{"id":717,"date":"2026-10-03T22:29:29","date_gmt":"2026-10-03T20:29:29","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/marca-empleadora-video-reclutamiento\/"},"modified":"2026-10-04T10:33:00","modified_gmt":"2026-10-04T08:33:00","slug":"marca-empleadora-video-reclutamiento","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/es\/marca-empleadora-video-reclutamiento\/","title":{"rendered":"Marca empleadora: c\u00f3mo ayuda el v\u00eddeo a reclutar y fidelizar"},"content":{"rendered":"[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<p class=\"wp-block-paragraph\">Reclutar a los perfiles adecuados y conservarlos se ha convertido en un reto mayor para muchas empresas. En este contexto, la marca empleadora, es decir, la imagen que proyecta como empleador, cuenta tanto como sus ofertas de trabajo. Y para hacerla tangible, pocas herramientas son tan eficaces como el v\u00eddeo.<\/p><h2 class=\"wp-block-heading\">Por qu\u00e9 el v\u00eddeo funciona tan bien<\/h2><p class=\"wp-block-paragraph\">Una descripci\u00f3n de puesto detalla funciones. Un v\u00eddeo muestra un ambiente, rostros, lugares, una forma de trabajar. Permite al candidato proyectarse y comprobar, incluso antes de una entrevista, que la empresa encaja con \u00e9l. Para sus equipos es tambi\u00e9n un reconocimiento: ver su profesi\u00f3n puesta en valor refuerza el sentimiento de pertenencia.<\/p><h2 class=\"wp-block-heading\">Los formatos que funcionan<\/h2><h3 class=\"wp-block-heading\">El retrato profesional<\/h3><p class=\"wp-block-paragraph\">Un colaborador presenta su puesto, su trayectoria y lo que le gusta de su trabajo. Corto y sincero, este formato es ideal para ilustrar una oferta de empleo.<\/p><h3 class=\"wp-block-heading\">\u00abUn d\u00eda con\u2026\u00bb<\/h3><p class=\"wp-block-paragraph\">Se sigue a una persona o a un equipo durante una jornada tipo. El formato es inmersivo y ofrece una visi\u00f3n realista del d\u00eda a d\u00eda.<\/p><h3 class=\"wp-block-heading\">La pel\u00edcula corporativa orientada al reclutamiento<\/h3><p class=\"wp-block-paragraph\">Una pel\u00edcula m\u00e1s global que presenta sus valores, sus profesiones y sus perspectivas de desarrollo. Encuentra su lugar de forma natural en su p\u00e1gina de empleo.<\/p><h3 class=\"wp-block-heading\">El v\u00eddeo de bienvenida<\/h3><p class=\"wp-block-paragraph\">Para la incorporaci\u00f3n de los reci\u00e9n llegados: presentaci\u00f3n de los equipos, de las instalaciones y de las herramientas. Facilita los primeros d\u00edas y homogeneiza la acogida.<\/p><h2 class=\"wp-block-heading\">\u00bfD\u00f3nde difundir estos v\u00eddeos?<\/h2><ul class=\"wp-block-list\"><li>En la p\u00e1gina de empleo de su web;<\/li><li>En LinkedIn, como publicaci\u00f3n y en sus ofertas;<\/li><li>En los portales de empleo que admiten v\u00eddeo;<\/li><li>En ferias de empleo y foros universitarios;<\/li><li>Internamente, para sus nuevos colaboradores.<\/li><\/ul><h2 class=\"wp-block-heading\">Implicar a sus equipos sin incomodarlos<\/h2><p class=\"wp-block-paragraph\">No todo el mundo se siente c\u00f3modo ante una c\u00e1mara, y es normal. Algunos principios ayudan mucho: recurrir a voluntarios, explicar el proyecto con antelaci\u00f3n, evitar los textos memorizados y priorizar la conversaci\u00f3n. Un rodaje discreto, con un equipo ligero, tambi\u00e9n permite captar momentos naturales.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"wp-block-paragraph\">Los mejores embajadores de su empresa son quienes trabajan en ella cada d\u00eda.<\/p><\/blockquote><h2 class=\"wp-block-heading\">Pensar la marca empleadora a largo plazo<\/h2><p class=\"wp-block-paragraph\">Un solo v\u00eddeo no basta para construir una imagen. Lo ideal es prever varios formatos a lo largo del a\u00f1o: nuevos retratos, eventos internos, entre bastidores, testimonios. Eso es lo que da credibilidad a su discurso.<\/p><p class=\"wp-block-paragraph\">En that dog acompa\u00f1amos a las empresas en sus contenidos de marca empleadora, desde la preparaci\u00f3n de los participantes hasta la adaptaci\u00f3n de los v\u00eddeos para cada canal.<\/p><div class=\"tdp-cta\"><p><strong>\u00bfUn proyecto de contenidos para su empresa?<\/strong><br>Hablemos: le proponemos un formato adaptado a sus objetivos y a su presupuesto.<\/p><a href=\"https:\/\/thatdog.fr\/index.php\/es\/video-foto-empresas\/#contact\">Solicitar presupuesto \u2192<\/a><\/div>[\/et_pb_text][\/et_pb_column]\n\t\t\t[\/et_pb_row]\n\t\t[\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Retratos profesionales, \u00abun d\u00eda con\u2026\u00bb, v\u00eddeos de bienvenida: el v\u00eddeo es una de las mejores herramientas para atraer talento y poner en valor a sus equipos. Formatos, difusi\u00f3n y buenas pr\u00e1cticas.<\/p>\n","protected":false},"author":1,"featured_media":257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[180,168],"class_list":["post-717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-es","tag-marca-empleadora","tag-video-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marca empleadora: c\u00f3mo ayuda el v\u00eddeo a reclutar y fidelizar - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/es\/marca-empleadora-video-reclutamiento\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marca empleadora: c\u00f3mo ayuda el v\u00eddeo a reclutar y fidelizar - That Dog\" \/>\n<meta property=\"og:description\" content=\"Retratos profesionales, \u00abun d\u00eda con\u2026\u00bb, v\u00eddeos de bienvenida: el v\u00eddeo es una de las mejores herramientas para atraer talento y poner en valor a sus equipos. 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