{"id":740,"date":"2026-10-03T22:56:49","date_gmt":"2026-10-03T20:56:49","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/kit-contenidos-lanzamiento-producto\/"},"modified":"2026-10-04T12:29:55","modified_gmt":"2026-10-04T10:29:55","slug":"kit-contenidos-lanzamiento-producto","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/es\/kit-contenidos-lanzamiento-producto\/","title":{"rendered":"Lanzamiento de producto: el kit de contenidos imprescindible"},"content":{"rendered":"<p>[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]<br \/>\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]<br \/>\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<\/p>\n<p>Ha trabajado meses en un nuevo producto. Su lanzamiento no depende solo de su calidad, sino tambi\u00e9n de c\u00f3mo se presenta. Para hacer ruido en el momento justo, m\u00e1s vale disponer de un kit de contenidos completo, listo antes de la fecha de salida.<\/p>\n<h2 class=\"wp-block-heading\">Antes del lanzamiento: crear expectaci\u00f3n<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Un teaser<\/strong> de 10 a 20 segundos que sugiera sin revelarlo todo;<\/li>\n<li><strong>Im\u00e1genes de detalle<\/strong> para despertar la curiosidad en las redes;<\/li>\n<li><strong>El detr\u00e1s de c\u00e1maras<\/strong> del dise\u00f1o o de la fabricaci\u00f3n.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">El d\u00eda D: presentar<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>El v\u00eddeo de lanzamiento<\/strong>, que presenta el producto y sus beneficios;<\/li>\n<li><strong>Los packshots<\/strong> sobre fondo neutro para su web, sus fichas de producto y sus distribuidores;<\/li>\n<li><strong>Las fotos de ambiente<\/strong> que muestran el producto en situaci\u00f3n;<\/li>\n<li><strong>Los formatos cortos verticales<\/strong> para Instagram, TikTok y YouTube Shorts.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Despu\u00e9s del lanzamiento: convencer y mantener el inter\u00e9s<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>V\u00eddeos de demostraci\u00f3n<\/strong> o tutoriales;<\/li>\n<li><strong>Testimonios<\/strong> de los primeros usuarios;<\/li>\n<li><strong>Adaptaciones publicitarias<\/strong> para sus campa\u00f1as.<\/li>\n<\/ul>\n<blockquote class=\"wp-block-quote\">\n<p>Un producto que no se ve bien es un producto que no se compra.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">Producirlo todo de una sola vez<\/h2>\n<p>La mayor\u00eda de estos contenidos pueden realizarse en una misma producci\u00f3n: una parte en estudio, en nuestro plat\u00f3 de packshot, y otra en situaci\u00f3n. Es m\u00e1s econ\u00f3mico y garantiza una coherencia visual perfecta en todos sus soportes.<\/p>\n<h2 class=\"wp-block-heading\">El calendario adecuado<\/h2>\n<p>Lo ideal es que el rodaje tenga lugar cuatro a seis semanas antes de la salida, para dejar tiempo a la posproducci\u00f3n y a la preparaci\u00f3n de las campa\u00f1as. Si los plazos son m\u00e1s cortos, una organizaci\u00f3n adaptada permite igualmente entregar lo esencial a tiempo.<\/p>\n<div class=\"tdp-cta\">\n<p><strong>\u00bfPrepara un lanzamiento?<\/strong><br \/>Hablemos de su producto y de su calendario: dise\u00f1amos el kit de contenidos adecuado.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/index.php\/es\/video-foto-empresas\/#contact\">Solicitar presupuesto \u2192<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column]<br \/>\n\t\t\t[\/et_pb_row]<br \/>\n\t\t[\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un nuevo producto merece un lanzamiento a la altura. Teaser, packshots, v\u00eddeo de demostraci\u00f3n, formatos para redes: estos son los contenidos que hay que preparar para que su lanzamiento sea un \u00e9xito.<\/p>\n","protected":false},"author":1,"featured_media":862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[176,178,172],"class_list":["post-740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-es","tag-packshots-es","tag-publicidad","tag-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lanzamiento de producto: el kit de contenidos imprescindible - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/es\/kit-contenidos-lanzamiento-producto\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lanzamiento de producto: el kit de contenidos imprescindible - That Dog\" \/>\n<meta property=\"og:description\" content=\"Un nuevo producto merece un lanzamiento a la altura. Teaser, packshots, v\u00eddeo de demostraci\u00f3n, formatos para redes: estos son los contenidos que hay que preparar para que su lanzamiento sea un \u00e9xito.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thatdog.fr\/index.php\/es\/kit-contenidos-lanzamiento-producto\/\" \/>\n<meta property=\"og:site_name\" content=\"That Dog\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-03T20:56:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-04T10:29:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/kit-contenus-lancement-produit.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/kit-contenidos-lanzamiento-producto\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/kit-contenidos-lanzamiento-producto\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#\\\/schema\\\/person\\\/3596de19a009e34a4d5106aab1b8f349\"},\"headline\":\"Lanzamiento de producto: el kit de contenidos imprescindible\",\"datePublished\":\"2026-10-03T20:56:49+00:00\",\"dateModified\":\"2026-10-04T10:29:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/kit-contenidos-lanzamiento-producto\\\/\"},\"wordCount\":346,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/kit-contenidos-lanzamiento-producto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/coverPostMarseille1_6copie.jpg-1.webp\",\"keywords\":[\"Packshots\",\"Publicidad\",\"Redes sociales\"],\"articleSection\":[\"Art\u00edculos\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/kit-contenidos-lanzamiento-producto\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/kit-contenidos-lanzamiento-producto\\\/\",\"url\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/kit-contenidos-lanzamiento-producto\\\/\",\"name\":\"Lanzamiento de producto: el kit de contenidos imprescindible - That Dog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/kit-contenidos-lanzamiento-producto\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/kit-contenidos-lanzamiento-producto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/coverPostMarseille1_6copie.jpg-1.webp\",\"datePublished\":\"2026-10-03T20:56:49+00:00\",\"dateModified\":\"2026-10-04T10:29:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#\\\/schema\\\/person\\\/3596de19a009e34a4d5106aab1b8f349\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/kit-contenidos-lanzamiento-producto\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/kit-contenidos-lanzamiento-producto\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/kit-contenidos-lanzamiento-producto\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/coverPostMarseille1_6copie.jpg-1.webp\",\"contentUrl\":\"https:\\\/\\\/thatdog.fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/coverPostMarseille1_6copie.jpg-1.webp\",\"width\":1000,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/es\\\/kit-contenidos-lanzamiento-producto\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thatdog.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lanzamiento de producto: el kit de contenidos imprescindible\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#website\",\"url\":\"https:\\\/\\\/thatdog.fr\\\/\",\"name\":\"That Dog\",\"description\":\"Digital Media Studio \u2013 vid\u00e9o, photo et contenus pour les entreprises et les marques\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thatdog.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thatdog.fr\\\/#\\\/schema\\\/person\\\/3596de19a009e34a4d5106aab1b8f349\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/thatdog.fr\"],\"url\":\"https:\\\/\\\/thatdog.fr\\\/index.php\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lanzamiento de producto: el kit de contenidos imprescindible - That Dog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thatdog.fr\/index.php\/es\/kit-contenidos-lanzamiento-producto\/","og_locale":"fr_FR","og_type":"article","og_title":"Lanzamiento de producto: el kit de contenidos imprescindible - That Dog","og_description":"Un nuevo producto merece un lanzamiento a la altura. Teaser, packshots, v\u00eddeo de demostraci\u00f3n, formatos para redes: estos son los contenidos que hay que preparar para que su lanzamiento sea un \u00e9xito.","og_url":"https:\/\/thatdog.fr\/index.php\/es\/kit-contenidos-lanzamiento-producto\/","og_site_name":"That Dog","article_published_time":"2026-10-03T20:56:49+00:00","article_modified_time":"2026-10-04T10:29:55+00:00","og_image":[{"width":1800,"height":1200,"url":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/kit-contenus-lancement-produit.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"admin","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thatdog.fr\/index.php\/es\/kit-contenidos-lanzamiento-producto\/#article","isPartOf":{"@id":"https:\/\/thatdog.fr\/index.php\/es\/kit-contenidos-lanzamiento-producto\/"},"author":{"name":"admin","@id":"https:\/\/thatdog.fr\/#\/schema\/person\/3596de19a009e34a4d5106aab1b8f349"},"headline":"Lanzamiento de producto: el kit de contenidos imprescindible","datePublished":"2026-10-03T20:56:49+00:00","dateModified":"2026-10-04T10:29:55+00:00","mainEntityOfPage":{"@id":"https:\/\/thatdog.fr\/index.php\/es\/kit-contenidos-lanzamiento-producto\/"},"wordCount":346,"commentCount":0,"image":{"@id":"https:\/\/thatdog.fr\/index.php\/es\/kit-contenidos-lanzamiento-producto\/#primaryimage"},"thumbnailUrl":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/coverPostMarseille1_6copie.jpg-1.webp","keywords":["Packshots","Publicidad","Redes sociales"],"articleSection":["Art\u00edculos"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thatdog.fr\/index.php\/es\/kit-contenidos-lanzamiento-producto\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thatdog.fr\/index.php\/es\/kit-contenidos-lanzamiento-producto\/","url":"https:\/\/thatdog.fr\/index.php\/es\/kit-contenidos-lanzamiento-producto\/","name":"Lanzamiento de producto: el kit de contenidos imprescindible - That Dog","isPartOf":{"@id":"https:\/\/thatdog.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thatdog.fr\/index.php\/es\/kit-contenidos-lanzamiento-producto\/#primaryimage"},"image":{"@id":"https:\/\/thatdog.fr\/index.php\/es\/kit-contenidos-lanzamiento-producto\/#primaryimage"},"thumbnailUrl":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/coverPostMarseille1_6copie.jpg-1.webp","datePublished":"2026-10-03T20:56:49+00:00","dateModified":"2026-10-04T10:29:55+00:00","author":{"@id":"https:\/\/thatdog.fr\/#\/schema\/person\/3596de19a009e34a4d5106aab1b8f349"},"breadcrumb":{"@id":"https:\/\/thatdog.fr\/index.php\/es\/kit-contenidos-lanzamiento-producto\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thatdog.fr\/index.php\/es\/kit-contenidos-lanzamiento-producto\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/thatdog.fr\/index.php\/es\/kit-contenidos-lanzamiento-producto\/#primaryimage","url":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/coverPostMarseille1_6copie.jpg-1.webp","contentUrl":"https:\/\/thatdog.fr\/wp-content\/uploads\/2026\/10\/coverPostMarseille1_6copie.jpg-1.webp","width":1000,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/thatdog.fr\/index.php\/es\/kit-contenidos-lanzamiento-producto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thatdog.fr\/"},{"@type":"ListItem","position":2,"name":"Lanzamiento de producto: el kit de contenidos imprescindible"}]},{"@type":"WebSite","@id":"https:\/\/thatdog.fr\/#website","url":"https:\/\/thatdog.fr\/","name":"That Dog","description":"Digital Media Studio \u2013 vid\u00e9o, photo et contenus pour les entreprises et les marques","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thatdog.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/thatdog.fr\/#\/schema\/person\/3596de19a009e34a4d5106aab1b8f349","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/04d3e842cba6d0c72ea74c8fc0740d68c6b080c99cff857d0cff67363b8bd8cd?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/thatdog.fr"],"url":"https:\/\/thatdog.fr\/index.php\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts\/740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/comments?post=740"}],"version-history":[{"count":1,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts\/740\/revisions"}],"predecessor-version":[{"id":742,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/posts\/740\/revisions\/742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/media\/862"}],"wp:attachment":[{"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/media?parent=740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/categories?post=740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thatdog.fr\/index.php\/wp-json\/wp\/v2\/tags?post=740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}