{"id":705,"date":"2026-10-04T00:43:59","date_gmt":"2026-10-03T22:43:59","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/hosteleria-restauracion-alta-gama-video-foto-dron\/"},"modified":"2026-10-04T12:32:08","modified_gmt":"2026-10-04T10:32:08","slug":"hosteleria-restauracion-alta-gama-video-foto-dron","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/es\/hosteleria-restauracion-alta-gama-video-foto-dron\/","title":{"rendered":"Hosteler\u00eda y restauraci\u00f3n de alta gama: im\u00e1genes que hacen reservar"},"content":{"rendered":"<p>[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]<br \/>\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]<br \/>\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<\/p>\n<p>Nadie reserva una habitaci\u00f3n porque la ficha diga \u00abtranquila y confortable\u00bb. Se reserva porque uno se ha visto, durante unos segundos, en esa terraza al atardecer, con una copa en la mano. En la hosteler\u00eda y la restauraci\u00f3n de alta gama, la imagen se encarga de despertar el deseo, mucho antes que la tarifa.<\/p>\n<h2 class=\"wp-block-heading\">Un d\u00eda, cuatro promesas<\/h2>\n<p>Piense su rodaje como la jornada de un cliente, desde que se despierta hasta la cena. En cada momento, una promesa que mostrar:<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Momento<\/th>\n<th>Lo que se muestra<\/th>\n<th>Imagen que prever<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>La ma\u00f1ana<\/td>\n<td>El despertar, la luz en la habitaci\u00f3n, el desayuno<\/td>\n<td>Fotos de las habitaciones, v\u00eddeo de ambiente<\/td>\n<\/tr>\n<tr>\n<td>El d\u00eda<\/td>\n<td>Los espacios, el spa, la piscina, las vistas<\/td>\n<td>Fotos amplias, dron para situar el lugar<\/td>\n<\/tr>\n<tr>\n<td>La noche<\/td>\n<td>La mesa, el bar, las luces que se encienden<\/td>\n<td>Planos de luz suave, gestos del chef<\/td>\n<\/tr>\n<tr>\n<td>Todo el a\u00f1o<\/td>\n<td>Las estaciones, los eventos, los equipos<\/td>\n<td>Secuencias planificadas a lo largo de los meses<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>La <strong>golden hour<\/strong>, u hora dorada, es la franja que sigue al amanecer y precede al atardecer: la luz es c\u00e1lida, rasante y favorece a las fachadas, la piedra y los rostros. Es corta, as\u00ed que conviene reservarla para sus mejores planos, como el exterior, la piscina o la terraza.<\/p>\n<h2 class=\"wp-block-heading\">Qu\u00e9 filmar y qu\u00e9 se olvida<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>El v\u00eddeo de ambiente<\/strong>: de 60 a 90 segundos, sin palabrer\u00eda, que marque el ritmo del lugar. El vapor de un caf\u00e9, una cortina que se mueve, una puerta que se abre a la luz.<\/li>\n<li><strong>Las fotos de los espacios<\/strong>: habitaciones, suites, spa, sala del restaurante, mesa puesta, bar. Ordenados, luminosos, sin desorden ni reflejos molestos, y tomadas con la focal adecuada para no deformar los vol\u00famenes.<\/li>\n<li><strong>El dron<\/strong>: sit\u00faa el lugar en su paisaje (el vi\u00f1edo, la playa, el casco antiguo), algo que ninguna foto a ras de suelo muestra. Res\u00e9rvelo para contextualizar, no para todo.<\/li>\n<li><strong>Las personas<\/strong>: el chef, la gobernanta, el sumiller, el jardinero. Un gesto de oficio vale m\u00e1s que mil adjetivos, y es lo que realmente distingue a un establecimiento.<\/li>\n<\/ul>\n<div class=\"tdp-tip\">\n<p><strong>Consejo<\/strong> Muestre las cuatro estaciones si su lugar cambia: jard\u00edn en flor, chimenea en invierno, vendimia. Una sola estaci\u00f3n en sus im\u00e1genes limita tambi\u00e9n los periodos en que apetece reservar con usted.<\/p>\n<\/div>\n<h2 class=\"wp-block-heading\">El dron, con m\u00e9todo<\/h2>\n<p>El dron embellece, pero est\u00e1 regulado. En la categor\u00eda \u00ababierta\u00bb, la altura m\u00e1xima de vuelo es de 120 metros, hay que mantener el aparato a la vista directa y, seg\u00fan la subcategor\u00eda, el sobrevuelo de personas est\u00e1 prohibido (A3) o muy limitado. Los pilotos deben haber seguido una formaci\u00f3n y aprobado un examen, y un dron de m\u00e1s de 250 g debe registrarse. Si su hotel da a una playa o a un lugar concurrido, es mejor rodar a primera hora de la ma\u00f1ana, cuando nadie pasa por debajo. Nuestro art\u00edculo sobre la <a href=\"https:\/\/thatdog.fr\/index.php\/es\/tomas-dron-empresa-comunicacion\/\">toma de im\u00e1genes con dron para empresas<\/a> detalla el procedimiento.<\/p>\n<h2 class=\"wp-block-heading\">D\u00f3nde trabajan sus im\u00e1genes para usted<\/h2>\n<h3 class=\"wp-block-heading\">En Google<\/h3>\n<p>Su ficha de establecimiento suele ser el primer contacto. Google acepta fotos en formato JPG o PNG, y v\u00eddeos de hasta 30 segundos y 75 MB, con un m\u00ednimo de 720p. Recomienda fotos n\u00edtidas, bien iluminadas, sin retoques excesivos ni filtros. Cuente tambi\u00e9n con un plazo de validaci\u00f3n antes de que aparezcan. Actual\u00edcelas con regularidad, para que la ficha siga siendo fiel a lo que viven sus clientes.<\/p>\n<h3 class=\"wp-block-heading\">En Booking, Airbnb y las dem\u00e1s<\/h3>\n<p>Cada plataforma tiene sus normas de orden y de formato: inf\u00f3rmese antes de subir nada. Ponga primero las im\u00e1genes que mejor venden, porque la primera foto es la que el viajero ve antes. Evite subir im\u00e1genes demasiado oscuras o que prometan m\u00e1s de lo que se vive en el lugar: la decepci\u00f3n se paga en opiniones.<\/p>\n<h3 class=\"wp-block-heading\">En su web y en redes sociales<\/h3>\n<p>Un bonito v\u00eddeo de ambiente en la parte superior de la p\u00e1gina, fotos de gran formato y extractos verticales para Instagram o TikTok (vea nuestro art\u00edculo sobre los <a href=\"https:\/\/thatdog.fr\/index.php\/es\/formatos-verticales-redes-sociales-video\/\">formatos verticales<\/a>). Muestre el detr\u00e1s de las c\u00e1maras: la ma\u00f1ana en la cocina, la preparaci\u00f3n de un c\u00f3ctel. Estas secuencias tranquilizan y dan ganas de unirse a la fiesta.<\/p>\n<h2 class=\"wp-block-heading\">Rodar sin molestar a sus clientes<\/h2>\n<p>Sus hu\u00e9spedes est\u00e1n de vacaciones. Se filman los espacios comunes en horas tranquilas, se avisa el d\u00eda anterior y se encuadra sin mostrar rostros que no han dado su consentimiento. Si aparecen clientes, se necesita su autorizaci\u00f3n, como con cualquier persona identificable. Para sus equipos, un acuerdo por escrito es la base.<\/p>\n<p>En that dog rodamos con una c\u00e1mara de cine RED V-Raptor 8K, \u00f3pticas de cine y un dron, e iluminamos los interiores con tubos Astera y focos COB, para lograr im\u00e1genes a la altura de la experiencia que usted ofrece. V\u00eddeo, foto, dron: un solo rodaje puede alimentar su web, sus fichas y sus redes sociales durante toda la temporada.<\/p>\n<h2 class=\"wp-block-heading\">Para profundizar<\/h2>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ecologie.gouv.fr\/politiques-publiques\/exploitation-drones-categorie-ouverte\" target=\"_blank\" rel=\"noopener\">Ministerio franc\u00e9s de la Transici\u00f3n Ecol\u00f3gica: explotaci\u00f3n de drones en categor\u00eda abierta (en franc\u00e9s)<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/business\/answer\/6103862?hl=en\" target=\"_blank\" rel=\"noopener\">Ayuda de Google: fotos y v\u00eddeos del perfil del establecimiento<\/a><\/li>\n<li><a href=\"https:\/\/www.cnil.fr\/fr\/lutilisation-de-limage-des-personnes-0\" target=\"_blank\" rel=\"noopener\">CNIL: el uso de la imagen de las personas (en franc\u00e9s)<\/a><\/li>\n<\/ul>\n<p><em>Este art\u00edculo ofrece orientaciones generales y no sustituye el asesoramiento jur\u00eddico.<\/em><\/p>\n<div class=\"tdp-cta\">\n<p><strong>Despierte las ganas de reservar<\/strong><br \/>Cu\u00e9ntenos c\u00f3mo es su establecimiento: imaginemos juntos las im\u00e1genes que har\u00e1n decir \u00abquiero ir\u00bb.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/index.php\/es\/video-foto-empresas\/#contact\">Solicitar presupuesto \u2192<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column]<br \/>\n\t\t\t[\/et_pb_row]<br \/>\n\t\t[\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00eddeo de ambiente, fotos de los espacios, dron, horas doradas, ficha de Google: c\u00f3mo despertar las ganas de reservar incluso antes del primer contacto.<\/p>\n","protected":false},"author":1,"featured_media":971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[194,174,170,168],"class_list":["post-705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-es","tag-legal-es","tag-dron","tag-fotografia","tag-video-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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