{"id":640,"date":"2026-10-03T22:58:32","date_gmt":"2026-10-03T20:58:32","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/trade-show-photo-video-content\/"},"modified":"2026-10-04T12:30:00","modified_gmt":"2026-10-04T10:30:00","slug":"trade-show-photo-video-content","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/en\/trade-show-photo-video-content\/","title":{"rendered":"Trade Shows: Maximize Your Presence with Content"},"content":{"rendered":"<p>[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]<br \/>\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]<br \/>\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<\/p>\n<p>Booth, travel, teams mobilized: taking part in a trade show is a substantial investment. Yet once the doors close, often all that remains is a few photos taken on the fly. With a content strategy, a trade show can become a source of visibility well beyond its few days.<\/p>\n<h2 class=\"wp-block-heading\">Before the show: set the date<\/h2>\n<ul class=\"wp-block-list\">\n<li>a teaser video to announce your presence and your booth number;<\/li>\n<li>a presentation of the new products you&rsquo;re about to unveil;<\/li>\n<li>personalized invitations with a short video message.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">At the booth: attract and retain<\/h2>\n<p>A screen playing your presentation film or your work catches the eye and makes it easier to start conversations. Plan for a muted, subtitled, looping version, suited to the ambient noise.<\/p>\n<h2 class=\"wp-block-heading\">During the show: capture the energy<\/h2>\n<ul class=\"wp-block-list\">\n<li>the highlights at the booth: demonstrations, talks, important visits;<\/li>\n<li>interviews with your teams, customers or partners;<\/li>\n<li>short formats published live on your social networks;<\/li>\n<li>quality photos for the press and your materials.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">After the show: extend the impact<\/h2>\n<p>A punchy one-to-two-minute aftermovie, interview excerpts, a photo gallery, a thank-you message to visitors: so much content to stay in touch, follow up with the prospects you met and prepare for the next edition.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>A trade show lasts three days. The content you produce there can work all year.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">How we step in<\/h2>\n<p>We cover many trade shows and professional events with a light, discreet crew, able to film, photograph and deliver short formats quickly during the event. We prepare with you in advance the list of moments not to be missed.<\/p>\n<div class=\"tdp-cta\">\n<p><strong>A trade show coming up?<\/strong><br \/>Tell us about your event: we&rsquo;ll propose a coverage plan that fits.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/index.php\/en\/video-photo-business\/#contact\">Request a quote \u2192<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column]<br \/>\n\t\t\t[\/et_pb_row]<br \/>\n\t\t[\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trade show is a major investment. Before, during and after, video and photo let you multiply its impact. The guide to getting the most out of it.<\/p>\n","protected":false},"author":1,"featured_media":864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[29],"tags":[67,81,61,59],"class_list":["post-640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-en","tag-events","tag-photography","tag-social-media","tag-video-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trade Shows: Maximize Your Presence with Content - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/en\/trade-show-photo-video-content\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trade Shows: Maximize Your Presence with Content - That Dog\" \/>\n<meta property=\"og:description\" content=\"A trade show is a major investment. 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