{"id":609,"date":"2026-10-03T22:55:29","date_gmt":"2026-10-03T20:55:29","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/one-shoot-30-pieces-of-content\/"},"modified":"2026-10-04T10:10:08","modified_gmt":"2026-10-04T08:10:08","slug":"one-shoot-30-pieces-of-content","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/en\/one-shoot-30-pieces-of-content\/","title":{"rendered":"One shoot, 30 pieces of content: how to get the most from a production day"},"content":{"rendered":"[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<p class=\"wp-block-paragraph\">The most common mistake? Organizing a shoot to produce a single video. A production day mobilizes a crew, equipment, your team members and your premises: you might as well get the most out of it. With a little foresight, a single shoot can produce around thirty pieces of content.<\/p><h2 class=\"wp-block-heading\">The principle: think about adaptations from the start<\/h2><p class=\"wp-block-paragraph\">It all happens upstream. By listing in advance the channels and formats you need, the crew can shoot the footage required for each, frame for both horizontal and vertical, and plan photo sequences.<\/p><h2 class=\"wp-block-heading\">What one day can produce<\/h2><ul class=\"wp-block-list\"><li><strong>1 main film<\/strong> of 1 to 3 minutes for your website and presentations;<\/li><li><strong>3 to 5 short versions<\/strong> of 15 to 30 seconds for advertising and social networks;<\/li><li><strong>5 to 10 vertical formats<\/strong> for Reels, TikTok, Shorts and stories;<\/li><li><strong>interview excerpts<\/strong> that become so many video quotes;<\/li><li><strong>a photo series<\/strong>: portraits, teams, premises, products, details;<\/li><li><strong>B-roll shots<\/strong> you can reuse in your future videos.<\/li><\/ul><h2 class=\"wp-block-heading\">How to organize<\/h2><h3 class=\"wp-block-heading\">Before<\/h3><p class=\"wp-block-paragraph\">Draw up the list of expected content, prepare a precise schedule for the day and inform the people involved. The clearer the schedule, the more productive the day.<\/p><h3 class=\"wp-block-heading\">During<\/h3><p class=\"wp-block-paragraph\">Chain the sequences by location rather than by content, to limit setups. An experienced crew alternates between video and photo without losing time.<\/p><h3 class=\"wp-block-heading\">After<\/h3><p class=\"wp-block-paragraph\">Deliver the content gradually, according to your publishing calendar. You then have a ready-to-use stock for several weeks, even several months.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"wp-block-paragraph\">The cost of a shoot barely changes with the number of pieces of content you get from it. Their value does.<\/p><\/blockquote><h2 class=\"wp-block-heading\">The next step: consistency<\/h2><p class=\"wp-block-paragraph\">By repeating this kind of day at regular intervals, you build continuous, consistent and always up-to-date communication. That is the whole principle behind our <a href=\"https:\/\/thatdog.fr\/index.php\/en\/video-photo-business\/#annee\">year-round support<\/a>: a few planned shoots over the year, and content delivered month after month.<\/p><div class=\"tdp-cta\"><p><strong>How about planning your next shoot day?<\/strong><br>We help you list the useful content and organize a day that produces all of it.<\/p><a href=\"https:\/\/thatdog.fr\/index.php\/en\/video-photo-business\/#contact\">Request a quote \u2192<\/a><\/div>[\/et_pb_text][\/et_pb_column]\n\t\t\t[\/et_pb_row]\n\t\t[\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>A well-prepared shoot day can fuel your communication for months. Here is the method for turning a single shoot into dozens of pieces of content.<\/p>\n","protected":false},"author":1,"featured_media":287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[29],"tags":[71,73,61],"class_list":["post-609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-en","tag-budget-en","tag-filming","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>One shoot, 30 pieces of content: how to get the most from a production day - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/en\/one-shoot-30-pieces-of-content\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"One shoot, 30 pieces of content: how to get the most from a production day - That Dog\" \/>\n<meta property=\"og:description\" content=\"A well-prepared shoot day can fuel your communication for months. 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