{"id":726,"date":"2026-10-03T22:28:29","date_gmt":"2026-10-03T20:28:29","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/fotografia-corporativa-retratos-equipos\/"},"modified":"2026-10-04T10:33:26","modified_gmt":"2026-10-04T08:33:26","slug":"fotografia-corporativa-retratos-equipos","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/es\/fotografia-corporativa-retratos-equipos\/","title":{"rendered":"Fotograf\u00eda corporativa: c\u00f3mo lograr los retratos de sus equipos"},"content":{"rendered":"[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<p class=\"wp-block-paragraph\">Los retratos de sus colaboradores aparecen por todas partes: la p\u00e1gina de \u00abequipo\u00bb de su web, los perfiles de LinkedIn, las notas de prensa, los folletos, las firmas de correo. A menudo son las primeras im\u00e1genes que un cliente o un candidato ve de su empresa. M\u00e1s vale que sean buenas y coherentes.<\/p><h2 class=\"wp-block-heading\">\u00bfEstudio o lugar de trabajo?<\/h2><h3 class=\"wp-block-heading\">El retrato en estudio<\/h3><p class=\"wp-block-paragraph\">Fondo liso, luz controlada, resultado homog\u00e9neo: es la soluci\u00f3n ideal para una serie coherente, f\u00e1cil de actualizar cuando se incorporan nuevos colaboradores.<\/p><h3 class=\"wp-block-heading\">El retrato en situaci\u00f3n<\/h3><p class=\"wp-block-paragraph\">En sus oficinas, su taller o su tienda, el retrato cuenta m\u00e1s sobre su actividad. Es m\u00e1s vivo y aut\u00e9ntico, pero requiere algo m\u00e1s de preparaci\u00f3n para mantener la unidad entre las im\u00e1genes.<\/p><p class=\"wp-block-paragraph\">Muchas empresas combinan ambos: un retrato \u00aboficial\u00bb en estudio y algunas im\u00e1genes en situaci\u00f3n para la web y las redes sociales.<\/p><h2 class=\"wp-block-heading\">Preparar a sus colaboradores<\/h2><ul class=\"wp-block-list\"><li>Av\u00edseles con unos d\u00edas de antelaci\u00f3n y expl\u00edqueles el uso que se dar\u00e1 a las fotos;<\/li><li>Acons\u00e9jeles ropa lisa, sin logotipos grandes ni estampados demasiado cargados;<\/li><li>Armonice el nivel de formalidad de la vestimenta dentro del equipo;<\/li><li>Prevea un espejo y unos minutos de preparaci\u00f3n;<\/li><li>Tranquil\u00edcelos: un buen fot\u00f3grafo gu\u00eda la postura y la expresi\u00f3n.<\/li><\/ul><h2 class=\"wp-block-heading\">Mantener la coherencia visual<\/h2><p class=\"wp-block-paragraph\">Mismo encuadre, mismo fondo, misma luz, mismo tratamiento del color: la coherencia es lo que da una imagen profesional a su p\u00e1gina de equipo. Piense tambi\u00e9n en los futuros fichajes: un dispositivo sencillo y reproducible permite a\u00f1adir retratos a medida que se producen las incorporaciones, sin romper el estilo.<\/p><h2 class=\"wp-block-heading\">La luz marca toda la diferencia<\/h2><p class=\"wp-block-paragraph\">Una luz suave y bien colocada favorece los rostros, suaviza los rasgos y aporta volumen. A menudo es lo que distingue un retrato profesional de una foto hecha al vuelo. Las cajas de luz, los reflectores y la luz natural bien controlada son los mejores aliados del retrato.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"wp-block-paragraph\">Un buen retrato no se limita a mostrar un rostro: da ganas de trabajar con esa persona.<\/p><\/blockquote><h2 class=\"wp-block-heading\">Pensar en los usos desde la sesi\u00f3n<\/h2><p class=\"wp-block-paragraph\">Un mismo retrato debe poder recortarse en formato cuadrado para LinkedIn, apaisado para una web o vertical para un folleto. Dejar un poco de espacio alrededor del sujeto en la toma facilita todas estas adaptaciones.<\/p><p class=\"wp-block-paragraph\">En that dog realizamos sesiones de retratos corporativos directamente en sus instalaciones, con iluminaci\u00f3n profesional y un resultado homog\u00e9neo para todo su equipo.<\/p><div class=\"tdp-cta\"><p><strong>\u00bfUn proyecto de contenidos para su empresa?<\/strong><br>Hablemos: le proponemos un formato adaptado a sus objetivos y a su presupuesto.<\/p><a href=\"https:\/\/thatdog.fr\/index.php\/es\/video-foto-empresas\/#contact\">Solicitar presupuesto \u2192<\/a><\/div>[\/et_pb_text][\/et_pb_column]\n\t\t\t[\/et_pb_row]\n\t\t[\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Estudio o lugar de trabajo, preparaci\u00f3n de los colaboradores, coherencia visual, usos: nuestros consejos para retratos profesionales que pongan en valor a sus equipos y su imagen.<\/p>\n","protected":false},"author":1,"featured_media":258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[170,180],"class_list":["post-726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-es","tag-fotografia","tag-marca-empleadora"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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