{"id":603,"date":"2026-10-03T22:13:27","date_gmt":"2026-10-03T20:13:27","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/10-video-photo-concepts-social-media-2026\/"},"modified":"2026-10-04T10:09:44","modified_gmt":"2026-10-04T08:09:44","slug":"10-video-photo-concepts-social-media-2026","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/en\/10-video-photo-concepts-social-media-2026\/","title":{"rendered":"10 Video and Photo Concepts for Your Social Media in 2026"},"content":{"rendered":"[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4″][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]

Finding content ideas for social media is one of the most common challenges companies face. Yet a few simple, well-executed concepts are enough to feed your accounts all year. Here are ten video and photo formats that work particularly well in 2026, whatever the size of your company.<\/p>

1. Behind the scenes<\/h2>

Show what happens before the final result: preparing an order, setting up an event, making a product. This format creates closeness and adapts easily to both video and photo.<\/p>

2. The employee portrait<\/h2>

One person, one job, one anecdote. In 30 to 60 seconds, this format humanises your company and showcases your teams. In photo, a series of polished portraits works very well as a carousel.<\/p>

3. Before \/ after<\/h2>

A construction site, a makeover, a renovation, a product being transformed: the contrast instantly grabs attention. It suits video and photo carousels equally well.<\/p>

4. The product close-up<\/h2>

Textures, materials, gestures: a moving packshot or a series of detailed photos reveals the quality of your products. Ideal for e-commerce and campaigns.<\/p>

5. The customer question on video<\/h2>

Take a frequent customer question and answer it to camera, simply and directly. It\u2019s a useful format that demonstrates your expertise and builds trust.<\/p>

6. \u201cA day with\u2026\u201d<\/h2>

Follow a person or a team through a typical day, in short, punchy shots. This immersive format is especially popular for employer brand and recruitment.<\/p>

7. The time-lapse<\/h2>

Setting up a booth, preparing a room, a construction site, sunrise over your premises: condensing several hours into a few seconds gives a spectacular and highly shareable effect.<\/p>

8. The aerial view<\/h2>

A drone opening shot to set the scene for your location, your site or your event instantly adds scale. Use it sparingly to keep its impact.<\/p>

9. The storytelling photo carousel<\/h2>

A sequence of 5 to 10 photos that tell a story: the stages of a project, the highlights of an event, a collection. A carousel invites swiping and extends the time spent on your content.<\/p>

10. The recurring series<\/h2>

Create an appointment: \u201ctip of the month\u201d, \u201cFriday workshop\u201d, \u201cone customer, one story\u201d. A recurring segment simplifies your production and builds audience loyalty.<\/p>

The secret isn\u2019t having a brilliant idea every week, but a few well-chosen formats, kept up over time.<\/p><\/blockquote>

How to organise all this<\/h2>