{"id":811,"date":"2026-10-03T22:58:21","date_gmt":"2026-10-03T20:58:21","guid":{"rendered":"https:\/\/thatdog.fr\/index.php\/video-posicionamiento-visibilidad-google\/"},"modified":"2026-10-04T10:39:00","modified_gmt":"2026-10-04T08:39:00","slug":"video-posicionamiento-visibilidad-google","status":"publish","type":"post","link":"https:\/\/thatdog.fr\/index.php\/es\/video-posicionamiento-visibilidad-google\/","title":{"rendered":"V\u00eddeo y posicionamiento: c\u00f3mo sus contenidos mejoran su visibilidad"},"content":{"rendered":"<p>[et_pb_section admin_label=\u00a0\u00bbsection\u00a0\u00bb]<br \/>\n\t\t\t[et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb]<br \/>\n\t\t\t\t[et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb]<\/p>\n<p>Cuando se habla de posicionamiento org\u00e1nico (SEO), se piensa sobre todo en textos y palabras clave. Sin embargo, los contenidos visuales desempe\u00f1an un papel creciente en la visibilidad de una empresa en l\u00ednea. V\u00eddeos y fotos bien integrados pueden ayudarle a ser encontrado\u2026 y elegido.<\/p>\n<h2 class=\"wp-block-heading\">Los visitantes permanecen m\u00e1s tiempo<\/h2>\n<p>Un v\u00eddeo atractivo invita a quedarse en la p\u00e1gina. Un visitante que se queda, lee y mira env\u00eda una se\u00f1al positiva sobre el inter\u00e9s de su contenido.<\/p>\n<h2 class=\"wp-block-heading\">YouTube, un buscador por derecho propio<\/h2>\n<p>YouTube es uno de los sitios m\u00e1s visitados del mundo y sus v\u00eddeos aparecen con frecuencia en los resultados de Google. Publicar sus v\u00eddeos en un canal bien cuidado, con t\u00edtulos y descripciones esmerados, le abre un canal de visibilidad adicional.<\/p>\n<h2 class=\"wp-block-heading\">Las im\u00e1genes tambi\u00e9n cuentan<\/h2>\n<p>Las fotos originales, bien nombradas y acompa\u00f1adas de un texto alternativo descriptivo pueden aparecer en la b\u00fasqueda de im\u00e1genes. Los elementos visuales \u00fanicos tambi\u00e9n tienen m\u00e1s probabilidades de ser retomados y citados que las fotos de bancos de im\u00e1genes.<\/p>\n<h2 class=\"wp-block-heading\">Las buenas pr\u00e1cticas<\/h2>\n<ul class=\"wp-block-list\">\n<li>dar un t\u00edtulo claro y descriptivo a cada v\u00eddeo;<\/li>\n<li>redactar una descripci\u00f3n que recoja los t\u00e9rminos que buscan sus clientes;<\/li>\n<li>a\u00f1adir subt\u00edtulos o una transcripci\u00f3n;<\/li>\n<li>elegir una miniatura atractiva;<\/li>\n<li>integrar el v\u00eddeo en una p\u00e1gina cuyo texto trate el mismo tema;<\/li>\n<li>optimizar el peso de los archivos para mantener un sitio r\u00e1pido;<\/li>\n<li>rellenar el texto alternativo de sus fotos.<\/li>\n<\/ul>\n<blockquote class=\"wp-block-quote\">\n<p>Un buen contenido atrae a los visitantes. Un contenido bien presentado tambi\u00e9n ayuda a los buscadores a entenderlo.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">Coherencia ante todo<\/h2>\n<p>El posicionamiento recompensa a los sitios que responden de verdad a las preguntas de sus visitantes. Los v\u00eddeos \u00fatiles (demostraciones, consejos, presentaciones de servicios) sirven, por tanto, a la vez a sus clientes y a su visibilidad. En that dog, entregamos nuestros v\u00eddeos en los formatos adaptados a su web y a sus plataformas, con subt\u00edtulos bajo petici\u00f3n.<\/p>\n<div class=\"tdp-cta\">\n<p><strong>Contenidos que le hacen visible<\/strong><br \/>Producimos v\u00eddeos y fotos pensados para su web y sus plataformas.<\/p>\n<p><a href=\"https:\/\/thatdog.fr\/index.php\/es\/video-foto-empresas\/#contact\">Solicitar presupuesto \u2192<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column]<br \/>\n\t\t\t[\/et_pb_row]<br \/>\n\t\t[\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un v\u00eddeo en su web no sirve solo para informar a sus visitantes: tambi\u00e9n puede mejorar su visibilidad en Google y YouTube. Las buenas pr\u00e1cticas que conviene conocer.<\/p>\n","protected":false},"author":1,"featured_media":315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[190,168],"class_list":["post-811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-es","tag-estrategia","tag-video-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u00eddeo y posicionamiento: c\u00f3mo sus contenidos mejoran su visibilidad - That Dog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdog.fr\/index.php\/es\/video-posicionamiento-visibilidad-google\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00eddeo y posicionamiento: c\u00f3mo sus contenidos mejoran su visibilidad - That Dog\" \/>\n<meta property=\"og:description\" content=\"Un v\u00eddeo en su web no sirve solo para informar a sus visitantes: tambi\u00e9n puede mejorar su visibilidad en Google y YouTube. 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