{"id":794,"date":"2026-10-04T00:40:00","date_gmt":"2026-10-03T22:40:00","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/packshot-objeto-brillante-transparente-reflejos\/"},"modified":"2026-10-04T12:38:35","modified_gmt":"2026-10-04T10:38:35","slug":"packshot-objeto-brillante-transparente-reflejos","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/es\/packshot-objeto-brillante-transparente-reflejos\/","title":{"rendered":"Packshot: c\u00f3mo se fotograf\u00eda un objeto brillante o transparente"},"content":{"rendered":"<p>[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]<br \/>\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]<br \/>\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<\/p>\n<p>Fotografiar un anillo de oro es fotografiar\u2026 toda la habitaci\u00f3n que lo rodea. El fot\u00f3grafo, la c\u00e1mara, la ventana, el techo: un objeto brillante es un espejo que lo refleja todo. \u00bfY un frasco de perfume transparente? Pr\u00e1cticamente no tiene forma visible hasta que se le dibuja una.<\/p>\n<p>Bienvenido a uno de los ejercicios m\u00e1s fascinantes de la fotograf\u00eda: el packshot de objetos brillantes, transparentes o reflectantes.<\/p>\n<h2 class=\"wp-block-heading\">El principio que hay que recordar: no se ilumina el objeto, se ilumina lo que refleja<\/h2>\n<p>En un objeto mate, la luz se posa sobre la superficie. En un objeto brillante, lo que se ve son reflejos. El trabajo consiste, pues, en elegir lo que se refleja: grandes superficies blancas para las zonas luminosas, superficies negras para las zonas oscuras. El fot\u00f3grafo no fotograf\u00eda un frasco, \u00abesculpe\u00bb su entorno.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Un objeto cromado no tiene color propio. Tiene el color de todo lo que lo rodea.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">Las herramientas del plat\u00f3 de packshot<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>La tienda de difusi\u00f3n<\/strong>: un cubo de tela blanca transl\u00facida que rodea el objeto. La luz pasa a trav\u00e9s y envuelve el producto con reflejos suaves y regulares. Ideal para joyas y peque\u00f1os objetos met\u00e1licos.<\/li>\n<li><strong>Los reflectores blancos<\/strong>: devuelven la luz y crean reflejos claros, largos y limpios en las superficies curvas.<\/li>\n<li><strong>Las banderas negras<\/strong>: simples paneles negros colocados cerca del objeto. Dibujan l\u00edneas oscuras que dan volumen y definen los contornos. A menudo son ellas las que marcan la diferencia entre una foto aficionada y una profesional.<\/li>\n<li><strong>Las softbox en tira<\/strong> (strip): largas y estrechas, crean esos elegantes reflejos verticales que se ven en los frascos de lujo.<\/li>\n<li><strong>El filtro polarizador<\/strong>: aten\u00faa ciertos reflejos par\u00e1sitos, sobre todo en el vidrio o en los envases barnizados.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Material por material<\/h2>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Objeto<\/th>\n<th>El reto<\/th>\n<th>El remedio<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Joyas<\/td>\n<td>Min\u00fasculas, muy brillantes, piedras que hay que hacer centellear<\/td>\n<td>Tienda de difusi\u00f3n, peque\u00f1os reflectores, focus stacking<\/td>\n<\/tr>\n<tr>\n<td>Vidrio transparente<\/td>\n<td>Invisible sobre fondo blanco, reflejos por todas partes<\/td>\n<td>Bordes dibujados en negro con banderas, o luz por detr\u00e1s<\/td>\n<\/tr>\n<tr>\n<td>Frasco de perfume<\/td>\n<td>L\u00edquido, vidrio y etiqueta en el mismo objeto<\/td>\n<td>Contraluz para el l\u00edquido, reflejos en tira, varias tomas combinadas<\/td>\n<\/tr>\n<tr>\n<td>Acero inoxidable, cromo<\/td>\n<td>Refleja la c\u00e1mara y al fot\u00f3grafo<\/td>\n<td>Entorno blanco controlado, objetivo descentrable o retoque<\/td>\n<\/tr>\n<tr>\n<td>Envase barnizado<\/td>\n<td>Reflejos que ocultan el texto<\/td>\n<td>\u00c1ngulo de luz ajustado, polarizador<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h3 class=\"wp-block-heading\">El vidrio: dos t\u00e9cnicas opuestas<\/h3>\n<p>Para un vaso o una botella transparente hay dos grandes enfoques. Sobre <strong>fondo claro<\/strong>, se ilumina por detr\u00e1s y se colocan banderas negras a los lados: los bordes del vidrio aparecen como finas l\u00edneas oscuras. Sobre <strong>fondo oscuro<\/strong>, es al rev\u00e9s: se iluminan los bordes con fuentes colocadas a ambos lados y se convierten en filetes luminosos sobre el negro. Mismo objeto, dos ambientes radicalmente distintos.<\/p>\n<h2 class=\"wp-block-heading\">El focus stacking: todo n\u00edtido, del primer al \u00faltimo mil\u00edmetro<\/h2>\n<p>En un primer plano muy cerrado, la zona n\u00edtida es min\u00fascula. En un anillo, si la parte delantera est\u00e1 n\u00edtida, la trasera est\u00e1 desenfocada. Cerrar mucho el diafragma para ganar nitidez acaba degradando la imagen, a causa de un fen\u00f3meno \u00f3ptico llamado difracci\u00f3n.<\/p>\n<p>La soluci\u00f3n: el <strong>focus stacking<\/strong>. La c\u00e1mara permanece fija y se toma una serie de fotos desplazando ligeramente el enfoque cada vez, del punto m\u00e1s cercano al m\u00e1s lejano. Despu\u00e9s, un programa ensambla las zonas n\u00edtidas de cada imagen en una sola foto, n\u00edtida de punta a punta.<\/p>\n<div class=\"tdp-tip\">\n<p><strong>Consejo<\/strong> Si las fichas de sus productos muestran joyas medio desenfocadas, el problema no es su producto: es la profundidad de campo. El focus stacking resuelve la cuesti\u00f3n.<\/p>\n<\/div>\n<h2 class=\"wp-block-heading\">El fondo y el retoque<\/h2>\n<p>Fondo blanco para una tienda online, degradado o textura para una campa\u00f1a, puesta en escena para las redes sociales: el fondo se elige seg\u00fan el uso. Despu\u00e9s viene el retoque, que forma parte integral del packshot. Polvo (siempre lo hay), huellas dactilares, peque\u00f1os reflejos indeseados, ensamblaje de varias tomas iluminadas de forma distinta: en un objeto brillante, el retoque suele representar una parte importante del trabajo.<\/p>\n<p>Una precisi\u00f3n honesta: el retoque no inventa nada. Limpia y armoniza lo que la toma ha captado bien. Un reflejo mal construido desde el principio nunca se corrige a la perfecci\u00f3n.<\/p>\n<p>En that dog, nuestro plat\u00f3 de packshot nos permite controlar cada reflejo, cada fuente de luz y cada mil\u00edmetro de nitidez, tanto en foto como en v\u00eddeo. Para profundizar en los usos, descubra nuestro art\u00edculo sobre el <a href=\"https:\/\/thatdog.fr\/index.php\/es\/packshot-producto-foto-video-ecommerce\/\">packshot de producto para el comercio electr\u00f3nico<\/a>.<\/p>\n<div class=\"tdp-cta\">\n<p><strong>Un producto que brilla, no que lo refleja todo<\/strong><br \/>Joyas, frascos, objetos de vidrio o de acero inoxidable: hablemos de sus productos.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/index.php\/es\/video-foto-empresas\/#contact\">Solicitar presupuesto \u2192<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column]<br \/>\n\t\t\t[\/et_pb_row]<br \/>\n\t\t[\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joyas, frascos, vidrio, acero inoxidable: tienda de difusi\u00f3n, banderas negras, focus stacking y retoque, el detr\u00e1s de las c\u00e1maras de un packshot sin reflejos par\u00e1sitos.<\/p>\n","protected":false},"author":1,"featured_media":973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[192,170,176],"class_list":["post-794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-es","tag-entre-bastidores","tag-fotografia","tag-packshots-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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