{"id":735,"date":"2026-10-03T22:27:29","date_gmt":"2026-10-03T20:27:29","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/packshot-producto-foto-video-ecommerce\/"},"modified":"2026-10-04T10:34:02","modified_gmt":"2026-10-04T08:34:02","slug":"packshot-producto-foto-video-ecommerce","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/es\/packshot-producto-foto-video-ecommerce\/","title":{"rendered":"Packshot de producto: foto y v\u00eddeo para vender en l\u00ednea"},"content":{"rendered":"[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<p class=\"wp-block-paragraph\">En l\u00ednea, su cliente no puede tocar ni probar su producto. Las im\u00e1genes tienen que hacer todo el trabajo: mostrar, tranquilizar, despertar el deseo. Ese es el papel del packshot, la foto o el v\u00eddeo de producto realizado en estudio.<\/p><h2 class=\"wp-block-heading\">Los distintos tipos de packshot<\/h2><h3 class=\"wp-block-heading\">El packshot sobre fondo blanco<\/h3><p class=\"wp-block-paragraph\">Indispensable para el comercio electr\u00f3nico y a menudo exigido por los marketplaces, presenta el producto de forma neutra, n\u00edtida y fiel. Es la base de cualquier ficha de producto.<\/p><h3 class=\"wp-block-heading\">El packshot con puesta en escena<\/h3><p class=\"wp-block-paragraph\">El producto se coloca en un decorado que evoca su uso, su universo o sus ingredientes. M\u00e1s emocional, es ideal para redes sociales, banners y campa\u00f1as.<\/p><h3 class=\"wp-block-heading\">Los detalles y primeros planos<\/h3><p class=\"wp-block-paragraph\">Texturas, materiales, acabados, etiquetas: los primeros planos responden a las preguntas que se hace el comprador y ponen en valor la calidad de fabricaci\u00f3n.<\/p><h3 class=\"wp-block-heading\">El v\u00eddeo de producto<\/h3><p class=\"wp-block-paragraph\">Rotaci\u00f3n, movimiento de c\u00e1mara, puesta en situaci\u00f3n, demostraci\u00f3n: unos segundos de v\u00eddeo aportan una dimensi\u00f3n que la foto por s\u00ed sola no permite, y captan m\u00e1s la atenci\u00f3n en las redes.<\/p><h2 class=\"wp-block-heading\">La luz, clave de un buen packshot<\/h2><p class=\"wp-block-paragraph\">Vidrio, metal, materiales brillantes o transparentes: cada producto reacciona de forma distinta a la luz. Iluminar bien un frasco, una joya o un envase requiere equipo adecuado (cajas de luz, focos, difusores) y un verdadero saber hacer para controlar reflejos y sombras.<\/p><h2 class=\"wp-block-heading\">Una sesi\u00f3n, muchos usos<\/h2><ul class=\"wp-block-list\"><li>Fichas de producto de su tienda online;<\/li><li>Marketplaces y distribuidores;<\/li><li>Publicaciones y stories en redes sociales;<\/li><li>Campa\u00f1as publicitarias en l\u00ednea;<\/li><li>Cat\u00e1logos, folletos y soportes impresos.<\/li><\/ul><p class=\"wp-block-paragraph\">Si estos usos se preparan de antemano, una sola sesi\u00f3n permite producir fotos y v\u00eddeos en los formatos adecuados para cada canal.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"wp-block-paragraph\">Un buen packshot no solo muestra un producto: cuenta su calidad.<\/p><\/blockquote><h2 class=\"wp-block-heading\">C\u00f3mo preparar bien su sesi\u00f3n<\/h2><ul class=\"wp-block-list\"><li>Haga una lista de los productos y referencias que se van a fotografiar;<\/li><li>Prepare productos en perfecto estado (sin ara\u00f1azos ni etiquetas deterioradas);<\/li><li>Defina los formatos que exige cada plataforma;<\/li><li>Comparta su identidad gr\u00e1fica y ejemplos de im\u00e1genes que le gusten;<\/li><li>Indique si desea tambi\u00e9n v\u00eddeos cortos.<\/li><\/ul><p class=\"wp-block-paragraph\">En that dog disponemos de un plat\u00f3 de packshot y de equipo de iluminaci\u00f3n profesional (tubos Astera, focos COB, Chimera, cajas de luz) para poner en valor sus productos tanto en foto como en v\u00eddeo.<\/p><div class=\"tdp-cta\"><p><strong>\u00bfUn proyecto de contenidos para su empresa?<\/strong><br>Hablemos: le proponemos un formato adaptado a sus objetivos y a su presupuesto.<\/p><a href=\"https:\/\/thatdog.fr\/index.php\/es\/video-foto-empresas\/#contact\">Solicitar presupuesto \u2192<\/a><\/div>[\/et_pb_text][\/et_pb_column]\n\t\t\t[\/et_pb_row]\n\t\t[\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Fondo blanco, puesta en escena, primeros planos, v\u00eddeo en movimiento: c\u00f3mo lograr las im\u00e1genes de sus productos para el comercio electr\u00f3nico, los marketplaces y las redes sociales.<\/p>\n","protected":false},"author":1,"featured_media":259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[170,176,178],"class_list":["post-735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-es","tag-fotografia","tag-packshots-es","tag-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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