{"id":576,"date":"2026-10-03T22:56:49","date_gmt":"2026-10-03T20:56:49","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/product-launch-content-kit\/"},"modified":"2026-10-04T12:29:56","modified_gmt":"2026-10-04T10:29:56","slug":"product-launch-content-kit","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/en\/product-launch-content-kit\/","title":{"rendered":"Product launch: the essential content kit"},"content":{"rendered":"<p>[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]<br \/>\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]<br \/>\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<\/p>\n<p>You have worked for months on a new product. Its launch depends not only on its quality, but also on how it is presented. To make some noise at the right moment, it is best to have a complete content kit, ready before the release date.<\/p>\n<h2 class=\"wp-block-heading\">Before the launch: build anticipation<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>A teaser<\/strong> of 10 to 20 seconds that hints without revealing everything;<\/li>\n<li><strong>Detail shots<\/strong> to spark curiosity on social networks;<\/li>\n<li><strong>Behind-the-scenes<\/strong> of the design or manufacturing process.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Launch day: present<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>The launch video<\/strong>, which presents the product and its benefits;<\/li>\n<li><strong>Packshots<\/strong> on a neutral background for your website, your product pages and your distributors;<\/li>\n<li><strong>Mood photos<\/strong> that show the product in context;<\/li>\n<li><strong>Short vertical formats<\/strong> for Instagram, TikTok and YouTube Shorts.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">After the launch: convince and sustain<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Demo videos<\/strong> or tutorials;<\/li>\n<li><strong>Testimonials<\/strong> from early users;<\/li>\n<li><strong>Ad adaptations<\/strong> for your campaigns.<\/li>\n<\/ul>\n<blockquote class=\"wp-block-quote\">\n<p>A product people can\u2019t see properly is a product they don\u2019t buy.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">Produce everything in one go<\/h2>\n<p>Most of this content can be produced in a single production: part in the studio on our packshot setup, part on location. It is more economical, and it guarantees perfect visual consistency across all your materials.<\/p>\n<h2 class=\"wp-block-heading\">The right timeline<\/h2>\n<p>Ideally, the shoot takes place four to six weeks before the release, leaving time for post-production and campaign preparation. If the timeframe is shorter, a tailored organization can still deliver the essentials on time.<\/p>\n<div class=\"tdp-cta\">\n<p><strong>A launch in the works?<\/strong><br \/>Let\u2019s talk about your product and your schedule: we will design the content kit that fits.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/index.php\/en\/video-photo-business\/#contact\">Request a quote \u2192<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column]<br \/>\n\t\t\t[\/et_pb_row]<br \/>\n\t\t[\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new product deserves a launch that lives up to it. Teaser, packshots, demo video, social formats: here is the content to plan for a successful release.<\/p>\n","protected":false},"author":1,"featured_media":862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[29],"tags":[63,85,61],"class_list":["post-576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-en","tag-advertising","tag-packshots","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product launch: the essential content kit - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/en\/product-launch-content-kit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product launch: the essential content kit - That Dog\" \/>\n<meta property=\"og:description\" content=\"A new product deserves a launch that lives up to it. 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