{"id":755,"date":"2026-10-04T00:41:54","date_gmt":"2026-10-03T22:41:54","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/directivo-rostro-de-la-marca-video-foto\/"},"modified":"2026-10-04T12:30:03","modified_gmt":"2026-10-04T10:30:03","slug":"directivo-rostro-de-la-marca-video-foto","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/es\/directivo-rostro-de-la-marca-video-foto\/","title":{"rendered":"Directivos: por qu\u00e9 y c\u00f3mo convertirse en el rostro de su marca"},"content":{"rendered":"<p>[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]<br \/>\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]<br \/>\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<\/p>\n<p>Usted conoce el r\u00f3tulo de su mayor competidor. Pero \u00bfconoce a su director? Si es as\u00ed, probablemente alguien tom\u00f3 la decisi\u00f3n de mostrarlo. \u00bfY si ese alguien fuera usted?<\/p>\n<h2 class=\"wp-block-heading\">Por qu\u00e9 un rostro lo cambia todo<\/h2>\n<p>Un logotipo no sonr\u00ede, no duda, no se entusiasma. Un directivo, s\u00ed. Ante dos empresas comparables, los clientes, los candidatos y los socios conf\u00edan en la que pueden visualizar. Mostrar qui\u00e9n decide es responder a una pregunta que todo el mundo se hace en silencio: \u00ab\u00bfcon qui\u00e9n estoy tratando?\u00bb<\/p>\n<p>Esto vale tambi\u00e9n para la contrataci\u00f3n: un candidato que ya ha visto hablar a su directivo llega a la entrevista con una idea del esp\u00edritu de la casa. Nuestro art\u00edculo sobre <a href=\"https:\/\/thatdog.fr\/index.php\/es\/marca-empleadora-video-reclutamiento\/\">la marca empleadora en v\u00eddeo<\/a> desarrolla este punto.<\/p>\n<h2 class=\"wp-block-heading\">D\u00f3nde mostrarse<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>LinkedIn:<\/strong> el terreno natural para un directivo. Foto de perfil cuidada, v\u00eddeos cortos a c\u00e1mara, detr\u00e1s de las c\u00e1maras de un proyecto. Vea <a href=\"https:\/\/thatdog.fr\/index.php\/es\/linkedin-formatos-video-empresa\/\">los formatos de v\u00eddeo que funcionan<\/a>.<\/li>\n<li><strong>La web de la empresa:<\/strong> un retrato y unas breves palabras de bienvenida humanizan la p\u00e1gina \u00abqui\u00e9nes somos\u00bb.<\/li>\n<li><strong>Los momentos destacados:<\/strong> ferias, inauguraciones, entregas de premios. Una intervenci\u00f3n filmada vale por diez comunicados.<\/li>\n<li><strong>La prensa y los socios:<\/strong> un buen retrato se reutiliza constantemente.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">El retrato: la base<\/h2>\n<p>Un buen retrato de directivo no es una foto de carnet ni una pose de revista. Muestra a alguien real, en un lugar que se le parece: su taller, su despacho, su terreno. Prevea dos o tres atuendos, un fondo sobrio para los usos formales e im\u00e1genes m\u00e1s naturales, en acci\u00f3n, para las redes sociales. <a href=\"https:\/\/thatdog.fr\/index.php\/es\/fotografia-corporativa-retratos-equipos\/\">Nuestros consejos sobre retratos corporativos<\/a> le ayudar\u00e1n a prepararlos.<\/p>\n<h2 class=\"wp-block-heading\">Tomar la palabra sin traicionarse<\/h2>\n<p>La autenticidad no consiste en decirlo todo, sino en decir la verdad. Hable de lo que conoce: una decisi\u00f3n dif\u00edcil, una lecci\u00f3n aprendida, un cliente que le hizo cambiar de opini\u00f3n. No necesita ser un orador, solo ser claro. Un mensaje, una idea, frases cortas.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>El p\u00fablico perdona un \u00abeh\u00bb. No perdona un discurso que suena falso.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 cadencia mantener?<\/h2>\n<p>La regularidad cuenta m\u00e1s que la intensidad. M\u00e1s vale una publicaci\u00f3n al mes, mantenida durante un a\u00f1o, que diez en septiembre y luego nada. Decida un ritmo que pueda seguir de verdad y ruede por lotes: media jornada de rodaje puede proporcionar varios meses de intervenciones. Es la l\u00f3gica de <a href=\"https:\/\/thatdog.fr\/index.php\/es\/calendario-editorial-contenidos-12-meses\/\">su calendario editorial a 12 meses<\/a>.<\/p>\n<h2 class=\"wp-block-heading\">La preparaci\u00f3n, sin aprender de memoria<\/h2>\n<ol class=\"wp-block-list\">\n<li>Escriba tres ideas, no un texto. Por ejemplo: el problema, lo que hizo, lo que cambia.<\/li>\n<li>D\u00edgaselas en voz alta a alguien antes de rodar.<\/li>\n<li>Tenga notas visibles fuera de plano, pero no lea.<\/li>\n<li>Repita la misma toma varias veces: la segunda suele ser la buena.<\/li>\n<li>Beba agua, respire, sonr\u00eda antes de empezar.<\/li>\n<\/ol>\n<p>Para profundizar en este punto, vea <a href=\"https:\/\/thatdog.fr\/index.php\/es\/consejos-entrevista-grabada-sin-estres\/\">nuestra gu\u00eda para triunfar en una entrevista filmada<\/a>.<\/p>\n<h2 class=\"wp-block-heading\">Lo que no hay que hacer<\/h2>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Qu\u00e9 evitar<\/th>\n<th>En su lugar<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Leer un texto palabra por palabra<\/td>\n<td>Partir de tres ideas y hablar con naturalidad<\/td>\n<\/tr>\n<tr>\n<td>Hacerse publicidad a uno mismo<\/td>\n<td>Contar un problema, una decisi\u00f3n, una lecci\u00f3n<\/td>\n<\/tr>\n<tr>\n<td>Copiar el tono de otro directivo<\/td>\n<td>Conservar su vocabulario y su ritmo<\/td>\n<\/tr>\n<tr>\n<td>Publicar a rachas y luego desaparecer<\/td>\n<td>Elegir una cadencia sostenible<\/td>\n<\/tr>\n<tr>\n<td>Esconderse tras la jerga<\/td>\n<td>Hablar como se habla a un cliente<\/td>\n<\/tr>\n<tr>\n<td>Olvidar al equipo<\/td>\n<td>Citar, mostrar y agradecer a quienes hacen el trabajo<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<div class=\"tdp-tip\">\n<p><strong>Consejo<\/strong> Empiece por un tema en el que se sienta c\u00f3modo: presentar un proyecto, agradecer a un equipo, explicar una elecci\u00f3n. La confianza llega con la pr\u00e1ctica.<\/p>\n<\/div>\n<p>Mostrarse no es un ejercicio de ego, es un servicio prestado a quienes deben confiar en usted. Basta con una buena preparaci\u00f3n, un entorno c\u00f3modo y alguien que sepa poner a gusto.<\/p>\n<p>En that dog rodamos a menudo retratos e intervenciones de directivos: nos tomamos el tiempo de ponerle a gusto, de montar una luz favorecedora sin artificios y de captar lo que se le parece. Una sesi\u00f3n bien llevada puede proporcionarle a la vez fotos y v\u00eddeos para varios meses.<\/p>\n<div class=\"tdp-cta\">\n<p><strong>\u00bfListo para ponerse delante de la c\u00e1mara?<\/strong><br \/>Preparamos la sesi\u00f3n con usted y le ponemos a gusto, para lograr retratos e intervenciones que se le parezcan.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/index.php\/es\/video-foto-empresas\/#contact\">Solicitar presupuesto \u2192<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column]<br \/>\n\t\t\t[\/et_pb_row]<br \/>\n\t\t[\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn, retratos, intervenciones: c\u00f3mo encarnar su empresa sin interpretar un papel, con la preparaci\u00f3n y la cadencia adecuadas.<\/p>\n","protected":false},"author":1,"featured_media":869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[170,180,172,168],"class_list":["post-755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-es","tag-fotografia","tag-marca-empleadora","tag-redes-sociales","tag-video-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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