{"id":615,"date":"2026-10-03T22:04:53","date_gmt":"2026-10-03T20:04:53","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/year-round-partnership-or-one-off-service\/"},"modified":"2026-10-04T10:10:39","modified_gmt":"2026-10-04T08:10:39","slug":"year-round-partnership-or-one-off-service","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/en\/year-round-partnership-or-one-off-service\/","title":{"rendered":"Year-Round Partnership or One-Off Service: Which Option Fits Your Content?"},"content":{"rendered":"[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<p class=\"wp-block-paragraph\">When a company calls on a videographer or photographer, it\u2019s often in a rush: a trade show approaching, a new website to illustrate, a product launch. This one-off approach works, but it has its limits. More and more companies are therefore choosing a year-round partnership. How do you know what suits you?<\/p><h2 class=\"wp-block-heading\">The one-off service: simple and targeted<\/h2><p class=\"wp-block-paragraph\">A one-off order meets a precise, identified need: a presentation film, event coverage, a series of product photos. It has real strengths:<\/p><ul class=\"wp-block-list\"><li>a clear budget defined in advance;<\/li><li>a single deliverable, easy to brief;<\/li><li>no long-term commitment.<\/li><\/ul><p class=\"wp-block-paragraph\">On the other hand, you have to start over with every project: a new brief, getting to know your business again, new logistics. And between two orders, your channels often stay silent.<\/p><h2 class=\"wp-block-heading\">The year-round partnership: consistency above all<\/h2><p class=\"wp-block-paragraph\">With an annual partnership, content is planned at the start of the year, around your key moments: seasonality, events, launches, recruitment. Shoots and photo sessions are spread across the months, and a library of images and videos builds up gradually.<\/p><h3 class=\"wp-block-heading\">The advantages<\/h3><ul class=\"wp-block-list\"><li>A regular presence on your channels, with no gaps;<\/li><li>A contact who knows your brand, your teams and your premises;<\/li><li>A consistent visual identity from one piece of content to the next;<\/li><li>Variations designed for each channel from the shoot onwards;<\/li><li>Less time spent briefing, more time for your own work.<\/li><\/ul><h3 class=\"wp-block-heading\">Points to watch<\/h3><p class=\"wp-block-paragraph\">An annual partnership requires a minimum of forward planning and regular dialogue. You also have to accept some flexibility: a well-built schedule knows how to adapt to what\u2019s happening in the company.<\/p><h2 class=\"wp-block-heading\">How to choose?<\/h2><p class=\"wp-block-paragraph\">Ask yourself three simple questions:<\/p><ul class=\"wp-block-list\"><li><strong>How often do you need new content?<\/strong> If it\u2019s more than two or three times a year, a partnership quickly becomes more efficient.<\/li><li><strong>Are your channels fed regularly?<\/strong> If your social networks sometimes go silent for weeks, planning is the answer.<\/li><li><strong>Is your image consistent from one medium to another?<\/strong> The same eye throughout the year guarantees a strong identity.<\/li><\/ul><p class=\"wp-block-paragraph\">There\u2019s no right or wrong option: it all depends on your business and your objectives. That\u2019s why at that dog, we offer both, and we help you choose.<\/p><div class=\"tdp-cta\"><p><strong>A content project for your company?<\/strong><br>Let\u2019s talk: we\u2019ll suggest a format suited to your objectives and your budget.<\/p><a href=\"https:\/\/thatdog.fr\/index.php\/en\/video-photo-business\/#contact\">Request a quote \u2192<\/a><\/div>[\/et_pb_text][\/et_pb_column]\n\t\t\t[\/et_pb_row]\n\t\t[\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Should you order a film when the need arises, or plan your content across the whole year? Advantages, limits and advice for choosing the option that suits your company.<\/p>\n","protected":false},"author":1,"featured_media":244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[29],"tags":[71,75],"class_list":["post-615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-en","tag-budget-en","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Year-Round Partnership or One-Off Service: Which Option Fits Your Content? - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/en\/year-round-partnership-or-one-off-service\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Year-Round Partnership or One-Off Service: Which Option Fits Your Content? - That Dog\" \/>\n<meta property=\"og:description\" content=\"Should you order a film when the need arises, or plan your content across the whole year? 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