{"id":797,"date":"2026-10-03T22:02:53","date_gmt":"2026-10-03T20:02:53","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/formatos-verticales-redes-sociales-video\/"},"modified":"2026-10-04T10:37:24","modified_gmt":"2026-10-04T08:37:24","slug":"formatos-verticales-redes-sociales-video","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/es\/formatos-verticales-redes-sociales-video\/","title":{"rendered":"Reels, TikTok, Shorts: c\u00f3mo adaptar sus v\u00eddeos a las redes sociales"},"content":{"rendered":"[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<p class=\"wp-block-paragraph\">Los formatos cortos y verticales se han impuesto en la mayor\u00eda de las redes sociales. Instagram, TikTok, YouTube Shorts e incluso LinkedIn destacan estos v\u00eddeos pensados para el smartphone. Para una empresa, es una magn\u00edfica oportunidad de llegar a nuevos p\u00fablicos, siempre que respete algunas reglas.<\/p><h2 class=\"wp-block-heading\">Piense en vertical desde el rodaje<\/h2><p class=\"wp-block-paragraph\">Recortar un v\u00eddeo horizontal a vertical suele hacer perder lo esencial de la imagen. Es mejor anticiparlo desde el rodaje: ya sea grabando espec\u00edficamente en vertical, ya sea encuadrando amplio para poder obtener ambos formatos sin sacrificar el sujeto.<\/p><h2 class=\"wp-block-heading\">Los tres primeros segundos son decisivos<\/h2><p class=\"wp-block-paragraph\">En las redes, el usuario decide casi al instante si sigue mirando. Empiece por lo m\u00e1s fuerte: un gesto, un resultado, una pregunta, un movimiento de c\u00e1mara. Las presentaciones y los logotipos pueden esperar al final.<\/p><h2 class=\"wp-block-heading\">Subtitule siempre<\/h2><p class=\"wp-block-paragraph\">Gran parte de los v\u00eddeos en las redes se ve sin sonido, en el transporte, en la oficina o en una sala de espera. Los subt\u00edtulos ya no son opcionales: permiten entender el mensaje incluso en modo silencio y hacen sus contenidos m\u00e1s accesibles.<\/p><h2 class=\"wp-block-heading\">Adapte la duraci\u00f3n y el tono a cada plataforma<\/h2><ul class=\"wp-block-list\"><li><strong>Instagram<\/strong>: formatos cortos, est\u00e9ticos y din\u00e1micos que realzan la imagen de marca;<\/li><li><strong>TikTok<\/strong>: un tono m\u00e1s espont\u00e1neo, entre bastidores, humor y tendencias;<\/li><li><strong>LinkedIn<\/strong>: contenidos m\u00e1s informativos: experiencia, proyectos, equipos, reclutamiento;<\/li><li><strong>YouTube Shorts<\/strong>: una buena forma de dirigir hacia v\u00eddeos m\u00e1s largos.<\/li><\/ul><h2 class=\"wp-block-heading\">Muestre el detr\u00e1s de las c\u00e1maras<\/h2><p class=\"wp-block-paragraph\">Los contenidos \u00abbehind the scenes\u00bb funcionan especialmente bien: la fabricaci\u00f3n de un producto, la preparaci\u00f3n de un evento, una jornada tipo en la empresa. Son aut\u00e9nticos, f\u00e1ciles de producir en serie y crean cercan\u00eda con su comunidad.<\/p><h2 class=\"wp-block-heading\">Publique con regularidad<\/h2><p class=\"wp-block-paragraph\">En las redes sociales, la regularidad cuenta tanto como la calidad. Es mejor publicar un v\u00eddeo corto cada semana que una pel\u00edcula ambiciosa dos veces al a\u00f1o. Ese es todo el inter\u00e9s de producir en serie: una jornada de rodaje bien organizada puede proporcionar numerosos formatos cortos para difundir a lo largo de varias semanas.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"wp-block-paragraph\">Un buen formato corto no se reduce a un extracto cortado al azar: se piensa desde el rodaje.<\/p><\/blockquote><p class=\"wp-block-paragraph\">En that dog integramos las adaptaciones para redes sociales desde la preparaci\u00f3n de cada proyecto, para que cada rodaje alimente de forma duradera sus canales.<\/p><div class=\"tdp-cta\"><p><strong>\u00bfUn proyecto de contenidos para su empresa?<\/strong><br>Hablemos: le proponemos un formato adaptado a sus objetivos y a su presupuesto.<\/p><a href=\"https:\/\/thatdog.fr\/index.php\/es\/video-foto-empresas\/#contact\">Solicitar presupuesto \u2192<\/a><\/div>[\/et_pb_text][\/et_pb_column]\n\t\t\t[\/et_pb_row]\n\t\t[\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Formato vertical, duraci\u00f3n corta, subt\u00edtulos, gancho en los primeros segundos: los v\u00eddeos para redes sociales tienen sus propias reglas. Nuestros consejos para contenidos que funcionen en cada plataforma.<\/p>\n","protected":false},"author":1,"featured_media":246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[172,168],"class_list":["post-797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-es","tag-redes-sociales","tag-video-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reels, TikTok, Shorts: c\u00f3mo adaptar sus v\u00eddeos a las redes sociales - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/es\/formatos-verticales-redes-sociales-video\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reels, TikTok, Shorts: c\u00f3mo adaptar sus v\u00eddeos a las redes sociales - That Dog\" \/>\n<meta property=\"og:description\" content=\"Formato vertical, duraci\u00f3n corta, subt\u00edtulos, gancho en los primeros segundos: los v\u00eddeos para redes sociales tienen sus propias reglas. 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