{"id":708,"date":"2026-10-03T22:57:17","date_gmt":"2026-10-03T20:57:17","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/calendario-editorial-contenidos-12-meses\/"},"modified":"2026-10-04T10:32:23","modified_gmt":"2026-10-04T08:32:23","slug":"calendario-editorial-contenidos-12-meses","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/es\/calendario-editorial-contenidos-12-meses\/","title":{"rendered":"Planificar sus contenidos a 12 meses: el calendario editorial simplificado"},"content":{"rendered":"<p>[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]<br \/>\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]<br \/>\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<\/p>\n<p>La regularidad es una de las claves de una comunicaci\u00f3n eficaz. Sin embargo, muchas empresas publican a trompicones: mucho en el momento de un lanzamiento y luego nada durante semanas. Un calendario editorial a doce meses permite acabar con la improvisaci\u00f3n.<\/p>\n<h2 class=\"wp-block-heading\">Paso 1: identificar los momentos clave del a\u00f1o<\/h2>\n<ul class=\"wp-block-list\">\n<li>sus lanzamientos de productos o servicios;<\/li>\n<li>sus ferias y eventos;<\/li>\n<li>sus periodos comerciales clave;<\/li>\n<li>sus campa\u00f1as de contrataci\u00f3n;<\/li>\n<li>las estaciones y fechas importantes para su sector.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Paso 2: definir sus secciones recurrentes<\/h2>\n<p>Bastan tres o cuatro secciones: un consejo de experto, un retrato de colaborador, un trabajo para un cliente, un detr\u00e1s de c\u00e1maras\u2026 Las secciones dan ritmo y facilitan enormemente la producci\u00f3n.<\/p>\n<h2 class=\"wp-block-heading\">Paso 3: elegir un ritmo realista<\/h2>\n<p>M\u00e1s vale una publicaci\u00f3n semanal mantenida durante todo el a\u00f1o que tres al d\u00eda durante un mes. Fije un ritmo que pueda sostener y aum\u00e9ntelo despu\u00e9s si hace falta.<\/p>\n<h2 class=\"wp-block-heading\">Paso 4: agrupar los rodajes<\/h2>\n<p>Aqu\u00ed es donde todo se decide. En lugar de producir cada contenido por separado, se agrupan: una jornada de rodaje por trimestre, por ejemplo, permite producir todos los contenidos de los tres meses siguientes. Menos log\u00edstica, menos molestias para sus equipos y m\u00e1s coherencia.<\/p>\n<h2 class=\"wp-block-heading\">Paso 5: mantener la flexibilidad<\/h2>\n<p>Un calendario no es una prisi\u00f3n. Deje espacio para la actualidad, las oportunidades y los contenidos espont\u00e1neos. El calendario es la columna vertebral, no un cors\u00e9.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Una comunicaci\u00f3n regular no requiere m\u00e1s energ\u00eda. Requiere estar organizado.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">El acompa\u00f1amiento anual, la versi\u00f3n llave en mano<\/h2>\n<p>Es exactamente el principio de nuestro <a href=\"https:\/\/thatdog.fr\/index.php\/es\/video-foto-empresas\/#annee\">acompa\u00f1amiento anual<\/a>: construimos el calendario con usted, planificamos los rodajes y entregamos los contenidos a lo largo de los meses. Dispone de un equipo dedicado que conoce su marca y se evita la carrera de \u00faltima hora.<\/p>\n<div class=\"tdp-cta\">\n<p><strong>\u00bfQuiere un a\u00f1o de contenidos sin estr\u00e9s?<\/strong><br \/>Descubra nuestro acompa\u00f1amiento anual: un interlocutor, una planificaci\u00f3n, contenidos regulares.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/index.php\/es\/video-foto-empresas\/#contact\">Hablar con nosotros \u2192<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column]<br \/>\n\t\t\t[\/et_pb_row]<br \/>\n\t\t[\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publicar con regularidad sin correr contra el reloj es posible. Un m\u00e9todo sencillo para construir su calendario de contenidos de foto y v\u00eddeo para todo el a\u00f1o.<\/p>\n","protected":false},"author":1,"featured_media":306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[190,172,168],"class_list":["post-708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-es","tag-estrategia","tag-redes-sociales","tag-video-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Planificar sus contenidos a 12 meses: el calendario editorial simplificado - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/es\/calendario-editorial-contenidos-12-meses\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planificar sus contenidos a 12 meses: el calendario editorial simplificado - That Dog\" \/>\n<meta property=\"og:description\" content=\"Publicar con regularidad sin correr contra el reloj es posible. Un m\u00e9todo sencillo para construir su calendario de contenidos de foto y v\u00eddeo para todo el a\u00f1o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thatdog.fr\/index.php\/es\/calendario-editorial-contenidos-12-meses\/\" \/>\n<meta property=\"og:site_name\" content=\"That Dog\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-03T20:57:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-04T08:32:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/calendrier-editorial-contenus-12-mois.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1205\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/calendario-editorial-contenidos-12-meses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/calendario-editorial-contenidos-12-meses\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#\\\/schema\\\/person\\\/3596de19a009e34a4d5106aab1b8f349\"},\"headline\":\"Planificar sus contenidos a 12 meses: el calendario editorial simplificado\",\"datePublished\":\"2026-10-03T20:57:17+00:00\",\"dateModified\":\"2026-10-04T08:32:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/calendario-editorial-contenidos-12-meses\\\/\"},\"wordCount\":374,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/calendario-editorial-contenidos-12-meses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/calendrier-editorial-contenus-12-mois.jpg\",\"keywords\":[\"Estrategia\",\"Redes sociales\",\"V\u00eddeo\"],\"articleSection\":[\"Art\u00edculos\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/calendario-editorial-contenidos-12-meses\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/calendario-editorial-contenidos-12-meses\\\/\",\"url\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/calendario-editorial-contenidos-12-meses\\\/\",\"name\":\"Planificar sus contenidos a 12 meses: el calendario editorial simplificado - That Dog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/calendario-editorial-contenidos-12-meses\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/calendario-editorial-contenidos-12-meses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/calendrier-editorial-contenus-12-mois.jpg\",\"datePublished\":\"2026-10-03T20:57:17+00:00\",\"dateModified\":\"2026-10-04T08:32:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#\\\/schema\\\/person\\\/3596de19a009e34a4d5106aab1b8f349\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/calendario-editorial-contenidos-12-meses\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/calendario-editorial-contenidos-12-meses\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/calendario-editorial-contenidos-12-meses\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/calendrier-editorial-contenus-12-mois.jpg\",\"contentUrl\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/calendrier-editorial-contenus-12-mois.jpg\",\"width\":1800,\"height\":1205,\"caption\":\"Photo : Eric Rothermel \\\/ Unsplash\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/calendario-editorial-contenidos-12-meses\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thatdog.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Planificar sus contenidos a 12 meses: el calendario editorial simplificado\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#website\",\"url\":\"https:\\\/\\\/thatdog.fr\\\/\",\"name\":\"That Dog\",\"description\":\"Digital Media Studio \u2013 vid\u00e9o, photo et contenus pour les entreprises et les marques\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thatdog.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#\\\/schema\\\/person\\\/3596de19a009e34a4d5106aab1b8f349\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/thatdog.fr\"],\"url\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Planificar sus contenidos a 12 meses: el calendario editorial simplificado - That Dog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thatdog.fr\/index.php\/es\/calendario-editorial-contenidos-12-meses\/","og_locale":"fr_FR","og_type":"article","og_title":"Planificar sus contenidos a 12 meses: el calendario editorial simplificado - That Dog","og_description":"Publicar con regularidad sin correr contra el reloj es posible. Un m\u00e9todo sencillo para construir su calendario de contenidos de foto y v\u00eddeo para todo el a\u00f1o.","og_url":"https:\/\/thatdog.fr\/index.php\/es\/calendario-editorial-contenidos-12-meses\/","og_site_name":"That Dog","article_published_time":"2026-10-03T20:57:17+00:00","article_modified_time":"2026-10-04T08:32:23+00:00","og_image":[{"width":1800,"height":1205,"url":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/calendrier-editorial-contenus-12-mois.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"admin","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thatdog.fr\/index.php\/es\/calendario-editorial-contenidos-12-meses\/#article","isPartOf":{"@id":"https:\/\/thatdog.fr\/index.php\/es\/calendario-editorial-contenidos-12-meses\/"},"author":{"name":"admin","@id":"https:\/\/thatdog.fr\/#\/schema\/person\/3596de19a009e34a4d5106aab1b8f349"},"headline":"Planificar sus contenidos a 12 meses: el calendario editorial simplificado","datePublished":"2026-10-03T20:57:17+00:00","dateModified":"2026-10-04T08:32:23+00:00","mainEntityOfPage":{"@id":"https:\/\/thatdog.fr\/index.php\/es\/calendario-editorial-contenidos-12-meses\/"},"wordCount":374,"commentCount":1,"image":{"@id":"https:\/\/thatdog.fr\/index.php\/es\/calendario-editorial-contenidos-12-meses\/#primaryimage"},"thumbnailUrl":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/calendrier-editorial-contenus-12-mois.jpg","keywords":["Estrategia","Redes sociales","V\u00eddeo"],"articleSection":["Art\u00edculos"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thatdog.fr\/index.php\/es\/calendario-editorial-contenidos-12-meses\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thatdog.fr\/index.php\/es\/calendario-editorial-contenidos-12-meses\/","url":"https:\/\/thatdog.fr\/index.php\/es\/calendario-editorial-contenidos-12-meses\/","name":"Planificar sus contenidos a 12 meses: el calendario editorial simplificado - That Dog","isPartOf":{"@id":"https:\/\/thatdog.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thatdog.fr\/index.php\/es\/calendario-editorial-contenidos-12-meses\/#primaryimage"},"image":{"@id":"https:\/\/thatdog.fr\/index.php\/es\/calendario-editorial-contenidos-12-meses\/#primaryimage"},"thumbnailUrl":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/calendrier-editorial-contenus-12-mois.jpg","datePublished":"2026-10-03T20:57:17+00:00","dateModified":"2026-10-04T08:32:23+00:00","author":{"@id":"https:\/\/thatdog.fr\/#\/schema\/person\/3596de19a009e34a4d5106aab1b8f349"},"breadcrumb":{"@id":"https:\/\/thatdog.fr\/index.php\/es\/calendario-editorial-contenidos-12-meses\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thatdog.fr\/index.php\/es\/calendario-editorial-contenidos-12-meses\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/thatdog.fr\/index.php\/es\/calendario-editorial-contenidos-12-meses\/#primaryimage","url":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/calendrier-editorial-contenus-12-mois.jpg","contentUrl":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/calendrier-editorial-contenus-12-mois.jpg","width":1800,"height":1205,"caption":"Photo : Eric Rothermel \/ Unsplash"},{"@type":"BreadcrumbList","@id":"https:\/\/thatdog.fr\/index.php\/es\/calendario-editorial-contenidos-12-meses\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thatdog.fr\/"},{"@type":"ListItem","position":2,"name":"Planificar sus contenidos a 12 meses: el calendario editorial simplificado"}]},{"@type":"WebSite","@id":"https:\/\/thatdog.fr\/#website","url":"https:\/\/thatdog.fr\/","name":"That Dog","description":"Digital Media Studio \u2013 vid\u00e9o, photo et contenus pour les entreprises et les marques","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thatdog.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/thatdog.fr\/#\/schema\/person\/3596de19a009e34a4d5106aab1b8f349","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/thatdog.fr"],"url":"https:\/\/thatdog.fr\/index.php\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts\/708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/comments?post=708"}],"version-history":[{"count":1,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts\/708\/revisions"}],"predecessor-version":[{"id":710,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts\/708\/revisions\/710"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/media\/306"}],"wp:attachment":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/media?parent=708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/categories?post=708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/tags?post=708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}