{"id":693,"date":"2026-10-03T22:55:05","date_gmt":"2026-10-03T20:55:05","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/retorno-inversion-video-empresa\/"},"modified":"2026-10-04T10:31:34","modified_gmt":"2026-10-04T08:31:34","slug":"retorno-inversion-video-empresa","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/es\/retorno-inversion-video-empresa\/","title":{"rendered":"V\u00eddeo de empresa: \u00bfc\u00f3mo medir su retorno de la inversi\u00f3n?"},"content":{"rendered":"[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<p class=\"wp-block-paragraph\">Invertir en un v\u00eddeo profesional implica un presupuesto, y es natural preguntarse qu\u00e9 va a aportar. Buena noticia: a diferencia de muchas acciones de comunicaci\u00f3n, el v\u00eddeo se mide con bastante facilidad, siempre que se definan los objetivos desde el principio.<\/p><h2 class=\"wp-block-heading\">Empezar por el objetivo, no por el formato<\/h2><p class=\"wp-block-paragraph\">Un v\u00eddeo puede servir para muchas cosas: dar a conocer una marca, generar solicitudes de presupuesto, facilitar una venta, reclutar, formar, fidelizar. Cada objetivo requiere indicadores distintos. La primera pregunta no es, por tanto, \u00ab\u00bfqu\u00e9 v\u00eddeo?\u00bb, sino \u00ab\u00bfpara conseguir qu\u00e9?\u00bb.<\/p><h2 class=\"wp-block-heading\">Los indicadores a seguir seg\u00fan sus objetivos<\/h2><h3 class=\"wp-block-heading\">Notoriedad<\/h3><ul class=\"wp-block-list\"><li>el n\u00famero de visualizaciones y el alcance en redes sociales;<\/li><li>la tasa de visionado completo;<\/li><li>las veces que se comparte y las menciones de su marca.<\/li><\/ul><h3 class=\"wp-block-heading\">Conversi\u00f3n<\/h3><ul class=\"wp-block-list\"><li>la tasa de conversi\u00f3n de las p\u00e1ginas que integran el v\u00eddeo, comparada con la de las p\u00e1ginas sin v\u00eddeo;<\/li><li>el n\u00famero de solicitudes de contacto o de presupuesto;<\/li><li>el tiempo de permanencia en su sitio web.<\/li><\/ul><h3 class=\"wp-block-heading\">Venta y relaci\u00f3n con el cliente<\/h3><ul class=\"wp-block-list\"><li>la duraci\u00f3n del ciclo de venta;<\/li><li>el n\u00famero de preguntas recurrentes que se evitan gracias a un v\u00eddeo explicativo;<\/li><li>las opiniones de sus comerciales, que utilizan el v\u00eddeo en las reuniones.<\/li><\/ul><h3 class=\"wp-block-heading\">Reclutamiento<\/h3><ul class=\"wp-block-list\"><li>el n\u00famero de candidaturas recibidas;<\/li><li>su adecuaci\u00f3n al puesto;<\/li><li>el porcentaje de candidatos que mencionan el v\u00eddeo en la entrevista.<\/li><\/ul><h2 class=\"wp-block-heading\">Pensar en coste por uso<\/h2><p class=\"wp-block-paragraph\">Un v\u00eddeo bien concebido no se usa una sola vez. Vive en su web, sus redes sociales, sus ferias, sus presentaciones comerciales y sus campa\u00f1as publicitarias, a veces durante varios a\u00f1os. Dividido entre el n\u00famero de usos y de personas alcanzadas, su coste real suele resultar muy razonable.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"wp-block-paragraph\">La pregunta no es \u00ab\u00bfcu\u00e1nto cuesta este v\u00eddeo?\u00bb, sino \u00ab\u00bfcu\u00e1nto tiempo va a trabajar para nosotros?\u00bb.<\/p><\/blockquote><h2 class=\"wp-block-heading\">Multiplicar el valor de un rodaje<\/h2><p class=\"wp-block-paragraph\">Para maximizar el retorno de la inversi\u00f3n, lo m\u00e1s eficaz es anticipar las versiones derivadas: una pieza principal, formatos cortos verticales, extractos para publicidad, fotos realizadas el mismo d\u00eda. As\u00ed, un solo rodaje puede alimentar toda su comunicaci\u00f3n durante meses.<\/p><h2 class=\"wp-block-heading\">Lo que hacemos en that dog<\/h2><p class=\"wp-block-paragraph\">Antes de cada proyecto, definimos con usted los objetivos y los usos previstos, para concebir contenidos que realmente sirvan a su actividad. Y como la regularidad da resultados, tambi\u00e9n ofrecemos un <a href=\"https:\/\/thatdog.fr\/index.php\/es\/video-foto-empresas\/#annee\">acompa\u00f1amiento durante todo el a\u00f1o<\/a> que permite construir un verdadero capital de im\u00e1genes.<\/p><div class=\"tdp-cta\"><p><strong>Hagamos que sus im\u00e1genes trabajen<\/strong><br>Cu\u00e9ntenos sus objetivos: le proponemos los contenidos con mayor impacto para su presupuesto.<\/p><a href=\"https:\/\/thatdog.fr\/index.php\/es\/video-foto-empresas\/#contact\">Solicitar presupuesto \u2192<\/a><\/div>[\/et_pb_text][\/et_pb_column]\n\t\t\t[\/et_pb_row]\n\t\t[\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Un v\u00eddeo no es un gasto de comunicaci\u00f3n como otro cualquiera: bien pensado, trabaja para usted durante meses. As\u00ed se definen los objetivos y se mide lo que aporta.<\/p>\n","protected":false},"author":1,"featured_media":281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[190,186,168],"class_list":["post-693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-es","tag-estrategia","tag-presupuesto","tag-video-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u00eddeo de empresa: \u00bfc\u00f3mo medir su retorno de la inversi\u00f3n? - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/es\/retorno-inversion-video-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00eddeo de empresa: \u00bfc\u00f3mo medir su retorno de la inversi\u00f3n? - That Dog\" \/>\n<meta property=\"og:description\" content=\"Un v\u00eddeo no es un gasto de comunicaci\u00f3n como otro cualquiera: bien pensado, trabaja para usted durante meses. 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