2 class=\"wp-block-heading\">The different types of packshots<\/h2><h3 class=\"wp-block-heading\">The white-background packshot<\/h3><p class=\"wp-block-paragraph\">Essential for e-commerce and often required by marketplaces, it presents the product in a neutral, sharp and faithful way. It\u2019s the foundation of every product page.<\/p><h3 class=\"wp-block-heading\">The styled packshot<\/h3><p class=\"wp-block-paragraph\">The product is placed in a setting that evokes its use, its world or its ingredients. More emotional, it\u2019s ideal for social media, banners and campaigns.<\/p><h3 class=\"wp-block-heading\">Details and close-ups<\/h3><p class=\"wp-block-paragraph\">Textures, materials, finishes, labels: close-ups answer the questions buyers ask themselves and highlight the quality of manufacture.<\/p><h3 class=\"wp-block-heading\">Product video<\/h3><p class=\"wp-block-paragraph\">Rotation, camera movement, in-use scenes, demonstrations: a few seconds of video add a dimension that photos alone can\u2019t, and capture more attention on social media.<\/p><h2 class=\"wp-block-heading\">Light, the key to a good packshot<\/h2><p class=\"wp-block-paragraph\">Glass, metal, glossy or transparent materials: every product reacts differently to light. Lighting a bottle, a piece of jewellery or a package well takes suitable equipment (softboxes, spotlights, diffusers) and real know-how to control reflections and shadows.<\/p><h2 class=\"wp-block-heading\">One session, many uses<\/h2><ul class=\"wp-block-list\"><li>Product pages on your e-commerce site;<\/li><li>Marketplaces and resellers;<\/li><li>Social media posts and stories;<\/li><li>Online advertising campaigns;<\/li><li>Catalogues, brochures and printed materials.<\/li><\/ul><p class=\"wp-block-paragraph\">By planning these uses in advance, a single session can produce photos and videos in the right formats for every channel.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"wp-block-paragraph\">A beautiful packshot doesn\u2019t just show a product: it conveys its quality.<\/p><\/blockquote><h2 class=\"wp-block-heading\">How to prepare your session<\/h2><ul class=\"wp-block-list\"><li>List the products and references to be photographed;<\/li><li>Provide products in perfect condition (no scratches or damaged labels);<\/li><li>Define the formats each platform expects;<\/li><li>Share your brand guidelines and examples of images you like;<\/li><li>Let us know if you also want short videos.<\/li><\/ul><p class=\"wp-block-paragraph\">At that dog, we have a packshot set and professional lighting equipment (Astera tubes, COB lights, Chimera, softboxes) to showcase your products in both photo and video.<\/p><div class=\"tdp-cta\"><p><strong>A content project for your company?<\/strong><br>Let\u2019s talk: we\u2019ll suggest a format suited to your objectives and your budget.<\/p><a href=\"https:\/\/thatdog.fr\/index.php\/en\/video-photo-business\/#contact\">Request a quote \u2192<\/a><\/div>[\/et_pb_text][\/et_pb_column]\n\t\t\t[\/et_pb_row]\n\t\t[\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>White background, styled scenes, close-ups, moving video: how to get great product visuals for e-commerce, marketplaces and social media.<\/p>\n","protected":false},"author":1,"featured_media":259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[29],"tags":[63,85,81],"class_list":["post-571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-en","tag-advertising","tag-packshots","tag-photography"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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