{"id":624,"date":"2026-10-03T22:03:53","date_gmt":"2026-10-03T20:03:53","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/prepare-corporate-video-shoot-checklist\/"},"modified":"2026-10-04T10:11:20","modified_gmt":"2026-10-04T08:11:20","slug":"prepare-corporate-video-shoot-checklist","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/en\/prepare-corporate-video-shoot-checklist\/","title":{"rendered":"How to Prepare a Corporate Video Shoot: The Checklist"},"content":{"rendered":"<p class=\"wp-block-paragraph\">On shoot day, everything moves fast: setting up equipment, lighting, sound, filming, interviews. For the day to go smoothly and the result to live up to expectations, preparation is essential. Here are the points to check with your production team.<\/p><h2 class=\"wp-block-heading\">1. Clarify the objective and the audience<\/h2><p class=\"wp-block-paragraph\">Before talking technique, you need to know who the video is for and what it should achieve: make people want to buy, reassure, recruit, inform. This objective guides everything else, from the film\u2019s length to the tone used.<\/p><h2 class=\"wp-block-heading\">2. Define the formats and distribution channels<\/h2><p class=\"wp-block-paragraph\">A film for your website, vertical formats for social media, a short version for a trade show: each use has its constraints. Anticipating them lets us frame accordingly from the shoot, rather than reframing in a panic during editing.<\/p><h2 class=\"wp-block-heading\">3. Choose and prepare the locations<\/h2><ul class=\"wp-block-list\"><li>Identify the spaces most representative of your business;<\/li><li>Allow time for tidying up: whatever is lying around shows on camera;<\/li><li>Think about noise (machines, air conditioning, traffic) for interviews;<\/li><li>Check access to power outlets and the space available for equipment.<\/li><\/ul><h2 class=\"wp-block-heading\">4. Prepare the people on camera<\/h2><p class=\"wp-block-paragraph\">Being filmed can be intimidating. Let those concerned know in advance, explain how the day will unfold and reassure them: a good videographer knows how to put people at ease and guide them. Avoid having people memorise a script; it\u2019s better to prepare a few questions and let them speak naturally.<\/p><h3 class=\"wp-block-heading\">On clothing<\/h3><p class=\"wp-block-paragraph\">Favour plain clothing, without small patterns or tight stripes, which can create unwanted effects on camera. Outfits close to your brand identity are often a good choice.<\/p><h2 class=\"wp-block-heading\">5. Build a realistic schedule<\/h2><p class=\"wp-block-paragraph\">List the sequences to shoot, the locations and the people involved, then build a schedule for the day with a bit of margin. An interview always takes longer than planned, between set-up and the various takes.<\/p><h2 class=\"wp-block-heading\">6. Anticipate authorisations<\/h2><ul class=\"wp-block-list\"><li>Image-rights authorisations from the people filmed;<\/li><li>Permission from the owner or manager if you\u2019re filming outside your premises;<\/li><li>Specific authorisations for aerial drone footage;<\/li><li>Checking logos, brands and artworks visible on camera.<\/li><\/ul><h2 class=\"wp-block-heading\">7. Appoint a point person<\/h2><p class=\"wp-block-paragraph\">On the day, someone on your side should be able to answer questions, open doors and liaise with the teams. It saves a considerable amount of time.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"wp-block-paragraph\">A well-prepared shoot means a crew that can focus on what matters: making beautiful images.<\/p><\/blockquote><p class=\"wp-block-paragraph\">At that dog, we support you through all this preparation, from the initial conversation to the shooting schedule, so you have nothing to forget.<\/p><div class=\"tdp-cta\"><p><strong>A content project for your company?<\/strong><br>Let\u2019s talk: we\u2019ll suggest a format suited to your objectives and your budget.<\/p><a href=\"https:\/\/thatdog.fr\/index.php\/en\/video-photo-business\/#contact\">Request a quote \u2192<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>A successful shoot is largely decided before the day itself. Objectives, locations, speakers, schedule, authorisations: here\u2019s the checklist for preparing your corporate video shoot with peace of mind.<\/p>\n","protected":false},"author":1,"featured_media":245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[29],"tags":[73,59],"class_list":["post-624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-en","tag-filming","tag-video-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Prepare a Corporate Video Shoot: The Checklist - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/en\/prepare-corporate-video-shoot-checklist\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Prepare a Corporate Video Shoot: The Checklist - That Dog\" \/>\n<meta property=\"og:description\" content=\"A successful shoot is largely decided before the day itself. 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