{"id":587,"date":"2026-10-03T22:15:27","date_gmt":"2026-10-03T20:15:27","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/corporate-video-trends-2026\/"},"modified":"2026-10-04T10:08:59","modified_gmt":"2026-10-04T08:08:59","slug":"corporate-video-trends-2026","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/en\/corporate-video-trends-2026\/","title":{"rendered":"Corporate Video: 7 Trends to Follow in 2026"},"content":{"rendered":"[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4″][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]

Corporate video has changed a lot in recent years. Long, very formal institutional films are giving way to shorter, more human and more regular content. Here are the trends confirmed in 2026, and what they concretely change for your communication.<\/p>

1. Authenticity before perfection<\/h2>

Audiences are wary of overly polished images. What works today are videos that show the reality of the company: real teams, real places, real voices. That doesn\u2019t mean skimping on the image, quite the opposite: beautiful lighting and careful framing make this authenticity all the stronger.<\/p>

2. Employees become the faces of the brand<\/h2>

Team interviews, job profiles, behind the scenes of a department: employees are increasingly in the spotlight. It\u2019s a powerful lever for both employer brand and customer relations, because people trust a person more than a logo.<\/p>

3. Short formats\u2026 and series<\/h2>

Rather than a single film a year, companies are betting on series of short videos published regularly: one episode a month, a recurring segment, a show people look forward to. This format builds a habit with your audience and keeps you present on social media.<\/p>

4. Vertical video takes hold in B2B too<\/h2>

Long associated with consumer social networks, the vertical format is now common on LinkedIn and in internal communications. Shoots are therefore designed from the start to be adapted into both horizontal and vertical versions.<\/p>

5. AI in the service of post-production<\/h2>

Artificial intelligence tools make many tasks easier: transcription, subtitling, translation, searching through footage, adapting formats. Used well, they free up time for what matters, writing and vision. They don\u2019t replace a real shoot, though: the value of a corporate video still lies in what it shows of reality.<\/p>

6. Accessibility and systematic subtitles<\/h2>

A large share of videos are watched without sound, and accessibility is becoming a subject in its own right. Well-crafted subtitles, legible on-screen text, translated versions: what used to be a bonus is becoming the norm.<\/p>

7. Consistency rather than one-off splashes<\/h2>

The underlying trend is the shift from a \u201cproject\u201d mindset to a \u201cflow\u201d mindset. Companies that succeed with video communication are those that produce regularly, with a clear editorial line and a consistent visual identity.<\/p>

In 2026, corporate video is no longer thought of as a one-off event, but as a regular appointment with your audience.<\/p><\/blockquote>

How to get started<\/h2>