{"id":770,"date":"2026-10-03T22:55:29","date_gmt":"2026-10-03T20:55:29","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/un-rodaje-treinta-contenidos\/"},"modified":"2026-10-04T10:35:52","modified_gmt":"2026-10-04T08:35:52","slug":"un-rodaje-treinta-contenidos","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/es\/un-rodaje-treinta-contenidos\/","title":{"rendered":"Un rodaje, 30 contenidos: c\u00f3mo rentabilizar una jornada de producci\u00f3n"},"content":{"rendered":"[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<p class=\"wp-block-paragraph\">\u00bfEl error m\u00e1s frecuente? Organizar un rodaje para producir un solo v\u00eddeo. Una jornada de producci\u00f3n moviliza a un equipo, material, a sus colaboradores y sus instalaciones: m\u00e1s vale sacarle el m\u00e1ximo partido. Con un poco de anticipaci\u00f3n, un solo rodaje puede producir unos treinta contenidos.<\/p><h2 class=\"wp-block-heading\">El principio: pensar en las adaptaciones desde el principio<\/h2><p class=\"wp-block-paragraph\">Todo se decide de antemano. Si enumera con antelaci\u00f3n los canales y formatos que necesita, el equipo puede grabar los planos necesarios para cada uno, encuadrar tanto en horizontal como en vertical y prever secuencias de foto.<\/p><h2 class=\"wp-block-heading\">Lo que puede producir una jornada<\/h2><ul class=\"wp-block-list\"><li><strong>1 v\u00eddeo principal<\/strong> de 1 a 3 minutos para su web y sus presentaciones;<\/li><li><strong>3 a 5 versiones cortas<\/strong> de 15 a 30 segundos para publicidad y redes;<\/li><li><strong>5 a 10 formatos verticales<\/strong> para Reels, TikTok, Shorts y stories;<\/li><li><strong>extractos de entrevistas<\/strong> que se convierten en otras tantas citas en v\u00eddeo;<\/li><li><strong>una serie de fotos<\/strong>: retratos, equipos, instalaciones, productos, detalles;<\/li><li><strong>planos de apoyo<\/strong> reutilizables en sus futuros v\u00eddeos.<\/li><\/ul><h2 class=\"wp-block-heading\">C\u00f3mo organizarse<\/h2><h3 class=\"wp-block-heading\">Antes<\/h3><p class=\"wp-block-paragraph\">Elaborar la lista de contenidos esperados, preparar una planificaci\u00f3n precisa de la jornada y avisar a las personas implicadas. Cuanto m\u00e1s clara es la planificaci\u00f3n, m\u00e1s productiva es la jornada.<\/p><h3 class=\"wp-block-heading\">Durante<\/h3><p class=\"wp-block-paragraph\">Encadenar las secuencias por lugar en lugar de por contenido, para limitar los montajes de equipo. Un equipo con experiencia alterna v\u00eddeo y foto sin perder tiempo.<\/p><h3 class=\"wp-block-heading\">Despu\u00e9s<\/h3><p class=\"wp-block-paragraph\">Entregar los contenidos de forma progresiva, seg\u00fan su calendario de publicaci\u00f3n. As\u00ed dispone de un stock listo para usar durante varias semanas, incluso varios meses.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"wp-block-paragraph\">El coste de un rodaje casi no cambia seg\u00fan el n\u00famero de contenidos que se obtengan de \u00e9l. Su valor, s\u00ed.<\/p><\/blockquote><h2 class=\"wp-block-heading\">El siguiente paso: la regularidad<\/h2><p class=\"wp-block-paragraph\">Al repetir este tipo de jornada a intervalos regulares, construye una comunicaci\u00f3n continua, coherente y siempre actual. Es todo el principio de nuestro <a href=\"https:\/\/thatdog.fr\/index.php\/es\/video-foto-empresas\/#annee\">acompa\u00f1amiento anual<\/a>: unos cuantos rodajes planificados a lo largo del a\u00f1o y contenidos entregados a lo largo de los meses.<\/p><div class=\"tdp-cta\"><p><strong>\u00bfY si planificamos su pr\u00f3xima jornada de rodaje?<\/strong><br>Le ayudamos a enumerar los contenidos \u00fatiles y a organizar una jornada que los produzca todos.<\/p><a href=\"https:\/\/thatdog.fr\/index.php\/es\/video-foto-empresas\/#contact\">Solicitar presupuesto \u2192<\/a><\/div>[\/et_pb_text][\/et_pb_column]\n\t\t\t[\/et_pb_row]\n\t\t[\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Una jornada de rodaje bien preparada puede alimentar su comunicaci\u00f3n durante meses. Este es el m\u00e9todo para convertir un solo rodaje en decenas de contenidos.<\/p>\n","protected":false},"author":1,"featured_media":287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[186,172,188],"class_list":["post-770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-es","tag-presupuesto","tag-redes-sociales","tag-rodaje"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un rodaje, 30 contenidos: c\u00f3mo rentabilizar una jornada de producci\u00f3n - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/es\/un-rodaje-treinta-contenidos\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un rodaje, 30 contenidos: c\u00f3mo rentabilizar una jornada de producci\u00f3n - That Dog\" \/>\n<meta property=\"og:description\" content=\"Una jornada de rodaje bien preparada puede alimentar su comunicaci\u00f3n durante meses. 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