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You approve a superb horizontal video. The next day, it shows up on a customer’s phone with two big black bars, and your logo cut in half. Nothing serious: that’s the fate of most videos shot without thinking about the destination format. The good news is that it can be prepared before the shoot.<\/p>\n
Here are the formats to know in October 2026, checked against the platforms and recent specialist sources, followed by our advice for framing once and publishing everywhere.<\/p>\n
In early 2025, Instagram dropped the square thumbnail on profiles in favor of a 3:4 vertical thumbnail<\/strong> (1080 x 1440 pixels). The reason given by Adam Mosseri, the head of Instagram: the vast majority of published content is already vertical, and cropping it to a square was \u201cbrutal.\u201d<\/p>\n In practice, here is what it changes for you:<\/p>\n Tip<\/strong> Always design your Reel covers with the subject in the central area: they will be seen both full screen and as a 3:4 thumbnail.<\/p>\n<\/div>\n A point of method: a maximum length is not a recommended length. Just because a Reel or a Short can last three minutes doesn’t mean it should. For a first contact with a brand, aim short and sharp.<\/p>\n On a vertical format, the app draws over your video: account name, caption, \u201clike\u201d and \u201cshare\u201d buttons, progress bar. As a result, the bottom third and the right side are regularly covered. The rule of caution is simple:<\/p>\n The exact dimensions of these zones vary from one network to another and change with updates. Always test your file in the app before publishing it widely.<\/p>\n A shoot costs time and energy. It might as well serve every format. The method:<\/p>\n The right reflex isn’t to shoot three times. It’s to frame once while thinking of three formats.<\/p>\n<\/blockquote>\n At that dog, this thinking is part of the preparation for every shoot. We film with an 8K full-frame camera designed for reframing, we frame with multi-format guides, then we deliver ready-to-publish versions: vertical, square, horizontal. You know from the start what you’re getting, and where it gets published.<\/p>\n\n
The table to keep handy<\/h2>\n
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\n \nNetwork and format<\/th>\n Recommended format<\/th>\n Length: the benchmark<\/th>\n<\/tr>\n<\/thead>\n \n Instagram Reels<\/td>\n 9:16 vertical, 1080 x 1920 px<\/td>\n Up to 3 minutes (announced in January 2025)<\/td>\n<\/tr>\n \n Instagram, feed post<\/td>\n 4:5 vertical, 1080 x 1350 px<\/td>\n Carousel of up to 20 photos or videos (since August 2024)<\/td>\n<\/tr>\n \n Instagram Stories<\/td>\n 9:16, 1080 x 1920 px<\/td>\n Short, chained clips<\/td>\n<\/tr>\n \n TikTok<\/td>\n 9:16, 1080 x 1920 px<\/td>\n Several minutes possible, depending on accounts and updates<\/td>\n<\/tr>\n \n YouTube Shorts<\/td>\n Vertical or square<\/td>\n Up to 3 minutes (since October 15, 2024)<\/td>\n<\/tr>\n \n YouTube, standard video<\/td>\n 16:9 horizontal<\/td>\n No practical constraint<\/td>\n<\/tr>\n \n LinkedIn<\/td>\n 16:9, square or 9:16<\/td>\n Up to 10 minutes for a standard video<\/td>\n<\/tr>\n \n Facebook<\/td>\n 9:16 for Reels, horizontal accepted<\/td>\n Since 2025, all videos are Reels, with no announced length cap<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n Safe zones: what the interface hides from you<\/h2>\n
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Shoot once, publish everywhere<\/h2>\n
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Your checklist before filming<\/h2>\n
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