{"id":775,"date":"2026-10-04T00:35:06","date_gmt":"2026-10-03T22:35:06","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/ia-generativa-video-empresa-2026\/"},"modified":"2026-10-04T10:40:10","modified_gmt":"2026-10-04T08:40:10","slug":"ia-generativa-video-empresa-2026","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/es\/ia-generativa-video-empresa-2026\/","title":{"rendered":"IA generativa y v\u00eddeo corporativo en 2026: lo que cambia de verdad"},"content":{"rendered":"<p>[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]<br \/>\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]<br \/>\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<\/p>\n<p>Subt\u00edtulos generados en unos segundos, voz en off sint\u00e9tica, decorados creados por una IA: la inteligencia artificial se cuela en el v\u00eddeo corporativo. \u00bfHay que desconfiar de ella o utilizarla? Ambas cosas, y sobre todo saber qu\u00e9 decirle a su p\u00fablico. Esto es lo que cambia realmente en 2026.<\/p>\n<h2 class=\"wp-block-heading\">Lo que la IA hace bien (y sin pol\u00e9mica)<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>Ayuda al montaje<\/strong>: clasificaci\u00f3n de los rushes, detecci\u00f3n de silencios, transcripci\u00f3n del texto hablado.<\/li>\n<li><strong>Subtitulado<\/strong>: una primera versi\u00f3n autom\u00e1tica, que hay que revisar sin falta.<\/li>\n<li><strong>Limpieza<\/strong>: reducci\u00f3n de ruido, retoques t\u00e9cnicos.<\/li>\n<\/ul>\n<p>Estos usos asisten el trabajo humano sin fabricar una realidad falsa. No plantean ninguna cuesti\u00f3n particular de transparencia.<\/p>\n<h2 class=\"wp-block-heading\">Donde hay que reflexionar: voces e im\u00e1genes generadas<\/h2>\n<p>Una voz sint\u00e9tica, un rostro generado, un lugar que no existe: aqu\u00ed entramos en el territorio de los contenidos \u00absint\u00e9ticos\u00bb. Se imponen tres precauciones:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Personas reales<\/strong>: reproducir la voz o el rostro de un empleado, de un directivo o de un actor requiere su consentimiento, en virtud del derecho a la propia imagen y de los derechos de la personalidad.<\/li>\n<li><strong>Productos reales<\/strong>: mostrar un producto tal como no es puede convertirse en una pr\u00e1ctica comercial enga\u00f1osa.<\/li>\n<li><strong>Condiciones de uso<\/strong>: lea qu\u00e9 permite su herramienta para un uso comercial.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Transparencia: el calendario del AI Act<\/h2>\n<p>El reglamento europeo sobre IA (AI Act) prev\u00e9 en su <strong>art\u00edculo 50<\/strong> obligaciones de transparencia. Son aplicables desde el <strong>2 de agosto de 2026<\/strong>, seg\u00fan la Comisi\u00f3n Europea. El \u00abDigital Omnibus\u00bb sobre IA, que ajust\u00f3 el calendario, aplaz\u00f3 las obligaciones sobre los sistemas de alto riesgo, pero no el art\u00edculo 50.<\/p>\n<p>En concreto, qu\u00e9dese con tres ideas:<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>Dialogar con una IA<\/strong>: una persona que interact\u00faa con un sistema de IA (chatbot) debe ser informada de ello, salvo que resulte evidente.<\/li>\n<li><strong>Marcado de contenidos<\/strong>: los proveedores de sistemas que generan imagen, audio o v\u00eddeo deben marcarlos en un formato legible por m\u00e1quina. Los sistemas ya comercializados antes del 2 de agosto de 2026 tienen hasta el 2 de diciembre de 2026 para adaptarse. Esta obligaci\u00f3n afecta ante todo a los editores de herramientas, no a su pyme.<\/li>\n<li><strong>Ultrafalsificaciones (deepfakes)<\/strong>: las empresas que difunden un contenido de imagen, audio o v\u00eddeo generado o manipulado por IA y que se asemeje a personas, objetos o lugares reales deben indicar que ha sido generado o manipulado artificialmente. Para una obra manifiestamente art\u00edstica, creativa o de ficci\u00f3n, la menci\u00f3n puede ser m\u00e1s discreta, sin entorpecer la lectura de la obra.<\/li>\n<\/ol>\n<p>El texto prev\u00e9 una excepci\u00f3n para las funciones de edici\u00f3n est\u00e1ndar: retocar el brillo o corregir un sonido no convierte el contenido en un deepfake. En junio de 2026, la Comisi\u00f3n public\u00f3 un c\u00f3digo de buenas pr\u00e1cticas sobre el marcado y el etiquetado, voluntario y destinado a ayudar a los agentes a cumplir.<\/p>\n<div class=\"tdp-tip\">\n<p><strong>Consejo<\/strong> En cuanto un elemento de su v\u00eddeo est\u00e9 generado por IA y pueda pasar por real (un rostro, una voz, un lugar), a\u00f1ada una menci\u00f3n clara, en el v\u00eddeo o en su descripci\u00f3n. Protege su marca y tranquiliza a su p\u00fablico.<\/p>\n<\/div>\n<h2 class=\"wp-block-heading\">\u00bfA qui\u00e9n pertenece lo que produce la IA?<\/h2>\n<p>La cuesti\u00f3n est\u00e1 abierta. En el derecho de autor franc\u00e9s, la protecci\u00f3n presupone una creaci\u00f3n original, marcada por una aportaci\u00f3n humana. Un contenido producido casi exclusivamente por una IA no tiene garantizada la protecci\u00f3n: un competidor podr\u00eda, quiz\u00e1, copiarlo. Y las condiciones de la herramienta definen lo que usted tiene derecho a hacer con \u00e9l. Para una identidad visual o una pel\u00edcula de marca, m\u00e1s vale contar con elementos cuyos derechos controle.<\/p>\n<h2 class=\"wp-block-heading\">Por qu\u00e9 el rodaje real conserva su valor<\/h2>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Criterio<\/th>\n<th>Rodaje real<\/th>\n<th>Contenido generado<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Autenticidad<\/td>\n<td>Sus instalaciones, personas y productos reales<\/td>\n<td>Reconstruido, a se\u00f1alar si puede pasar por real<\/td>\n<\/tr>\n<tr>\n<td>Derechos<\/td>\n<td>Contratos y autorizaciones cl\u00e1sicos<\/td>\n<td>Condiciones de la herramienta, protecci\u00f3n incierta<\/td>\n<\/tr>\n<tr>\n<td>Coherencia de marca<\/td>\n<td>Luz, encuadre y ritmo controlados<\/td>\n<td>Variable de una generaci\u00f3n a otra<\/td>\n<\/tr>\n<tr>\n<td>Rapidez<\/td>\n<td>M\u00e1s preparaci\u00f3n<\/td>\n<td>R\u00e1pido para pruebas y maquetas<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>Su equipo, su taller, su producto bajo la luz: lo que la IA no puede mostrar de forma aut\u00e9ntica es lo que realmente existe en su empresa. Y es tambi\u00e9n lo que sus clientes quieren ver.<\/p>\n<h2 class=\"wp-block-heading\">Para profundizar<\/h2>\n<p>Este art\u00edculo ofrece referencias generales y no sustituye el asesoramiento jur\u00eddico. El calendario del AI Act ha sufrido ajustes recientes: compruebe las fechas actualizadas.<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/code-practice-ai-generated-content\" target=\"_blank\" rel=\"noopener\">Comisi\u00f3n Europea: c\u00f3digo de buenas pr\u00e1cticas sobre contenidos generados por IA (en ingl\u00e9s)<\/a><\/li>\n<li><a href=\"https:\/\/artificialintelligenceact.eu\/article\/50\/\" target=\"_blank\" rel=\"noopener\">Texto del art\u00edculo 50 del AI Act (en ingl\u00e9s)<\/a><\/li>\n<\/ul>\n<p>En that dog, el rodaje sigue siendo la base: luces reales, personas reales, productos reales. La IA puede ayudar entre bastidores, en tareas t\u00e9cnicas, sin sustituir lo que da valor a una imagen. Para seguir leyendo, descubra <a href=\"https:\/\/thatdog.fr\/index.php\/es\/tendencias-2026-video-empresa\/\">las tendencias de v\u00eddeo corporativo 2026<\/a>.<\/p>\n<div class=\"tdp-cta\">\n<p><strong>Lo real, bien filmado<\/strong><br \/>Contemos su empresa con im\u00e1genes rodadas en sus instalaciones y utilicemos las herramientas adecuadas en el lugar adecuado.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/index.php\/es\/video-foto-empresas\/#contact\">Solicitar presupuesto \u2192<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column]<br \/>\n\t\t\t[\/et_pb_row]<br \/>\n\t\t[\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Montaje asistido, voces sint\u00e9ticas, im\u00e1genes generadas: d\u00f3nde ayuda la IA, d\u00f3nde compromete su responsabilidad y qu\u00e9 prev\u00e9 el art\u00edculo 50 del AI Act.<\/p>\n","protected":false},"author":1,"featured_media":333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[194,190,184,168],"class_list":["post-775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-es","tag-legal-es","tag-estrategia","tag-tendencias-2026-es","tag-video-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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