{"id":702,"date":"2026-10-03T22:57:56","date_gmt":"2026-10-03T20:57:56","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/linkedin-formatos-video-empresa\/"},"modified":"2026-10-04T10:32:03","modified_gmt":"2026-10-04T08:32:03","slug":"linkedin-formatos-video-empresa","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/es\/linkedin-formatos-video-empresa\/","title":{"rendered":"LinkedIn: los formatos de v\u00eddeo que funcionan para las empresas"},"content":{"rendered":"<p>[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]<br \/>\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]<br \/>\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<\/p>\n<p>LinkedIn ya no es solo un curr\u00edculum en l\u00ednea. Hoy es una red donde las empresas desarrollan su notoriedad, encuentran clientes y reclutan. Y, como en otras plataformas, el v\u00eddeo ocupa en ella un lugar cada vez m\u00e1s importante. Pero hay que elegir los formatos adecuados.<\/p>\n<h2 class=\"wp-block-heading\">Las particularidades de LinkedIn<\/h2>\n<ul class=\"wp-block-list\">\n<li>un p\u00fablico profesional, que suele buscar informaci\u00f3n \u00fatil;<\/li>\n<li>una consulta frecuente desde el m\u00f3vil, a menudo sin sonido;<\/li>\n<li>una preferencia por la autenticidad y la experiencia frente a la publicidad.<\/li>\n<\/ul>\n<p>Consecuencia: subt\u00edtulos imprescindibles, formato vertical o cuadrado preferible y mensajes claros desde los primeros segundos.<\/p>\n<h2 class=\"wp-block-heading\">Los formatos que funcionan<\/h2>\n<h3 class=\"wp-block-heading\">La palabra del experto<\/h3>\n<p>Un directivo o un colaborador comparte un consejo, un an\u00e1lisis o una experiencia en menos de un minuto. Sencillo y eficaz para afianzar su experiencia.<\/p>\n<h3 class=\"wp-block-heading\">El caso de cliente<\/h3>\n<p>Un proyecto presentado en im\u00e1genes, con el problema de partida y el resultado obtenido. Ideal para mostrar de forma concreta lo que usted hace.<\/p>\n<h3 class=\"wp-block-heading\">El detr\u00e1s de c\u00e1maras<\/h3>\n<p>Un taller, una obra, la preparaci\u00f3n de un evento: los contenidos que muestran el lado oculto suelen lograr muy buena interacci\u00f3n.<\/p>\n<h3 class=\"wp-block-heading\">Los retratos<\/h3>\n<p>Presentar a sus colaboradores humaniza su empresa y alimenta su marca empleadora. Adem\u00e1s, las personas retratadas suelen compartirlos de nuevo, lo que ampl\u00eda su audiencia.<\/p>\n<h3 class=\"wp-block-heading\">Los momentos destacados<\/h3>\n<p>Feria, inauguraci\u00f3n, aniversario, nuevo cliente: un formato corto y din\u00e1mico, publicado con rapidez, pone en valor sus novedades.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>En LinkedIn no se sigue a una marca. Se sigue a personas y a ideas.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">Nuestros consejos de producci\u00f3n<\/h2>\n<ul class=\"wp-block-list\">\n<li>grabar pensando desde el principio en el formato vertical o cuadrado;<\/li>\n<li>cuidar los tres primeros segundos;<\/li>\n<li>a\u00f1adir subt\u00edtulos legibles y con los colores de su marca;<\/li>\n<li>apostar por la constancia en lugar de una acci\u00f3n puntual.<\/li>\n<\/ul>\n<p>En nuestros rodajes, prevemos siempre las versiones para LinkedIn, de modo que cada producci\u00f3n alimente tambi\u00e9n su presencia en esta red.<\/p>\n<div class=\"tdp-cta\">\n<p><strong>Impulse su presencia en LinkedIn<\/strong><br \/>Producimos v\u00eddeos pensados para LinkedIn, subtitulados y listos para publicar.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/index.php\/es\/video-foto-empresas\/#contact\">Solicitar presupuesto \u2192<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column]<br \/>\n\t\t\t[\/et_pb_row]<br \/>\n\t\t[\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn se ha convertido en una red muy visual, donde el v\u00eddeo ocupa un lugar cada vez mayor. Estos son los formatos que generan interacci\u00f3n entre los responsables de decisi\u00f3n y los candidatos.<\/p>\n","protected":false},"author":1,"featured_media":309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[190,172,168],"class_list":["post-702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-es","tag-estrategia","tag-redes-sociales","tag-video-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn: los formatos de v\u00eddeo que funcionan para las empresas - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/es\/linkedin-formatos-video-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn: los formatos de v\u00eddeo que funcionan para las empresas - That Dog\" \/>\n<meta property=\"og:description\" content=\"LinkedIn se ha convertido en una red muy visual, donde el v\u00eddeo ocupa un lugar cada vez mayor. Estos son los formatos que generan interacci\u00f3n entre los responsables de decisi\u00f3n y los candidatos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thatdog.fr\/index.php\/es\/linkedin-formatos-video-empresa\/\" \/>\n<meta property=\"og:site_name\" content=\"That Dog\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-03T20:57:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-04T08:32:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/linkedin-formats-video-entreprise.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/linkedin-formatos-video-empresa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/linkedin-formatos-video-empresa\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#\\\/schema\\\/person\\\/3596de19a009e34a4d5106aab1b8f349\"},\"headline\":\"LinkedIn: los formatos de v\u00eddeo que funcionan para las empresas\",\"datePublished\":\"2026-10-03T20:57:56+00:00\",\"dateModified\":\"2026-10-04T08:32:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/linkedin-formatos-video-empresa\\\/\"},\"wordCount\":392,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/linkedin-formatos-video-empresa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/linkedin-formats-video-entreprise.jpg\",\"keywords\":[\"Estrategia\",\"Redes sociales\",\"V\u00eddeo\"],\"articleSection\":[\"Art\u00edculos\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/linkedin-formatos-video-empresa\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/linkedin-formatos-video-empresa\\\/\",\"url\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/linkedin-formatos-video-empresa\\\/\",\"name\":\"LinkedIn: los formatos de v\u00eddeo que funcionan para las empresas - That Dog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/linkedin-formatos-video-empresa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/linkedin-formatos-video-empresa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/linkedin-formats-video-entreprise.jpg\",\"datePublished\":\"2026-10-03T20:57:56+00:00\",\"dateModified\":\"2026-10-04T08:32:03+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#\\\/schema\\\/person\\\/3596de19a009e34a4d5106aab1b8f349\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/linkedin-formatos-video-empresa\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/linkedin-formatos-video-empresa\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/linkedin-formatos-video-empresa\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/linkedin-formats-video-entreprise.jpg\",\"contentUrl\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/linkedin-formats-video-entreprise.jpg\",\"width\":1800,\"height\":1200,\"caption\":\"Photo : Joseph Frank \\\/ Unsplash\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/linkedin-formatos-video-empresa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thatdog.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LinkedIn: los formatos de v\u00eddeo que funcionan para las empresas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#website\",\"url\":\"https:\\\/\\\/thatdog.fr\\\/\",\"name\":\"That Dog\",\"description\":\"Digital Media Studio \u2013 vid\u00e9o, photo et contenus pour les entreprises et les marques\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thatdog.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#\\\/schema\\\/person\\\/3596de19a009e34a4d5106aab1b8f349\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/thatdog.fr\"],\"url\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LinkedIn: los formatos de v\u00eddeo que funcionan para las empresas - That Dog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thatdog.fr\/index.php\/es\/linkedin-formatos-video-empresa\/","og_locale":"fr_FR","og_type":"article","og_title":"LinkedIn: los formatos de v\u00eddeo que funcionan para las empresas - That Dog","og_description":"LinkedIn se ha convertido en una red muy visual, donde el v\u00eddeo ocupa un lugar cada vez mayor. Estos son los formatos que generan interacci\u00f3n entre los responsables de decisi\u00f3n y los candidatos.","og_url":"https:\/\/thatdog.fr\/index.php\/es\/linkedin-formatos-video-empresa\/","og_site_name":"That Dog","article_published_time":"2026-10-03T20:57:56+00:00","article_modified_time":"2026-10-04T08:32:03+00:00","og_image":[{"width":1800,"height":1200,"url":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/linkedin-formats-video-entreprise.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"admin","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thatdog.fr\/index.php\/es\/linkedin-formatos-video-empresa\/#article","isPartOf":{"@id":"https:\/\/thatdog.fr\/index.php\/es\/linkedin-formatos-video-empresa\/"},"author":{"name":"admin","@id":"https:\/\/thatdog.fr\/#\/schema\/person\/3596de19a009e34a4d5106aab1b8f349"},"headline":"LinkedIn: los formatos de v\u00eddeo que funcionan para las empresas","datePublished":"2026-10-03T20:57:56+00:00","dateModified":"2026-10-04T08:32:03+00:00","mainEntityOfPage":{"@id":"https:\/\/thatdog.fr\/index.php\/es\/linkedin-formatos-video-empresa\/"},"wordCount":392,"commentCount":0,"image":{"@id":"https:\/\/thatdog.fr\/index.php\/es\/linkedin-formatos-video-empresa\/#primaryimage"},"thumbnailUrl":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/linkedin-formats-video-entreprise.jpg","keywords":["Estrategia","Redes sociales","V\u00eddeo"],"articleSection":["Art\u00edculos"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thatdog.fr\/index.php\/es\/linkedin-formatos-video-empresa\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thatdog.fr\/index.php\/es\/linkedin-formatos-video-empresa\/","url":"https:\/\/thatdog.fr\/index.php\/es\/linkedin-formatos-video-empresa\/","name":"LinkedIn: los formatos de v\u00eddeo que funcionan para las empresas - That Dog","isPartOf":{"@id":"https:\/\/thatdog.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thatdog.fr\/index.php\/es\/linkedin-formatos-video-empresa\/#primaryimage"},"image":{"@id":"https:\/\/thatdog.fr\/index.php\/es\/linkedin-formatos-video-empresa\/#primaryimage"},"thumbnailUrl":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/linkedin-formats-video-entreprise.jpg","datePublished":"2026-10-03T20:57:56+00:00","dateModified":"2026-10-04T08:32:03+00:00","author":{"@id":"https:\/\/thatdog.fr\/#\/schema\/person\/3596de19a009e34a4d5106aab1b8f349"},"breadcrumb":{"@id":"https:\/\/thatdog.fr\/index.php\/es\/linkedin-formatos-video-empresa\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thatdog.fr\/index.php\/es\/linkedin-formatos-video-empresa\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/thatdog.fr\/index.php\/es\/linkedin-formatos-video-empresa\/#primaryimage","url":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/linkedin-formats-video-entreprise.jpg","contentUrl":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/linkedin-formats-video-entreprise.jpg","width":1800,"height":1200,"caption":"Photo : Joseph Frank \/ Unsplash"},{"@type":"BreadcrumbList","@id":"https:\/\/thatdog.fr\/index.php\/es\/linkedin-formatos-video-empresa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thatdog.fr\/"},{"@type":"ListItem","position":2,"name":"LinkedIn: los formatos de v\u00eddeo que funcionan para las empresas"}]},{"@type":"WebSite","@id":"https:\/\/thatdog.fr\/#website","url":"https:\/\/thatdog.fr\/","name":"That Dog","description":"Digital Media Studio \u2013 vid\u00e9o, photo et contenus pour les entreprises et les marques","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thatdog.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/thatdog.fr\/#\/schema\/person\/3596de19a009e34a4d5106aab1b8f349","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/thatdog.fr"],"url":"https:\/\/thatdog.fr\/index.php\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts\/702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/comments?post=702"}],"version-history":[{"count":1,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts\/702\/revisions"}],"predecessor-version":[{"id":704,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts\/702\/revisions\/704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/media\/309"}],"wp:attachment":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/media?parent=702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/categories?post=702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/tags?post=702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}