{"id":731,"date":"2026-10-04T00:42:52","date_gmt":"2026-10-03T22:42:52","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/emitir-evento-en-directo-streaming\/"},"modified":"2026-10-04T12:30:06","modified_gmt":"2026-10-04T10:30:06","slug":"emitir-evento-en-directo-streaming","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/es\/emitir-evento-en-directo-streaming\/","title":{"rendered":"Emitir su evento en directo: cu\u00e1ndo, c\u00f3mo y con qu\u00e9 plan B"},"content":{"rendered":"<p>[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]<br \/>\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]<br \/>\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<\/p>\n<p>Son las 18:55. Se esperan trescientas personas en la sala, otras cuarenta est\u00e1n atrapadas en un tren y su director general ensaya su discurso ante un micr\u00f3fono que chisporrotea. En una velada as\u00ed, el directo no es un capricho: es lo que permite que quienes no est\u00e1n presentes est\u00e9n, de todos modos, en la sala.<\/p>\n<p>Pero emitir en directo no se improvisa. As\u00ed se decide, se prepara y se rentabiliza su directo.<\/p>\n<h2 class=\"wp-block-heading\">Cu\u00e1ndo el directo merece de verdad la pena<\/h2>\n<p>Un directo es pertinente cuando <strong>el momento importa tanto como el contenido<\/strong>: se quiere ver, reaccionar, hacer una pregunta. Algunas situaciones en las que da en el blanco:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>La asamblea general<\/strong>: sus socios, accionistas o afiliados que est\u00e1n lejos pueden seguir los debates. Atenci\u00f3n: las normas de voto a distancia dependen de sus estatutos y de su forma jur\u00eddica; compru\u00e9belas antes de prometer nada.<\/li>\n<li><strong>La conferencia o el lanzamiento<\/strong>: el efecto de anuncio se comparte ampliamente, mucho m\u00e1s all\u00e1 de la sala.<\/li>\n<li><strong>El seminario web h\u00edbrido<\/strong>: una parte del p\u00fablico presente en el lugar, otra frente a su pantalla, con preguntas que circulan entre ambos.<\/li>\n<\/ul>\n<p>Por el contrario, si nadie tiene preguntas y el mensaje es muy escrito, un v\u00eddeo montado ser\u00e1 m\u00e1s eficaz que un directo. El directo est\u00e1 hecho para el instante, no para la perfecci\u00f3n.<\/p>\n<h2 class=\"wp-block-heading\">Lo que el directo exige t\u00e9cnicamente<\/h2>\n<p>El espectador perdona una imagen algo sencilla. No perdona ni el sonido cortado ni la imagen congelada. De ah\u00ed el orden de prioridades:<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>Primero el sonido.<\/strong> Micr\u00f3fonos de solapa para los intervinientes, micr\u00f3fono de mano para las preguntas de la sala y alguien que vigile el nivel de forma continua.<\/li>\n<li><strong>Varias c\u00e1maras.<\/strong> Un plano general, un primer plano del orador y un plano de la sala. Una mesa de realizaci\u00f3n (el puesto donde se elige en directo qu\u00e9 c\u00e1mara sale al aire) alterna los \u00e1ngulos y a\u00f1ade los t\u00edtulos y logotipos.<\/li>\n<li><strong>Una conexi\u00f3n por cable.<\/strong> Un cable de red conectado, no una wifi compartida con trescientos tel\u00e9fonos m\u00f3viles. Y, sobre todo, f\u00edjese en la <strong>velocidad de subida<\/strong>: es la velocidad a la que su conexi\u00f3n env\u00eda datos a internet, a menudo mucho menor que la velocidad de bajada que aparece en las ofertas.<\/li>\n<li><strong>Una plataforma adecuada.<\/strong> YouTube, LinkedIn Live, Vimeo o una p\u00e1gina privada en su web, seg\u00fan el evento sea p\u00fablico o reservado.<\/li>\n<\/ol>\n<p>Para dar un orden de magnitud, la ayuda de YouTube indica, para una emisi\u00f3n en 1080p a 30 fotogramas por segundo, una tasa de codificaci\u00f3n de entre 5 y 14 Mbit\/s en H.264, con sonido est\u00e9reo a 128 kbit\/s y un fotograma clave cada 2 segundos. YouTube aconseja tambi\u00e9n hacer una prueba de velocidad de subida antes de empezar. Recuerde sobre todo que hace falta una conexi\u00f3n claramente m\u00e1s holgada que la propia emisi\u00f3n, para tener margen si la red fluct\u00faa.<\/p>\n<div class=\"tdp-tip\">\n<p><strong>Consejo<\/strong> En YouTube usted elige la latencia, es decir, el desfase entre la sala y la pantalla. Con latencia baja, la mayor\u00eda de los espectadores est\u00e1n a menos de 10 segundos; con latencia ultrabaja, a menos de 5 segundos, pero con m\u00e1s riesgo de saltos. Para una conferencia sin interacci\u00f3n con el p\u00fablico, la latencia normal, la m\u00e1s estable, basta de sobra.<\/p>\n<\/div>\n<h2 class=\"wp-block-heading\">El plan hora por hora<\/h2>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Momento<\/th>\n<th>Qu\u00e9 hacer<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Unas semanas antes<\/td>\n<td>Elegir la plataforma, definir el n\u00famero de c\u00e1maras, visitar el lugar y comprobar su conexi\u00f3n, avisar a los intervinientes de que ser\u00e1n filmados<\/td>\n<\/tr>\n<tr>\n<td>Una semana antes<\/td>\n<td>Ensayo t\u00e9cnico, prueba de velocidad de subida, plan B validado, p\u00e1gina de inscripci\u00f3n o enlace de emisi\u00f3n publicado<\/td>\n<\/tr>\n<tr>\n<td>El d\u00eda D, 2 h antes<\/td>\n<td>Instalaci\u00f3n, pruebas de sonido, colocaci\u00f3n de las c\u00e1maras, prueba de una emisi\u00f3n completa<\/td>\n<\/tr>\n<tr>\n<td>30 minutos antes<\/td>\n<td>Apertura del directo con una pantalla de espera, \u00faltima comprobaci\u00f3n del sonido y de los t\u00edtulos<\/td>\n<\/tr>\n<tr>\n<td>Durante<\/td>\n<td>Realizaci\u00f3n, vigilancia del sonido y de la emisi\u00f3n, moderaci\u00f3n de las preguntas<\/td>\n<\/tr>\n<tr>\n<td>Despu\u00e9s<\/td>\n<td>Copia de seguridad del material en bruto, replay montado, extractos cortos, agradecimientos a los participantes<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h2 class=\"wp-block-heading\">El plan B, o c\u00f3mo dormir la v\u00edspera<\/h2>\n<p>Un directo sin plan B es una apuesta. Algunos reflejos sencillos:<\/p>\n<ul class=\"wp-block-list\">\n<li>Una <strong>segunda conexi\u00f3n<\/strong> (otro operador, un router 4G o 5G dedicado) lista para tomar el relevo.<\/li>\n<li>Una <strong>grabaci\u00f3n local<\/strong> de todos los planos, para entregar un replay limpio aunque el directo haya tenido contratiempos.<\/li>\n<li>Un <strong>mensaje de espera<\/strong> listo para pasar por pantalla y una persona encargada de comunicarse con los espectadores si surge un problema.<\/li>\n<li>Un <strong>ensayo t\u00e9cnico<\/strong> en la sala, con los mismos cables y la misma conexi\u00f3n que el d\u00eda D.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">El replay: la segunda vida del directo<\/h2>\n<p>En YouTube, un directo se conserva autom\u00e1ticamente como v\u00eddeo en su canal. Es pr\u00e1ctico, pero es solo un borrador. Con las grabaciones de las c\u00e1maras se puede producir un replay limpio: principio y final recortados, silencios eliminados, sonido retrabajado, cap\u00edtulos, subt\u00edtulos. Tambi\u00e9n se sacan extractos cortos: la frase potente del directivo, la demostraci\u00f3n del producto, la respuesta m\u00e1s aplaudida. Un solo evento puede alimentar sus redes sociales durante semanas.<\/p>\n<p>Para que todo esto funcione sin estr\u00e9s, en that dog preparamos el dispositivo con usted de antemano: cu\u00e1ntas c\u00e1maras, qu\u00e9 sonido, qu\u00e9 conexi\u00f3n, qu\u00e9 plan de contingencia. Tambi\u00e9n captamos eventos para sacar de ellos una pel\u00edcula y extractos (vea nuestro art\u00edculo sobre la <a href=\"https:\/\/thatdog.fr\/index.php\/es\/grabacion-evento-feria-conferencia-video\/\">grabaci\u00f3n de eventos<\/a>). Usted se concentra en sus invitados, nosotros en la imagen y el sonido.<\/p>\n<div class=\"tdp-cta\">\n<p><strong>\u00bfUn evento que emitir?<\/strong><br \/>Hablemos de su pr\u00f3ximo directo: formato, lugar, p\u00fablico y lo que quiere conservar despu\u00e9s.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/index.php\/es\/video-foto-empresas\/#contact\">Solicitar presupuesto \u2192<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column]<br \/>\n\t\t\t[\/et_pb_row]<br \/>\n\t\t[\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asamblea general, conferencia, lanzamiento: el directo es potente si est\u00e1 bien preparado. Sonido, c\u00e1maras, ancho de banda, plan B y replay: todo lo que hay que saber antes de pulsar \u00aben directo\u00bb.<\/p>\n","protected":false},"author":1,"featured_media":867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[182,168],"class_list":["post-731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-es","tag-eventos","tag-video-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emitir su evento en directo: cu\u00e1ndo, c\u00f3mo y con qu\u00e9 plan B - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/es\/emitir-evento-en-directo-streaming\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emitir su evento en directo: cu\u00e1ndo, c\u00f3mo y con qu\u00e9 plan B - That Dog\" \/>\n<meta property=\"og:description\" content=\"Asamblea general, conferencia, lanzamiento: el directo es potente si est\u00e1 bien preparado. 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