{"id":725,"date":"2026-10-03T22:57:05","date_gmt":"2026-10-03T20:57:05","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/video-testimonio-cliente\/"},"modified":"2026-10-04T12:46:59","modified_gmt":"2026-10-04T10:46:59","slug":"video-testimonio-cliente","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/es\/video-testimonio-cliente\/","title":{"rendered":"El v\u00eddeo testimonio de cliente: el formato que m\u00e1s convence"},"content":{"rendered":"<p>[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]<br \/>\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]<br \/>\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<\/p>\n<p>Puede presentar sus cualidades con el mayor talento, pero nada sustituir\u00e1 la palabra de un cliente satisfecho. El testimonio en v\u00eddeo es uno de los formatos m\u00e1s potentes para tranquilizar a un cliente potencial que duda, porque aporta una prueba concreta y humana.<\/p>\n<h2 class=\"wp-block-heading\">Por qu\u00e9 funciona<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>La credibilidad<\/strong>: habla un igual, no la empresa;<\/li>\n<li><strong>La identificaci\u00f3n<\/strong>: el cliente potencial se reconoce en la situaci\u00f3n descrita;<\/li>\n<li><strong>La emoci\u00f3n<\/strong>: el rostro, la voz y el tono dicen m\u00e1s que una opini\u00f3n escrita;<\/li>\n<li><strong>Lo concreto<\/strong>: un problema, una soluci\u00f3n, un resultado.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">La estructura de un buen testimonio<\/h2>\n<p>Un testimonio eficaz suele seguir una progresi\u00f3n sencilla: la situaci\u00f3n de partida, la necesidad o el problema, el encuentro con su empresa, lo que se puso en marcha y, por \u00faltimo, los resultados y las sensaciones. Este esquema ofrece al espectador una historia completa en uno o dos minutos.<\/p>\n<h2 class=\"wp-block-heading\">Conseguir testimonios aut\u00e9nticos<\/h2>\n<h3 class=\"wp-block-heading\">Elegir a los clientes adecuados<\/h3>\n<p>D\u00e9 prioridad a clientes satisfechos, que se expresen con soltura y que sean representativos de los clientes potenciales a los que quiere convencer.<\/p>\n<h3 class=\"wp-block-heading\">No escribir un guion<\/h3>\n<p>Un testimonio recitado suena falso. El papel del equipo es plantear las preguntas adecuadas y hacer que la persona se sienta c\u00f3moda para obtener respuestas naturales y sinceras.<\/p>\n<h3 class=\"wp-block-heading\">Grabar en situaci\u00f3n<\/h3>\n<p>Entrevistar al cliente en sus instalaciones, con im\u00e1genes de su actividad y de su colaboraci\u00f3n con usted, refuerza a\u00fan m\u00e1s la credibilidad.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>El mejor argumento comercial suele estar en boca de sus clientes.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">D\u00f3nde utilizarlos<\/h2>\n<p>P\u00e1gina de inicio, p\u00e1ginas de servicios, propuestas comerciales, redes sociales, campa\u00f1as publicitarias, ferias: un buen testimonio se adapta a todo, en versi\u00f3n larga y en extractos cortos. Para cada testimonio, recabamos por supuesto el consentimiento por escrito del cliente para la difusi\u00f3n de su imagen.<\/p>\n<div class=\"tdp-cta\">\n<p><strong>Deje que sus clientes hablen<\/strong><br \/>Preparamos, realizamos y montamos sus testimonios en v\u00eddeo, velando por su autenticidad.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/index.php\/es\/video-foto-empresas\/#contact\">Solicitar presupuesto \u2192<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column]<br \/>\n\t\t\t[\/et_pb_row]<br \/>\n\t\t[\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lo que usted dice de s\u00ed mismo cuenta. Lo que dicen sus clientes cuenta a\u00fan m\u00e1s. Por qu\u00e9 y c\u00f3mo realizar testimonios en v\u00eddeo aut\u00e9nticos y contundentes.<\/p>\n","protected":false},"author":1,"featured_media":979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[190,178,168],"class_list":["post-725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-es","tag-estrategia","tag-publicidad","tag-video-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El v\u00eddeo testimonio de cliente: el formato que m\u00e1s convence - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/es\/video-testimonio-cliente\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El v\u00eddeo testimonio de cliente: el formato que m\u00e1s convence - That Dog\" \/>\n<meta property=\"og:description\" content=\"Lo que usted dice de s\u00ed mismo cuenta. 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