{"id":616,"date":"2026-10-03T22:55:21","date_gmt":"2026-10-03T20:55:21","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/how-to-brief-videographer-photographer\/"},"modified":"2026-10-04T10:10:39","modified_gmt":"2026-10-04T08:10:39","slug":"how-to-brief-videographer-photographer","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/en\/how-to-brief-videographer-photographer\/","title":{"rendered":"How to brief a videographer or photographer"},"content":{"rendered":"[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4″][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]

You have decided to call on a studio for a video or a photo session. Excellent decision. For the result to match your expectations, one step is decisive: the brief. You don\u2019t need a twenty-page document, just a few clear answers.<\/p>

1. Why this content?<\/h2>

Start with the goal: raise awareness of a product, recruit, reassure prospects, showcase an event\u2026 A clear goal lets the professional suggest the right format, the right length and the right tone.<\/p>

2. For whom?<\/h2>

Individual customers, decision-makers, candidates, partners, team members: you don\u2019t speak to everyone in the same way. Describe your audience, its expectations and what makes it react.<\/p>

3. What key message?<\/h2>

If your audience could remember only one thing, what would it be? A video that tries to say everything often says nothing. A strong message beats an exhaustive list.<\/p>

4. Where will it be published?<\/h2>

Website, LinkedIn, Instagram, trade show screen, online advertising, sales presentation: each channel has its formats (horizontal, vertical, square) and ideal lengths. Knowing this in advance lets us plan everything from the shoot.<\/p>

5. Practical constraints<\/h2>