{"id":733,"date":"2026-10-03T22:56:56","date_gmt":"2026-10-03T20:56:56","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/fotos-producto-ecommerce-que-venden\/"},"modified":"2026-10-04T12:49:28","modified_gmt":"2026-10-04T10:49:28","slug":"fotos-producto-ecommerce-que-venden","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/es\/fotos-producto-ecommerce-que-venden\/","title":{"rendered":"E-commerce: fotos de producto que venden"},"content":{"rendered":"<p>[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]<br \/>\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]<br \/>\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<\/p>\n<p>En una tienda en l\u00ednea, la foto sustituye a la tienda, al vendedor y al contacto con el producto. A menudo es el factor n\u00famero uno en la decisi\u00f3n de compra. Las im\u00e1genes borrosas, oscuras o incompletas cuestan ventas; las im\u00e1genes cuidadas las generan.<\/p>\n<h2 class=\"wp-block-heading\">Las im\u00e1genes que hay que preparar para cada producto<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>El packshot principal<\/strong> sobre fondo blanco o neutro, n\u00edtido y fiel;<\/li>\n<li><strong>Varios \u00e1ngulos<\/strong>: frontal, perfil, trasera, superior;<\/li>\n<li><strong>Primeros planos<\/strong> de los materiales, los acabados y los detalles t\u00e9cnicos;<\/li>\n<li><strong>Una foto de escala<\/strong>, en la mano o en contexto, para entender el tama\u00f1o;<\/li>\n<li><strong>Fotos lifestyle<\/strong> que muestren el producto en uso;<\/li>\n<li><strong>Un v\u00eddeo corto<\/strong> en el que el producto gire o se manipule.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">La coherencia, clave de un cat\u00e1logo profesional<\/h2>\n<p>Misma iluminaci\u00f3n, mismo encuadre, mismo fondo, misma reproducci\u00f3n del color: un cat\u00e1logo homog\u00e9neo inspira confianza y realza el conjunto de su gama. Es una de las principales ventajas de una sesi\u00f3n en estudio.<\/p>\n<h2 class=\"wp-block-heading\">Fidelidad del color: una cuesti\u00f3n comercial<\/h2>\n<p>Un producto que llega de un color distinto al de la foto supone un cliente decepcionado y, a menudo, una devoluci\u00f3n. Una luz controlada y una posproducci\u00f3n rigurosa garantizan colores fieles.<\/p>\n<h2 class=\"wp-block-heading\">\u00bfY el v\u00eddeo de producto?<\/h2>\n<p>Unos segundos de rotaci\u00f3n, una demostraci\u00f3n, un material que se mueve: el v\u00eddeo aporta una informaci\u00f3n que la foto no da. Cada vez se espera m\u00e1s en las fichas de producto y en los marketplaces, y se reutiliza f\u00e1cilmente en las redes sociales.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>En internet, la foto de su producto es su mejor vendedor. Trabaja d\u00eda y noche.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">C\u00f3mo trabajamos<\/h2>\n<p>Nuestro plat\u00f3 de packshot nos permite fotografiar y filmar sus productos en condiciones controladas, en serie y con un resultado homog\u00e9neo. Podemos complementarlo con tomas en situaci\u00f3n para las im\u00e1genes lifestyle.<\/p>\n<div class=\"tdp-cta\">\n<p><strong>\u00bfProductos que poner en valor?<\/strong><br \/>Env\u00edenos su cat\u00e1logo: le proponemos un presupuesto adaptado al n\u00famero de referencias.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/index.php\/es\/video-foto-empresas\/#contact\">Solicitar presupuesto \u2192<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column]<br \/>\n\t\t\t[\/et_pb_row]<br \/>\n\t\t[\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En l\u00ednea, sus clientes no pueden tocar ni probar. Sus fotos deben decirlo todo. Estas son las im\u00e1genes que conviene preparar para tranquilizar, seducir y reducir las devoluciones.<\/p>\n","protected":false},"author":1,"featured_media":980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[170,176,178],"class_list":["post-733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-es","tag-fotografia","tag-packshots-es","tag-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-commerce: fotos de producto que venden - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/es\/fotos-producto-ecommerce-que-venden\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce: fotos de producto que venden - That Dog\" \/>\n<meta property=\"og:description\" content=\"En l\u00ednea, sus clientes no pueden tocar ni probar. 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